Digital Product Design Director
Current
Dec 2024 - Present
AeroLeads people directory · profile
Rusha Sopariwala Email & Phone Number
AI Product Design | Design Leader | Startup Founder | Mentor + Speaker (previously Wayfair, Toast, EnergySage)
at
IDEO
1 work email found
@wayfair.com
1 phone found area 888
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
AI Product Design | Design Leader | Startup Founder | Mentor + Speaker (previously Wayfair, Toast, EnergySage)
Location
Boston, Massachusetts, United States
Who is Rusha Sopariwala? Overview
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Quick answer
Rusha Sopariwala is listed as AI Product Design | Design Leader | Startup Founder | Mentor + Speaker (previously Wayfair, Toast, EnergySage) at IDEO, based in Boston, Massachusetts, United States. AeroLeads shows a work email signal at wayfair.com, phone signal with area code 888, and a matched LinkedIn profile for Rusha Sopariwala.
Rusha Sopariwala previously worked as Digital Product Design Director at Ideo and Head of Design, Gen AI • Product + Brand at Unifycx. Rusha Sopariwala holds Continuing Ed, User Experience Design & Strategy from School Of Visual Arts.
Company email context
Email format at IDEO
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{first_initial}{last}@wayfair.com
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Profile bio
About Rusha Sopariwala
At the intersection of AI and design, I lead teams to craft thoughtful, user-centered solutions that connect people with technology in meaningful and intuitive ways.As an entrepreneurial and strategic design leader, I’ve shaped both B2C and B2B businesses, built and scaled design teams (spanning product and brand), and introduced transformative design practices across industries—from early stage startups to mature scaleups.I believe in the power of meaningful design to create lasting business impact. I coach and mentor designers to grow their skills and confidence, focusing on design thinking, visual storytelling, and product strategy that not only solves user needs but also drives measurable business outcomes. Whether it’s diving deep into research or bringing ideas to life from the ground up, I thrive on navigating ambiguity and uncovering opportunities to push the boundaries of what’s possible.✨ 3x Built design teams from scratch🔥 4x Design leader🥇 1x Co-founder EXPERTISE:🌟 Leading 0-1 product design initiatives with insight and creativity🌟 Building alignment across teams to bring strategic vision to life🌟 Scaling design practices and fostering high-performing, inclusive teams🌟 Integrating user-centered design with AI to enhance products and servicesHIGHLIGHTS:💥 UnifyCX: Transformed design into a strategic driver, integrating human-centered practices with AI to achieve a 10% increase in CSAT and a 35% improvement in service quality.💥 Wayfair: Built and led a global design team for Supplier Growth, driving collaboration across suppliers, marketing, and operations. Delivered a scalable, self-service platform used by 27K partners, boosting operational efficiency and revenue.💥 Toast: Designed and launched a guest engagement product that exceeded beta goals and added over $15K ARR. Championed cross-functional alignment, research, and design excellence.💥 EnergySage: Co-founded and scaled the company, creating user-centered experiences that grew the customer base from 0 to ~10M. Established a strong brand identity and a thriving design thinking culture.SPECIALTIES:Meaningful Design, Design Strategy, AI + Human-Centered Design, Cross-Functional Collaboration, Team Leadership, Research and Discovery, Design Systems, Product Design, Brand Strategy, Storytelling, Vision Setting, Coaching and Mentorship, and Business Impact Measurement.
Listed skills include Graphic Design, Typography, Art Direction, Interaction Design, and 46 others.
Current workplace
Rusha Sopariwala's current company
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12 roles · 20 years
Rusha Sopariwala work experience
A career timeline built from the work history available for this profile.
Head Of Design, Gen Ai • Product + Brand
Led the design team in developing a proprietary AI-powered platform for a CX enterprise, setting new standards for AI interaction. Collaborated with AI scientists, engineers, GTM, and support teams to build AI solutions for clients, enabling 6,000 agents worldwide with advanced AI capabilities.Transformed design from an executional role into a strategic.
Sep 2023 - Sep 2024
Senior Manager, Product Design • Growth
Leadership role that is responsible for overseeing and re-envisioning 27k+ suppliers experience globally, overseeing Growth teams — Acquisition, Retention, Onboarding and Promotion. Leading a team of designers and shaping the overall product strategy, while also leading research to ensure the delivery of high-quality, user-centered product designs.I.
May 2020 - Jun 2023
Lead Designer • Consumer
Led design and strategy from 0-1 for consumer products in a new business vertical, focusing on deepening the restaurant's relationship with its guests by leveraging insights from user behaviour and data. This work included collaborating closely with cross-functional leadership to define product vision, aligning it with market needs, and testing and.
May 2019 - Apr 2020
Co-Founder / Director Of Design • Product + Brand (Acquired By Schneider Electric)
As a hands-on Head of Design and Co-founder at EnergySage, I built the B2C and B2B Marketplace products from the ground up, established the brand (including naming), and led key marketing initiatives. I played a pivotal role in hiring functional heads and growing the team from 4 people, building a high-performing organization. I hired and developed a.
