Rinna R. Levinson Email and Phone Number

• Responsible for product development phase will include recommendation on lead product offer for online and digital channels (National Digital Bank)• Handpicked to resolve Legal, Compliance, and Technology issues on Safe Deposit Box (SDB)• Delivered an end-to-end resolution to a pricing issue on SDB. Rolled out a branch pricing platform Technology fix and aligned pricing of over 200k existing clients. Made clients whole by completing a remediation exercise• Overhauled client communication and invoicing process and updated branch communication materials• Currently addressing AML and OFAC screening gaps within SDB population

• Developed tracking of key metrics for rapidly evolving payments products, including debit cards, Citi Global Transfers, wire transfers, mobile wallets Android Pay and Apple Pay • Project lead for a highly visible Corrective Action Plan, addressing Legal and Compliance concerns on a Durbin regulation. Unpacked complex debit card accounting transactions and instituted control process to ensure compliance. Reviewed and provided analytic insights on partner Network contracts (MasterCard and Visa) as it relates to the regulation

• Provided analytical perspective on Marketing spend to Chief Marketing Officer of Citibank North America to facilitate the development of Marketing Plan. Led development of monthly business unit review to build accountability on delivering results• Directed organization-wide efforts to effectively manage and allocate Marketing resources. Led Marketing team in all aspects of annual planning, quarterly budget reviews• Spearheaded Marketing Optimization efforts across the business. Actively partnered with Decision Management on designing Marketing effectiveness metrics and spend optimization model• Designed financial reports and spend scorecards and put control measures in place around expense management. Managed offshore analysts

Managed financial reporting processes for Global Consumer Banking ($394B assets, $12B EBIT) which includes credit cards, mortgages, consumer and commercial banking groups globally. Led development of C-level presentations and coordinated reporting of results to Corporate FP&A, Board of Directors, regulators and senior management.• Led the planning and analytics for legal entities (Citibank N.A.), investment initiatives, balance sheet and net interest margin

Hands-on involvement in all aspects of retail banking fee revenue management, from pricing to marketing and technology project prioritization. Participated in all significant decisions as business partner to Marketing and Decision Management.• Designed and implemented overall budget/forecasting process for Consumer Banking Fee Revenue• Developed monthly results packages and provided key insights to senior management and business partners • Built financial accountability into the management of strategic initiatives through creation of P&L for each line item and establishment of performance metrics. • Played an integral role in identifying trends and recommending solutions for revenue generation and expense reduction by partnering closely with Decision Management. Projects generated $40M in revenue. Recipient of CitiStars 2011 for top-performing employees. • Initiated and completed review of reporting systems. Result was improved accuracy and reliability of reports.• Evaluated investment decisions (technology, marketing) and reviewed Marketing ROI.

Led Marketing Finance division in performance of financial analysis, accounting, financial control, budgeting, and forecasting. Profit and Loss responsibility for over $200M in marketing and operational expenses. Managed Customer Rewards Program. Analyzed and prepared financial reports, delivered presentations to senior management. Collaborated regularly with over 100 marketing and finance analysts at all corporate levels. • Instituted use of tracking and performance metrics to measure ROI of marketing media and non-media programs to optimize spending of marketing budget.• Streamlined financial analysis and reporting procedures for Rewards Programs, significantly increasing accuracy and quality of reports; reduced monthly reporting processing by 20 man hours.• Implemented reconciliation process with vendors resulting in the recovery of over $200K in unsubstantiated charges.• Key player in cross-functional team effort to renegotiate vendor pricing and inter-affiliate agreements, reducing print charge cost for existing inventory by 25%.• Utilized financial modeling exercise to achieve a year-over-year consumer deposit growth of 15%.• Completed systems migration that streamlined invoice processing and automated accrual process, reducing FTE by 2.

Oversaw monthly data production and analysis for Mass Affluent Business Manager and sales force. Managed coordination of North America budget and 5-year strategic plan. Prepared Capital Expenditure Proposal for key system upgrades crucial to the delivery of a seamless customer experience. • Drove creation of AVP Personal Banker position to support growth of the Mass Affluent segment.• Managed $42B sweep program for Smith Barney customers given FDIC insurance of up to $1M.• Developed and implemented customer analytical tools allowing business to focus on cross-sell initiatives.• Recommended offering a tiered-interest checking account (CitiGold) that balanced value proposition with revenue improvement.•

Provided business analysis and strategy development to improve business performance and profitability. Co-managed Retail Banking product profitability reporting process. Identified synergies and recommended cost management strategy during integration of Golden State Bank. Performed due diligence in acquisition of European American Bank.• Provided analysis that drove companywide strategy shift toward a focus on the Mass Affluent segment.• Instrumental in improvement of financial modeling process; organized complex data to determine unit cost calculation for key processes and products.• Recognized with the Annual CitiStars Support Award for top-performing employees.