Rusty Reed

Rusty Reed Email and Phone Number

Chief Commercial Officer I FishBait Solutions | Revenue Growth I Negotiation I Connecting People I Relationship Building I Brand Expert @ FishBait Solutions
Atlanta, GA, US
Rusty Reed's Location
Atlanta, Georgia, United States, United States
Rusty Reed's Contact Details
About Rusty Reed

I am the Chief Commercial Officer at FishBait Solutions, a leading agency for sports and entertainment properties and clients. With over 25 years of experience in the industry, I have a proven track record of negotiating and closing multi-media and multi-event deals for ESPN Events, including college football bowl games and college basketball titles. I have secured tens of millions of dollars in new business for ESPN and Disney, and created value-added opportunities for sponsors and partners.We represent brand and media assets for 35+ LIVE ESPN Events, including TV, on-site, social, and VIP opportunities. I work with a diverse portfolio of clients, such as Avocados From Mexico, Honey Baked Hams, Wayne Sanderson Farms, Scooter's Coffee, Shriners Children’s Hospital, Family Dollar, 76 Petroleum and Werner Ladder, and properties, such as the (CFP) College Football Playoff, the ACC, Bowl Season, The GoBowling Military Bowl, The Senior Bowl and the (NFF) National Football Foundation. We develop and maintain strategic partnerships and deliver customized solutions that meet their objectives and exceed their expectations. I am a hunter, not an order taker, and I am passionate about creating win-win scenarios for all stakeholders.

Rusty Reed's Current Company Details
FishBait Solutions

Fishbait Solutions

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Chief Commercial Officer I FishBait Solutions | Revenue Growth I Negotiation I Connecting People I Relationship Building I Brand Expert
Atlanta, GA, US
Employees:
14
Rusty Reed Work Experience Details
  • Fishbait Solutions
    Fishbait Solutions
    Atlanta, Ga, Us
  • Fishbait Solutions
    Chief Commercial Officer (Cco)
    Fishbait Solutions Mar 2022 - Present
    Charleston, South Carolina, Us
    FishBait Solutions negotiated and closed the following:2022-2023 TaxAct Texas Bowl2023 Avocados from Mexico Cure Bowl2023 Scooter's Coffee Frisco Bowl2023 76 Birmingham Bowl2023 Military Bowl presented by GoBowling2024 Clearwater Invitational Pres. by Shriners Children HospitalAgency for the following properties / clients:ESPN EventsCollege Football Playoff (CFP)ACCBowl SeasonSenior BowlMilitary Bowl Pres. by GoBowlingNational Football Foundation (NFF)NACDAScripps Sports NetworkCoach to Cure MDV FoundationMike Slive FoundationExtra Yards for TeachersWerner LadderGoBowlingAvocados From Mexico76Shriner's Open (PGA-Las Vegas)Scooter's CoffeeQ-CollarTaxAct
  • Espn
    Strategic Collegiate Partnerships
    Espn Apr 2010 - Apr 2022
    Bristol, Ct, Us
    NEGOTIATED / CLOSED the following College Football Bowl games & College Basketball Titles and properties...HUNTER...not order taker.-Duluth Trading Cure Bowl 2022-TailGreeter.com Cure Bowl 2021-RoofClaim.com Boca Raton Bowl 2020-2023-TicketSmarter Birmingham Bowl 2019-2022-Paycom Wooden Legacy 2019-2022-ESPN Events College Football Tailgate Tour (Dollar General/A. Busch) 2018-2022-Shriner's Children Charleston Classic 2021-2024-Big 12 Trophy Tour DG / AB-2016-2018-Tropical Smoothie Cafe Frisco Bowl 2019-2021-Cheribundi Boca Raton Bowl 2017-2019-College Football Awards Red Carpet Show Pres. by Daltile 2017-2018-College Football Awards Red Carpet Show Pres. by Gildan 2016-Marmot Boca Raton Bowl 2015-Zaxby's Heart of Dallas Bowl 2014-2017-Gildan New Mexico Bowl 2011-2017-Gildan Charleston Classic 2013-2016 -Royal Purple Las Vegas Bowl 2013-2015-BBVA Compass Bowl - Birmingham, AL 2011-2014All aforementioned agreements represented NEW BUSINESS (ESPN / Disney) and were cross platform / multi-media / multi- event deals as well as multiyear / multi-million dollar / multimedia initiatives Managed brand / media assets for 35+ ESPN Live Events, (www.espnevents.com), including (17) NCAA bowl games, (5) Labor Day Kick Off Classics (Texas Kick Off, Vegas Kick Off, MEAC SWAC Challenge, Orlando Kickoff Classic), The HD College Football Awards Show & College Basketball Awards Show, (11) NCAA basketball events (The State Farm Champions Classic & the Jimmy V Classic). Assets include:- Live Television / Entitlement / Ownership / IP- Presenting / Exclusivity / Official Status / Social - In-stadium / in- arena assets / VIP / hospitality - On site activation / brand integration / sampling
  • Wilson Sporting Goods Co.
    Sales / Marketing Executive
    Wilson Sporting Goods Co. May 1995 - Mar 2006
    Chicago, Illinois, Us
    Managed the sales, marketing and distribution of premium golf product for the states of Alabama, Georgia, Louisiana and Mississippi. • 100% commission sales covering the Mid South (250-300 distributors)• Sold over 20 million dollars in premium golf equipment.• Finished # 1 globally, and earned a spot on the 10 member US team that traveled to Wales by capturing the inaugural Fat Shaft Cup Sales Competition in 2000.• Leo McNamara Award nominee and Circle of Champions Award recipient in 1996 and 1998 (top regional & national sales performance)• Eagle Club Award recipient in 1995 (3rd nationally in sales index and volume)• Birdie Club Award recipient in 1994 (6th nationally in sales index and volume)• Developed radio marketing plan to gain golf ball market share in Atlanta market and consistently exceeded all projected forecasts.
  • Pro Players Inc
    Vice President
    Pro Players Inc Jul 1990 - Apr 1995
    Evaluated, recruited and represented over 35 professional athletes both in the US and Europe, while managing Chicago office of New York based Sports Management entity. Spearheaded entry into European marketplace.• Firm represented major leaguers Sammy Sosa, Darrell Strawberry, Jim Leyritz, current Phillies GM Ruben Amaro, Jr. and Braves Pennant hero Francisco Cabrera among others.• Provided the leadership to open the European Professional Basketball market by traveling the continent extensively, building relationships with clubs, signing respective national MVP's in Spain, Holland, France and Greece. • Personally developed the basketball stable and secured the company's 1st NBA Lottery Pick (Chris Gatling,15th overall to Golden State Warriors) as well as as the firms first NBA draft pick, (Abdul Shamsid Deen, 54th overall to Sonics)• Negotiated player contracts throughout Europe.• Represented current Ole Miss Head Basketball Coach Andy Kennedy as a player in Athens, Greece.

