Robert Müller Email & Phone Number

Carmel, IN, US

Indianapolis, Indiana, US

• Led all social media and digital efforts through organizational transformation from Lilly Diabetes, to Lilly Diabetes and Obesity, to Lilly Cardiometabolic Health. Drove efficiencies and streamlined workflows/approvals.
• Led all social media efforts through Mounjaro and Zepbound launch, and Insulin Affordability campaigns
• Drove comprehensive overhaul of social messaging leading to 32% increase in user engagement
• Led new Lilly Diabetes & Obesity paid social strategy to 42% increase in traffic to Lilly websites
• Optimized use of cloud-based tools (Microsoft 365) to standardize workflows and approvals
• Led redesign efforts of the Lilly Diabetes, Lilly Obesity and 100 Years of Insulin Timeline pages

Switzerland 🇨🇭, CH

• Responsible for driving a cohesive and consistent digital strategy across all franchises to ensure a consistent digital presence for target audiences on all Roche-branded digital platforms.
• Drove digital strategy for Molecular Diagnostics, Medical and Scientific Affairs, Roche Information Solutions, Custom Biotech, and Sequencing franchises
• Developed strategy to discover a new audience segment for the MD franchise and drove overall approach to coherent digital communications for the launch of a new system platform
• Initiated audience engagement strategies and new website requirements for US Medical and Scientific Affairs
• Introduced Roche Information Solutions to Account Based Marketing concepts and drove targeted marketing strategies to increase awareness and audience engagement
• Helped redevelop Custom Biotech's Marketo email campaigns and audience segmentations for more targeted communications

Switzerland 🇨🇭, CH

• Responsible for the management and coordination social media and digital content across all Roche Diagnostic brands in North America.Responsible for the management and coordination of social media and digital content.
• Successfully unified disparate social media profiles to one comprehensive social platform
• Developed successful content strategy to dominate share of voice versus competitor's global profiles
• Successfully launched LinkedIn profile in association with global guidelines
• Exceeded growth goals for new followers every year (exceeding 20 percent growth year over year)
• Developed and maintained social media SOPs, GPPs, and Guidelines with US Legal and Regulatory

Switzerland 🇨🇭, CH

• Responsible for the development of social media strategy, and tactical implementation of:
• Led industry-first 24/7 social media-based customer care experience
• Provided consistent look and feel to global, social web presence
• Provided consistent presence, presentation and voice on Twitter, YouTube and Facebook
• Launched of first-of-its-kind, branded blog site (Accu-Chek Diabetes Link)
• Led direct interaction with patients on external community websites

Arlington, VA, US

Indianapolis, IN, US

Provided effective communications for the Department of Local Government Finance (DLGF), including direct-to-the-public comms through various news outlets and direct correspondence. Worked with all outgoing communication efforts to ensure accuracy and consistency of message. Proactively developed standby documents and talking points to precede calls from.

Bloomington, Indiana, US

• B.A. with high distinction in Journalism, emphasis in Public Relations
• Alpha Sigma Lambda Honors Student
• Director of Professional Development - PRSSA

• Manufacturer of industrial reels hired me to grow a neglected group of business divisions in North America. Position had responsibility for 23 sales representatives across eight separate diverse business sectors.
• Opened two lines of distribution to satisfy demand
• Restructured territorial layout of representation to increase efficiency
• Hired two national representation firms to fill uncovered regions
• Increased sales 14.6 percent

• Personnel services to the healthcare industry, specializing in providing nursing, mental health, surgical and anesthesia professionals to hospitals, surgical centers, and the California Department of Corrections. Hired.
• Landed contracts with HCA, Tenet Health, and Catholic Healthcare West
• Promoted to Division Manager of Anesthesia services
• Grew anesthesia channel from two to ten accounts
• Increased revenue by $5.2 million in fiscal '02
• Diversified product offering with surgical nurse, surgical tech, and mental health

Providence, RI, US

• Manufacturer of high-end computer network infrastructure diagnostics, catering heavily to the defense and aerospace industries, fiber optic harness manufacturers, and integrated healthcare networks, covering 12 western.
• Managed factory direct sales personnel and independent representatives
• Responisble for growth in a 12 state territory in both the U.S. and Canada
• Accepted additional responsibilities, including:
• Spokesman and training materials coordinator for training and expo
• Directed sales in Textron DSV integration for the following divisions: Greenlee DSV Datacom Textron RIFOCS Fiber Optics, Corp. OptoElectronics (Canada) Tempo Research

Lisle, IL, US

• Manufacturer of high-end network connectivity devices hired me to set up and implement distribution channels throughout the western U.S., including N.M., Ariz., Calif., Colo., Nev., and Texas.
• Successfully developed distribution channel
• Implemented co-op marketing programs for those distributors
• Led network design and product specification at the end-user level
• increased sales by 20 percent annually (avg.)
• Integral member of product development team

Moscow, RU

• First-to-market manufacturer of hand-held network diagnostic device. Grew from $5 million to $25 million in '91 - '92 and was an integral part of team that set up one and two-tier distribution to facilitate that.
• Sustained growth in '93, exceeded goal by $2.9 million
• Developed additional distribution and complimentary VAR network to aid pull-through for distributors
• Promoted to Advertising and Marketing Manager in '93
• Assigned national account growth later in '93
• Signed Private label contracts with AT&T, RiFOCs, and Pacific Bell

B.S., Journalism/Public Relations

A.S., Communications Science

Education record