Development of internal global content strategy providing thought leadership in a variety of formats on key revenue-driving topics and industries Editorial calendar management and oversightLead a large global team of content producers and publishersLeverage metrics to guide content recommendationsStrategy development, hosting, and promotion for "Unscripted Tech" podcastMarket and audience research to drive strategic recommendationsActive engagement with stakeholders at all levels of the organizationCopyediting and proofreading expertise

Day-to-day project management and strategic recommendations for demand-generation campaignsLed cross-functional teams of marketing strategists, data architects, and developers to improve customer engagement and retentionOwned the planning, execution, and reporting on all marketing strategies and activities for a multi-touch, data-driven programManaged public relations activities Coordinated event marketing for international conferences and local roundtable eventsNurtured campaign maintenance using a CRM tool to create automated, multi-touch email campaignsContributed to pre-sales presentations, collateral sales material, and social media campaigns

Owned the planning, execution and reporting of all marketing strategies and activities for a multi-touch, data-driven program that included:Content in the form of data studies, white papers, infographics, blog posts, and emailsPublic relations activities such as interviews, byline opportunities, and press releasesEvent marketing from international conferences to local roundtable eventsNurture campaigns using a CRM tool to create automated multi-touch e-mail campaigns Pre-Sales presentations and collateralSocial media campaignsCompany culture activities

Responsible for the recruitment and retention of members into the Personal Financial Planning discipline, ensuring the value proposition is accurately communicated and best practices in membership marketing recruitment are implemented. Manage and contribute to the development of cross-functional marketing strategies. Manage a committee of member volunteers that works to encourage and support the recruitment of talented and ethical students into the CPA pipeline.

Responsible for the development, communication, management and analysis of an interactive game plus innovative digital and traditional marketing programs, products and services that increase awareness of the accounting profession to high school students nationwide. Actively engages with and provides support and resources to high school educators and school counselors both digitally and at industry events. Provides technical and marketing support for interactive game intended to increase classroom engagement and profession awareness at the high school level. Key achievements ● Managed the development and launch of an interactive gaming experience for high school teachers that has been utilized by over 40k students nationwide in the 3 years since launch● Developed and managed the execution of an integrated marketing strategy to attract new teachers and students while simultaneously increasing engagement among registered users through website optimization and event planning

Assists in the creation, development and communication of innovative programs, products and services to attract, educate and encourage talented high school and community college students to the accounting profession. Actively engages with and provides support and resources to pre-college educators and school counselors to champion and advance the profession through marketing efforts, content development and community engagement.

Interactive direct response advertising agency specializing in increasing conversion rates and beating the control for subscription and paid content companies by utilizing strategic testing plans to gain more knowledge of customer behavior and continually optimize mediums such as landing pages, registration paths, email marketing campaigns, and flash banners.Clients: AARP, Time Warner Cable, Global Spec, Washington Post DigitalResponsible for maintaining client relationships and managing the implementation of interactive direct marketing projects. Hands on account management including creative strategy discussions, developing proposals, pricing, writing creative briefs and ensuring creative development meets campaign objectives, to include final QA and client presentation.Involvement in data analysis and reporting to deliver performance results against campaign goals.

Responsible for estimate and schedule creation and maintenance throughout entire life of project. Works closely with account manager to communicate client expectations and scope of work to creative team. Manages QA process throughout multiple rounds of client feedback and revisions and ensures deadlines and budget goals are met and often exceeded. Participates in strategy discussion and testing plan creation as well as results analysis for certain projects.

Specializes in assisting colleges and universities nationwide meet and surpass their enrollment initiatives through direct marketing by email and direct mail campaigns. Increases access to institutions nationwide for high-school students.