Roberto Ryuji Murakami Email & Phone Number

São Paulo Area, Brazil

As Sponsorship Account Manager at FC Diez Media, I helped establish sponsorship guidelines, workflows, and processes for CONMEBOL club competitions during the company’s startup. My role evolved into strategic growth, brand development, and managing key accounts like Amstel, Bridgestone, and Mastercard. I supported Bridgestone in tying its brand to player awards with activations like the “Best of the Tournament” and sponsorship of two main competitions. Amstel expanded its presence in South America through bold sponsorship activations, growing from two to six countries and supporting both men’s and women’s tournaments. Mastercard reinforced its unique experiences through exclusive dinner experiences and accessibility initiatives, such as making CONMEBOL’s museum accessible to the visually impaired. As for the competitions themselves, I assisted in the business development of LED Advertising Boards, Hospitality Centers and Fan Zones.

São Paulo

As a Content Sales Executive at DAZN (formerly Perform Group Content), I led the expansion of Opta, a top sports data brand, into the Brazilian market. My role involved strengthening existing partnerships, driving upsell opportunities, and solidifying the brand's market presence through key collaborations with the Brazilian Football Federation (CBF), Folha de São Paulo, and national football clubs.

São Paulo

Managed two of the largest sponsorship investment accounts, Mastercard and KIA, ensuring exceptional client service and contractual delivery. Led the successful implementation of tailored brand strategies and maximized sponsorship returns. Gained a comprehensive understanding of clients’ marketing and business goals, delivering high-level strategic plans and activations. Provided effective leadership and coaching during stressful and challenging situations to peers. Monitored performance metrics to maintain team accountability and ensure the quality of deliverables. Set clear directives for teams while fostering strong relationships with both internal and external clients. Engaged in negotiations with the local organizing committee (ANFP) and event suppliers.

In my role as a Consulting Brand Manager at Grupo SPEED, I was responsible for overseeing the brand management and implementation of Danone's proprietary event (Danone Nations Cup Final). Leading the production team and suppliers, I collaborated closely with Danone's local and international organizers and agencies to ensure successful branding deliverables for the semi-finals and final events at Paradise Golf & Lake Resort and Corinthians Arena.

Rio De Janeiro Area, Brazil

Coordinated the branding program for the 2014 FIFA World Cup, managing branding for 12 stadiums and host cities, as well as associated events. Collaborated with FIFA Brazil and FIFA Brand Management in Zurich to implement the event's signage and branding concepts, while also managing the branding budget. Leveraged extensive knowledge of local suppliers, their competencies, and pricing structures to define the scope and scale of the branding program for each venue. Engaged in strategic planning and execution of marketing rights delivery with agencies, local organizing committees, and FIFA representatives. Additionally, managed the implementation of LED advertising boards for all 64 matches and static advertising for non-televised sideline advertising and team training sites

São Paulo Area, Brazil

Responsible for the development, creation and execution of sales materials, marketing collateral, and online and social media initiatives. Managed marketing efforts, preparation, and execution for on-site sports event production, providing direction and strategy to the creative team to align with branding goals. Developed and implemented business and marketing projects, supervising both new and existing events that support the company's overall strategy. Conducted empirical and metric analyses of current events to evaluate success and ROI. Responsible for event branding, delivering sponsorship rights, client services, business development proposals, and art direction. Planned and developed websites and apps, as well as workflow enhancement systems, while acting as the sponsorship liaison for on-site coordination with sponsors.

São Paulo Area, Brazil

Mba, Marketing

Mba, Design Management

Bachelor'S Degree, Industrial Design: Product Design

Graduate´S Degree, Multimedia Design

High School