Ralph Risk Email & Phone Number

London, England, United Kingdom

I specialise in crafting personalised plans tailored to each client's unique objectives. By implementing strategic approaches aligned with specific business goals, I ensure the delivery of targeted and effective marketing solutions. My freelance consultancy adapts seamlessly to short- or long-term needs, offering comprehensive support from individual campaign management to end-to-end strategy execution. This approach allows me to seamlessly integrate tailored marketing communication plans across diverse channels, maximising impact and effectiveness throughout the entire marketing lifecycle.

United Kingdom

Fractional CMO for Anderman Group assisting in developing and implementing their marketing and communications strategy

London, United Kingdom

Demonstrating expertise in crafting change management communication plans for corporate re-brands, I navigated the amalgamation of three companies under the Lightspeed GMI umbrella. Leading the largest-ever Kantar employee event, I unveiled new brand identities for 2,500 employees and 12 operating brands. My efforts resulted in effective communication strategies during business re-structures, contributing to increased leadership satisfaction scores by 5% and a 2% rise in employee satisfaction in 2022. Pioneering the 'EMEA Manager’s Forum,' I enhanced middle managers' understanding and engagement in embedding business strategy. As an active member of the wider Kantar internal communications group, I advocated for Kantar Profiles and led strategic cross-group initiatives to improve team collaboration and efficiency.

In this role, I was responsible for developing and implementing the marketing strategy across the EMEA region to promote Kantar, Profiles Division (formerly Lightspeed GMI). This involved overseeing the PR strategy, managing marketing materials, organizing events, and handling internal marketing initiatives. Notably, I successfully revitalized the European PR strategy, surpassing targets as press mentions rose significantly from 20 to over 600 annually. Additionally, I achieved the elevation of corporate profiles in esteemed publications and fostered partnerships with prestigious organizations, resulting in collaborative research studies. My contributions extended to the management of a highly successful corporate social media strategy and award entries, culminating in the prestigious MRS Grand Prix Award in 2015.

I launched and led the marketing function for the European Operation, achieving a 45% increase in website leads and a 60% rise in Requests for Proposals. As a key member of the global strategy team, I contributed significantly to seven years of double-figure growth, optimizing communication and brand plans with regional teams.

Responsible for marketing and promoting the online research products and services, both internally and externally, and working with the sales teams.

Responsible for marketing new and existing products to the office supply dealer network. This involved training sales people on the new product features, co-ordinating promotional plans as well as managing the Dealer Extranet site.

Fellow

Diploma, Digital Marketing, Distinction

E-commerce – Converting Web Design and Development Web Design and Development Pay per Click Advertising (PPC) Online Affiliate Marketing.

Chartered Institute Of Marketing, Marketing, Diploma

Ba Hons, Marketing

Education record

Fellow