Robert Müller's Location
Carmel, Indiana, United States, United States
Robert Müller's Contact Details
Robert Müller work email
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Robert Müller personal email
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Robert Müller phone numbers
About Robert Müller
At Eli Lilly, my role as Director of Digital and Social Content in Cardiometabolic Health has allowed me to lead transformative digital strategies, exemplified by a 32% increase in user engagement and > 40% increase in website traffic from social media profiles. My competencies in message development and social media measurement have been integral in streamlining cross-functional workflows for cohesive messaging across multiple platforms.Prior to joining Eli Lilly, my tenure as a Senior Digital Strategist at Roche honed my ability to drive cohesive digital strategies across diverse franchises, contributing to the successful launch of new system platforms. These experiences underscore my commitment to enhancing digital presence and engagement, aligning with the overarching mission of innovating healthcare communications.
Robert Müller Work Experience Details
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Founder And PrincipleThread & TensorCarmel, In, Us -
Associate Director Of Digital And Social Content - Cardiometabolic HealthEli Lilly And Company Feb 2023 - Dec 2024Indianapolis, Indiana, UsLed all social media and digital efforts through organizational transformation from Lilly Diabetes, to Lilly Diabetes and Obesity, to Lilly Cardiometabolic Health. Drove efficiencies and streamlined workflows/approvals cross-functionally to ensure consistent, cohesive messaging from branded, unbranded, corporate and medical teams. • Led all social media efforts through Mounjaro and Zepbound launch, and Insulin Affordability campaigns • Drove comprehensive overhaul of social messaging leading to 32% increase in user engagement • Led new Lilly Diabetes & Obesity paid social strategy to 42% increase in traffic to Lilly websites • Optimized use of cloud-based tools (Microsoft 365) to standardize workflows and approvals • Led redesign efforts of the Lilly Diabetes, Lilly Obesity and 100 Years of Insulin Timeline pages -
Senior Digital StrategistRoche Jan 2022 - Feb 2023Switzerland 🇨🇭 , ChResponsible for driving a cohesive and consistent digital strategy across all franchises to ensure a consistent digital presence for target audiences on all Roche-branded digital platforms. • Drove digital strategy for Molecular Diagnostics, Medical and Scientific Affairs, Roche Information Solutions, Custom Biotech, and Sequencing franchises• Developed strategy to discover a new audience segment for the MD franchise and drove overall approach to coherent digital communications for the launch of a new system platform• Initiated audience engagement strategies and new website requirements for US Medical and Scientific Affairs• Introduced Roche Information Solutions to Account Based Marketing concepts and drove targeted marketing strategies to increase awareness and audience engagement• Helped redevelop Custom Biotech's Marketo email campaigns and audience segmentations for more targeted communications -
Digital Marketing ManagerRoche May 2014 - Feb 2022Switzerland 🇨🇭 , ChResponsible for the management and coordination social media and digital content across all Roche Diagnostic brands in North America.Responsible for the management and coordination of social media and digital content across all Roche Diagnostic brands in North America.• Successfully unified disparate social media profiles to one comprehensive social platform• Developed successful content strategy to dominate share of voice versus competitor's global profiles• Successfully launched LinkedIn profile in association with global guidelines• Exceeded growth goals for new followers every year (exceeding 20 percent growth year over year)• Developed and maintained social media SOPs, GPPs, and Guidelines with US Legal and Regulatory• Founding member and at-large chair of US Social Media Board• Successfully completed three-month assignment in Basel to draft and Implement social media SOPs, GPPs and Guidelines across global business units• Contributor to global Social Media Advisory Board (Basel, Switzerland)• Digital-marketing liaison to Roche legal, regulatory and MSA departments
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Community Manager, Global MarketingRoche Apr 2009 - May 2014Switzerland 🇨🇭 , ChResponsible for the development of social media strategy, and tactical implementation of: • Led industry-first 24/7 social media-based customer care experience • Provided consistent look and feel to global, social web presence • Provided consistent presence, presentation and voice on Twitter, YouTube and Facebook • Launched of first-of-its-kind, branded blog site (Accu-Chek Diabetes Link) • Led direct interaction with patients on external community websites • Developed editorial calendar • Developed full calendar of social-media-ready content Also provided internal training and messaging strategies for the industry-first Social Media Summits and Social Media Meet-Ups, and provided open, two-way communications with summit attendees.
