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Results-driven marketing and product executive with a strong track record of accelerating revenue growth through deep expertise in product marketing, digital marketing and demand generation. Skilled leader, scaling high-performance teams from zero to over 50 people at pre-revenue start-ups to public companies. As the VP of Industry & Product Marketing at Sage Intacct, ramped revenue from $80M to $400M over 5 years, while accelerating annual revenue growth from 34% to 38%. As VP/GM of Product at C3 AI, created the Generative Marketing product, which uses Gen AI to mass customize marketing content such as emails and digital ads.Skills:• Go-to-market (GTM) strategy and execution • Market validation and product-market fit• Market segmentation and value proposition creation• Brand storytelling and development • Industry & product marketing with sales enablement • Data-driven demand generation with AI-based ABM • Product positioning and launches• Product management • Deep A/B testing and analytics experience• Digital marketing
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Vp, Product MarketingIfsSan Francisco, Ca, Us -
PrincipalIgnite Advisors Apr 2023 - PresentConsult on B2B GTM strategy, segmentation and messaging, product strategy and data-driven marketing campaigns. Clients in conversational AI, eCommerce, workflow optimization and Generative AI (see C3 AI below).
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Interim Vp, MarketingC3 Ai Jun 2024 - Aug 2024Redwood City, California, UsIn addition to product role, acted as VP of Marketing for a team of 10 people. Managed 3 agencies (creative, media execution and PR) and a program budget of $25M for radio, podcast, billboard, display and PPC digital ad campaigns. -
Vp/Gm Of ProductC3 Ai Apr 2024 - Aug 2024Redwood City, California, UsCreated new C3 Generative Marketing product that uses GenAI to mass customize marketing content such as emails, landing pages and digital ads. Led team of 12 product management, product marketing, engineering, data science and QA professionals.• Pioneered validation module to eliminate offensive content and to score content quality• Signed up 2 Charter Customers and shipped alpha product in under 4 months
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Vp, Industry And Product Marketing, Sage IntacctSage Sep 2017 - Mar 2023Newcastle Upon Tyne, GbLed industry and product marketing for Sage Intacct, the #2 SMB cloud accounting system. Drove opportunities by creating industry-specific messaging, content and campaigns executed across PPC, event, ABM, social and email channels. Regularly launched new products with press releases, analyst briefings and product messaging collateral.• Scaled revenue from $80M to $400M ARR (5x scale with 38% CAGR)• Leveraging $28M program budget, exceeded target of 7,000 opportunities and $150M in pipeline for FY23• Demonstrated that industry marketing is 6x more effective than horizontal marketing in converting MQLs to wins• Developed a rigorous methodology to create targeted messaging (pains, triggers, benefits) by unlocking deep customer insights through dozens of customer interviews• Built a high-performance team of over 50 people, with 10 Directors and a 3-person marketing analytics team -
Ceo, Co-FounderObo Jul 2016 - Jun 2017Founded a SaaS startup pioneering Market-First Product Management, revolutionizing how product managers gather and analyze market insights to boost product success rates by 45% through data-driven product roadmaps.• Validated concept with over 100 discovery interviews, a 1000-person market survey and 25 beta customers• Built cross-functional team of 11 of engineers and designers
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Vp, Marketing And Product ManagementSplice Machine Sep 2012 - May 2016San Francisco, California, UsLed marketing and product management at Splice Machine, a distributed Big Data database. Joined as 4th employee.• Established leadership with recognition as a Top 20 “Red-Hot” Pre-IPO Company by IDG and a Gartner Cool Vendor • Pioneered unique “Dual-Engine” positioning, critical to raising $30M Series B and expanding sales pipeline• Scaled revenues to $10M after 1 year in market through email marketing, tradeshows, SEM and 3rd-party webinars -
General Manager, Treasure IsleZynga Sep 2010 - Aug 2012San Francisco, California, UsGeneral manager for Treasure Isle, the 7th largest social game on Facebook, with 12M monthly users and $30M in revenues. Responsible for marketing, product management, engineering, design and customer service.• Performed experiment-driven product management (“growth hacking”), driving 30% increase in revenue and DAU• Managed a cross-functional team of over 35 people, including directors of art and engineering -
Co-Founder, CooGrouply Jan 2007 - Jul 2010Redwood City, Ca, UsCo-founded Grouply, a B2C social platform to improve group engagement and monetization. Sold to Oodle.• Grew user base to over 2 million with innovative viral marketing to convert existing communities on Yahoo! Groups• Raised funds from prominent investors, including Reid Hoffman (Chairman, LinkedIn) and Jeff Clavier (SoftTechVC) -
Vice President, Product Marketing And ManagementOracle Jan 2006 - Dec 2006Austin, Texas, UsDrove the innovation efforts for Fusion CRM, Oracle’s next gen platform. • Developed an innovative, workflow-based user interface challenging traditional enterprise software approaches• Built a team of 24 product marketing and product management professionals, including 3 directors -
Executive Director, Product Marketing And ManagementOracle Jan 2005 - Dec 2005Austin, Texas, UsGeneral Manager responsible for product marketing and product management of flagship sales automation product.• Increased revenues to $200M and expanded team to 12 professionals, including three directors
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Senior Director, Product Marketing And ManagementOracle Sep 2001 - Dec 2004Austin, Texas, UsBuilt the product marketing and product management team for Siebel CRM OnDemand, Siebel’s first SaaS product.• Grew business to $50M and built team of 14, including one director and four group managers
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Group Product ManagerBlue Martini Software Feb 2000 - Aug 2001Led product marketing and management, successfully shifting 60% of sales pipeline into new manufacturing industry.
Rich Reimer Education Details
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Harvard Business SchoolBusiness -
Columbia UniversityElectrical Engineering
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University Of MichiganElectrical Engineering
Frequently Asked Questions about Rich Reimer
What company does Rich Reimer work for?
Rich Reimer works for Ifs
What is Rich Reimer's role at the current company?
Rich Reimer's current role is VP, Product Marketing.
What is Rich Reimer's email address?
Rich Reimer's email address is ri****@****age.com
What is Rich Reimer's direct phone number?
Rich Reimer's direct phone number is +165082*****
What schools did Rich Reimer attend?
Rich Reimer attended Harvard Business School, Columbia University, University Of Michigan.
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