Regina Reker Email & Phone Number

Maintain direct ownership of 15+ brand accounts, including being main point of contact for all communications, delegating tasks across internal teams and driving strategy. Lead regular (weekly, bi-weekly, or monthly) meetings with clients as well as running larger scale review meetings such as QBRs (quarterly business reviews), planning sessions and.

Louisville, Kentucky Area

• Act as the main point of contact between CafePress and the third-party Retail Channel Partner Marketplace (i.e. Amazon, Walmart, eBay, and Google), acting with high levels of integrity and intelligence at all times.
• Maintain above average account health standards across Retail Channel Partners including, but not limited to, customer service performance, product policy compliance, and shipping performance.
• Use strategic planning to ensure the sale and profitability of products, analyzing business developments, and monitoring market trends.
• Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or partners.
• Recommend modifications to products, packaging, production processes, or other characteristics to improve the overall customer experience and maximize customer retention.
• Provide consistent communication to key Channel Stakeholders regarding account health, commitments, and needs.

• Serve as a liaison between CafePress and the assigned channel distributor (Amazon, Walmart, eBay, Rakuten, and Google), interacting with client representation at all levels.
• Proven ability to establish strong relationships and trust
• Propose and assist with implementation of program and pricing modifications based on performance analysis and client input.
• Identify and prioritize new revenue potential, work cross-functionally with other departments to develop and drive sales strategies and close opportunities.
• Identify risks in plan, anticipate problems and proactively create solutions.

Louisville, Kentucky Area

• Interpreting data, analyzing results using statistical techniques, and providing ongoing reports
• Developing and implementing analytics dashboards that meet present and on-going business goals for our clients
• Analyze media marketing campaigns (traditional and digital media) to identify key trends and campaign effectiveness
• Perform queries in software such as Domo, Google AdWords, Google Analytics, Excel, BigQuery, etc.
• Execute routine quality assurance to ensure data integrity
• Assist team members on effective and efficient ways to organize / analyze data

Louisville, Kentucky Area

• Set digital / traditional marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services, and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, media marketing, and sales performance metrics to forecast trends
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments

• Developing and maintaining a strong client bond through honest, clear and substantive communication
• Demonstrating expertise in retail media, print media, and email marketing
• Managing multiple projects at one time
• Monitoring client state-of-mind on each project
• Quickly identifying and resolving issues

Assistant Account Executive working on the Galen College of Nursing account.

Job duties involved seeking out candidates to interview, conducting interviews via face-to-face, telephone, or email, and writting relevant content based on the interview conducted.

• Assisted with the Community Health Systems (CHS) account, to help ensure goals and objectives were met daily.
• Created quarterly summaries, incorporating marketing analysis data, thumbnails and flowcharts, to be presented to client.
• Uploaded 18,000 creative ads to Cre8Central – the client ad portal developed for CHS.
• Added nearly 90,000 keywords and healthcare terms to optimize template ad searches for future campaigns.
• Gained a foundation in the process and execution of advertising, with a focus on client blueprints and graphic standards.
• Acquired an understanding for the layout of advertisements, including balance, proportion and the rhythm of eye movement.

• Assigned stories by the Editor In Chief of the Louisville Cardinal.
• Wrote supporting stories to social and news events covered.
• Post News and Features stories online to the Louisville Cardinal website in a proficient and accurate manner.
• Provided timely, newsworthy updates on Twitter and Facebook, while increasing engagement and driving people to view full coverage stories.

• Edited videos in Final Cut Pro X, and posted on Corey Taylor’s YouTube channel.
• Developed and executed social media, including Facebook, Twitter, Instagram, and YouTube.
• Organized and created email campaigns via Constant Contact to over 1,000 general customers.
• Created and maintained customer records, containing sensitive and confidential information.