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Social Media ChairAmerican Diabetes Association Jan 2010 - May 2015Arlington, Va, Us -
Communications SpecialistState Of Indiana Sep 2008 - Jan 2009Indianapolis, In, UsProvided effective communications for the Department of Local Government Finance (DLGF), including direct-to-the-public comms through various news outlets and direct correspondence. Worked with all outgoing communication efforts to ensure accuracy and consistency of message. Proactively developed standby documents and talking points to precede calls from the media and interested publics.Developed and led customer service training for the department. -
StudentIndiana University - Purdue University Indianapolis Aug 2006 - Dec 2008Bloomington, Indiana, UsB.A. with high distinction in Journalism, emphasis in Public Relations• Alpha Sigma Lambda Honors Student• Director of Professional Development - PRSSA -
Channel Development ManagerCoxwells, Inc Jun 2005 - Apr 2006Manufacturer of industrial reels hired me to grow a neglected group of business divisions in North America. Position had responsibility for 23 sales representatives across eight separate diverse business sectors, reporting directly to v.p. of sales. • Opened two lines of distribution to satisfy demand • Restructured territorial layout of representation to increase efficiency • Hired two national representation firms to fill uncovered regions • Increased sales 14.6 percent
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Director Of SalesSolvere Formerly Nmrhealthpros Sep 2002 - Nov 2004Personnel services to the healthcare industry, specializing in providing nursing, mental health, surgical and anesthesia professionals to hospitals, surgical centers, and the California Department of Corrections. Hired to sell new software service to hospitals and healthcare services throughout California. Company is now known as Solvere, Inc. • Landed contracts with HCA, Tenet Health, and Catholic Healthcare West • Promoted to Division Manager of Anesthesia services • Grew anesthesia channel from two to ten accounts • Increased revenue by $5.2 million in fiscal '02 • Diversified product offering with surgical nurse, surgical tech, and mental health • Promoted to Director of Sales in '03 • Directed growth of 17 % in both public and private sector divisions • Oversaw successful implementation of JCAHO standardization
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Regional ManagerTextron Corp. - Data, Signal, Voice Division (Dsv) Aug 1997 - Dec 2001Providence, Ri, UsManufacturer of high-end computer network infrastructure diagnostics, catering heavily to the defense and aerospace industries, fiber optic harness manufacturers, and integrated healthcare networks, covering 12 western states. • Managed factory direct sales personnel and independent representatives • Responisble for growth in a 12 state territory in both the U.S. and Canada • Accepted additional responsibilities, including: • Spokesman and training materials coordinator for training and expo • Directed sales in Textron DSV integration for the following divisions: Greenlee DSV Datacom Textron RIFOCS Fiber Optics, Corp. OptoElectronics (Canada) Tempo Research -
Western Regional ManagerMolex Corp. Mar 1995 - Aug 1997Lisle, Il, UsManufacturer of high-end network connectivity devices hired me to set up and implement distribution channels throughout the western U.S., including N.M., Ariz., Calif., Colo., Nev., and Texas. • Successfully developed distribution channel • Implemented co-op marketing programs for those distributors • Led network design and product specification at the end-user level • increased sales by 20 percent annually (avg.) • Integral member of product development team -
Advertising And Marketing Manager/National Accounts ManagerMicrotest, Inc. Nov 1991 - Jan 1995Moscow, RuFirst-to-market manufacturer of hand-held network diagnostic device. Grew from $5 million to $25 million in '91 - '92 and was an integral part of team that set up one and two-tier distribution to facilitate that growth. Company is now part of Danaher's Fluke Electronics division. • Sustained growth in '93, exceeded goal by $2.9 million • Developed additional distribution and complimentary VAR network to aid pull-through for distributors • Promoted to Advertising and Marketing Manager in '93 • Assigned national account growth later in '93 • Signed Private label contracts with AT&T, RiFOCs, and Pacific Bell • Contracts exceeded $6 million in revenue
Robert Müller Skills
Social Media Marketing
Marketing Communications
Social Media
Marketing
Public Relations
Marketing Strategy
Digital Marketing
Blogging
Strategic Planning
Product Launch
Leadership
Management
Public Speaking
Corporate Communications
Facebook
Online Marketing
Integrated Marketing
Market Research
Social Networking
Healthcare
Email Marketing
Strategy
Sales
Online Advertising
Media Relations
Global Marketing
Product Development
Journalism
Strategic Communications
Crisis Communications
Event Management
Press Releases
Editing
Cross Functional Team Leadership
Training
Advertising
Newsletters
Marketing Management
Medical Devices
Sales Management
Event Planning
Digital Strategy
Project Management
Contract Negotiation
Consumer Marketing
Competitive Analysis
Selling Skills
Customer Insight
Robert Müller Education Details
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Indiana University IndianapolisJournalism/Public Relations -
Vincennes UniversityCommunications Science
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Griffith High School
Frequently Asked Questions about Robert Müller
What company does Robert Müller work for?
Robert Müller works for Thread & Tensor
What is Robert Müller's role at the current company?
Robert Müller's current role is Founder and Principle.
What is Robert Müller's email address?
Robert Müller's email address is ro****@****che.com
What is Robert Müller's direct phone number?
Robert Müller's direct phone number is +1 317-521*****
What schools did Robert Müller attend?
Robert Müller attended Indiana University Indianapolis, Vincennes University, Griffith High School.
What are some of Robert Müller's interests?
Robert Müller has interest in Computers, Real Estate, Health, Corporate Communications, Literature, Management Training, Music, Performing Arts, Organizational Development, Channel And Distribution Development.
What skills is Robert Müller known for?
Robert Müller has skills like Social Media Marketing, Marketing Communications, Social Media, Marketing, Public Relations, Marketing Strategy, Digital Marketing, Blogging, Strategic Planning, Product Launch, Leadership, Management.
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