Rebecca Plotnick Email & Phone Number

Oulu, Northern Ostrobothnia, FI

Arlington, Virginia, US

• Redesigned the Arcashift app, a tool to support shift workers in aligning their circadian rhythms with their work schedules.
• Developed a new visual language for the app to make it feel more “fun” and “friendly”. Given the apps focus on light exposure, I created a system that would work in both light and dark mode.
• Updated the data visualizations and charts to more consumer facing visualizations.
• Created a spin off app designed to support children with Lukemia and their parents build better circadian rhythm habits and improve their sleep.

Cambridge, MA, US

• Designed the new InsideTracker web dashboard, creating a modular overview of users' blood biomarkers, test management, and action plan for health improvement. Achieved a 33% increase in user-reported satisfaction with.
• Spearheaded charting improvements, introducing more user-friendly charting rules including text takeaways, focused color palettes, and simplified data visualization.
• Championed accessibility improvements with a specific emphasis on font size, color contrast, and reduced reliance on color for understanding biomarker results. Shared key accessibility concepts to foster a culture of.

Mountain View, CA, US

• Developed health behavior change design frameworks & experiments, leading to increased app engagement & stickiness, and decreases in user’s resting heart rates.
• Redesigned and systemized how users view and log their health & fitness data, consolidating 50+ bespoke pages to 4 templates, resulting in an estimated savings of 310 weeks of engineering time and feature consistency.
• Transformed Fitbit charts & data visualization implementing tactical updates to improve comprehension, scalability, & accessibility.
• Designed the new nutrition and menstrual health experiences for the Fitbit app.

San Francisco, California, US

(See google description above)

Mountain View, CA, US

• As a CX Designer in Google Hardware, I focused on the holistic experience for a customer from pre-sale to post-sale.
• Facilitated design sprints with PMs, marketing, engineering, UX and other teams to identify existing pain points and gaps in customer experience and then solution around ways to improve our service.
• Designed high fidelity journey maps, emotion maps, and storyboards to socialize the customer story.

• Redesigned the Robotix Media website to better distinguish their brand from similar Facebook buying platforms
• Created site maps, and user flows to expand the site from the current one page template

San Francisco, CA - California, US

• Adapted Vicomi's Emotional Targeting Plugins to fit online newspaper and magazines from around the world (main markets: Germany, Russia, Spain, France).
• Created customized designs fitted to customer’s site, assisted in the implementation of the plugins, and sent reports and feedback on how the plugins were performing.
• Worked alongside the Head of Product, and CTO to improve usability of our Emotion Analytics dashboard and plugins.

• Conceptualized, designed, and implemented marketing App templates using StickyTacs' platform.
• Adapted existing desktop app templates for mobile.
• Designed a marketing app campaign for AO.com, which collected over 300,000 customer emails

Northfield, MN, US

I applied my experience working with video, sound, and photography software & equipment to assist other students with their media projects.

Bachelor Of Arts - Ba, Cognitive Science

User Experience/ User Interface Design

Education record