Managed the $500 million marketing event plan across merchandise departments and marketing channels. Realized gains in asset productivity through increased targeted marketing, promotional timing and cost efficiencies. Coached 12 direct reports and 50+ indirect reports.• Increased the weekly ad ROI by developing a more robust promotional message, offer content and efficient distribution in weekly promotional campaigns.• Achieved initial membership sales of 74% by integrating a new loyalty program, “Shop Your Way Rewards” that increased targeting capabilities.• Drove 40% ad awareness of new Kmart proposition by implementing across all marketing channels.• Streamlined 90% of planning and production execution with Kmart and Sears by unifying processes that created efficiency for merchandise buying, store and marketing execution.• Improved the planning cycle by creating communication strategies that could be efficiently utilized in across platforms in email, mobile, search and online channels for brand growth and optimization.• Achieved 10%+ promotional sales growth by creating customer relevant events timed to the needs of the seasons and variable geographies.

Led the integrated marketing execution for the Kmart business including promotional production and implementation serving the mainland United States, Hawaii, Puerto Rico and Virgin Islands stores. Engaged multiple merchandising business units, store operations in the execution process and project management of marketing events and promotions.• Established a new marketing team after the merger of Kmart and Sears by developing more efficient execution model.• Aligned planning and production timelines leading to the training of 100+ person marketing and merchandise teams.• Reduced costs $20 million for circular production by optimizing the size of weekly ad campaigns and production go to market timelines.• Improved comp sales growth 0.7% in 2010, first time in over a decade, by developing and executing effective marketing campaigns.

Managed a 10+ person team in developing promotional guidelines for multiple departments and merchandise presentation communications for stores nationwide. Transformed the foundation for marketing and merchandise presentation departments to align processes and cross planning efforts. Coordinated the Grand Opening marketing efforts for the expansion of the Kmart Super Center division.

Developed communication for store merchandise presentation weekly and seasonal set standards in grocery, health, beauty, stationery, automotive, hardware, garden shop & outdoor living areas.

Developed and executed the weekly targeted meat and seafood campaigns in the Kmart Super Centers. Develop go to market strategy and events for Grand Opening stores.

Optimized the grocery, dairy and frozen food pricing for the Kmart Super Center Texas region.