Rusty Reed Skills

Marketing Marketing Strategy Strategy Sales Start Ups Leadership Sports Management Sponsorship Sales Management Account Management Business Development Social Media Marketing New Business Development Entrepreneurship Sports Marketing Mergers And Acquisitions Sports Management Advertising Recruiting Business Budgets Sales Process Strategic Planning Sponsorship Activation Strategic Partnerships Time Management Digital Media Coaching Sponsorship Sales Mergers New Business Launch Community Engagement

Rusty Reed Education Details

  • University Of Mississippi
    University Of Mississippi
    English
  • Samford University
    Samford University
    General
  • Estudio Internacional Sampere (Madrid)
    Estudio Internacional Sampere (Madrid)
    Spanish

Frequently Asked Questions about Rusty Reed

What company does Rusty Reed work for?

Rusty Reed works for Fishbait Solutions

What is Rusty Reed's role at the current company?

Rusty Reed's current role is Chief Commercial Officer I FishBait Solutions | Revenue Growth I Negotiation I Connecting People I Relationship Building I Brand Expert.

What is Rusty Reed's email address?

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What is Rusty Reed's direct phone number?

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What schools did Rusty Reed attend?

Rusty Reed attended University Of Mississippi, Samford University, Estudio Internacional Sampere (Madrid).

What are some of Rusty Reed's interests?

Rusty Reed has interest in Children, Kids, Exercise, Investing, Traveling, Electronics, Home Improvement, International Traavel, Reading, Sports.

What skills is Rusty Reed known for?

Rusty Reed has skills like Marketing, Marketing Strategy, Strategy, Sales, Start Ups, Leadership, Sports, Management, Sponsorship, Sales Management, Account Management, Business Development.

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