Jan 2011 - Nov 2018
Designer And Strategist
Rrrusha Design & Research
- Design consultant for early stage startups, cultural organization specializing in visioning, MVP launches and brand strategy + direction.Select clients:
- Mirasa Design
- Cambridge Arts Council (with Rick Rawlins / Work)
- Harvard Sleep Medicine
- Boston Public Library
- Isabella Stewart Gardner Museum
Jan 2008 - Oct 2014
Senior Designer • Ux + Brand
Responsible for conceptualization and implementation of strategic design solutions from brand strategy to UX/UI for clients in healthcare, real estate and educational space.SELECT CLIENTS:Beth Isreal Deaconess Medical CenterBoston MedicalNew England Law | BostonDavis MuseumClark University
May 2006 - Jul 2012
Designer
- I was fortunate to work directly with Director of Design and VP of Design on number of different initiatives that were focussed on building and reinforcing WGBH mission and vision.
- Collaborated with senior designers on programs such as NOVA, Frontline, Peep and the Big Wide World and Zoom.
- Implemented design strategies that drove engagement and supported WGBH’s programs, and servicesWGBH is a non-profit broadcasting & media company in Boston and largest producer of shows for PBS.
Jan 2005 - Apr 2006
Designer
Stoltze Design delivers innovative design solutions for forward-thinking organizations through compelling communications that effectively articulate the true essence of a client: its brand.
2006 - 2006
Graphic Designer
- Interdisciplinary firm that believes in integrated design approach. I worked with architects, and interior and retail designers to deliver effective solutions for various clients. Select clients:
- Dhirubhai Ambani International School (Education)
- Satyam Computers (Technology)
- Atmosphere (retail brand)
Mar 2002 - Aug 2003
Designer
Brand syndication and product merchandising for 3 popular shows on Star TV. Conducted user research and tested sales viability of the products
Jun 2001 - Dec 2001
Designer
- Assisted in design for ZeeTV rebranding efforts
- Led design and client pitches for Rediff.com
Apr 2001 - Aug 2001
Team & coworkers
Colleagues at IDEO
Other employees you can reach at ideo.com. View company contacts →
NR
Nina Russell
Colleague at Ideo
Raleigh, North Carolina, United States, United States
View →
HB
Hitasha Bhatia
Colleague at Ideo
Los Angeles, California, United States, United States
View →
JR
Javier Reyna Zepeda
Colleague at Ideo
Yuma County, Arizona, United States, United States
View →
ZH
Zachary Hobbs
Colleague at Ideo
Providence, Rhode Island, United States, United States
View →
MM
Mani Mirchi
Colleague at Ideo
Tehran Province, Iran, Iran, Islamic Republic Of
View →
AJ
Anthony Johnson
Colleague at Ideo
Gulfport, Mississippi, United States, United States
View →
CS
Clary Serrato
Colleague at Ideo
Bogota, D.C., Capital District, Colombia, Colombia
View →
LM
Lucia Moravanská
Colleague at Ideo
Trnava Region, Slovakia, Slovakia
View →
DS
Dewi Sj
Colleague at Ideo
Indonesia, Indonesia
View →
JB
Janbell Balisbis
Colleague at Ideo
New Zealand, New Zealand
View →
Nina Russell
Colleague at Ideo
Raleigh, North Carolina, United States, United States
View →
HB
Hitasha Bhatia
Colleague at Ideo
Los Angeles, California, United States, United States
View →
JR
Javier Reyna Zepeda
Colleague at Ideo
Yuma County, Arizona, United States, United States
View →
ZH
Zachary Hobbs
Colleague at Ideo
Providence, Rhode Island, United States, United States
View →
MM
Mani Mirchi
Colleague at Ideo
Tehran Province, Iran, Iran, Islamic Republic Of
View →
AJ
Anthony Johnson
Colleague at Ideo
Gulfport, Mississippi, United States, United States
View →
CS
Clary Serrato
Colleague at Ideo
Bogota, D.C., Capital District, Colombia, Colombia
View →
LM
Lucia Moravanská
Colleague at Ideo
Trnava Region, Slovakia, Slovakia
View →
DS
Dewi Sj
Colleague at Ideo
Indonesia, Indonesia
View →
JB
Janbell Balisbis
Colleague at Ideo
New Zealand, New Zealand
View →
3 education records
Rusha Sopariwala education
Continuing Ed, User Experience Design & Strategy
School Of Visual Arts
Postbaccalaureate, Visual Design & Typography
The Art Institute Of Boston At Lesley University
Art And Design, Advertising Design, Calligraphy, Illustration
Sophia (Mumbai University)
FAQ
Frequently asked questions about Rusha Sopariwala
Quick answers generated from the profile data available on this page.
What company does Rusha Sopariwala work for?
Rusha Sopariwala works for IDEO.
What is Rusha Sopariwala's role at IDEO?
Rusha Sopariwala is listed as AI Product Design | Design Leader | Startup Founder | Mentor + Speaker (previously Wayfair, Toast, EnergySage) at IDEO.
What is Rusha Sopariwala's email address?
AeroLeads has found 1 work email signal at @wayfair.com for Rusha Sopariwala at IDEO.
What is Rusha Sopariwala's phone number?
AeroLeads has found 1 phone signal(s) with area code 888 for Rusha Sopariwala at IDEO.
Where is Rusha Sopariwala based?
Rusha Sopariwala is based in Boston, Massachusetts, United States while working with IDEO.
What companies has Rusha Sopariwala worked for?
Rusha Sopariwala has worked for Ideo, Unifycx, Wayfair, Toast, Inc., and Energysage.
Who are Rusha Sopariwala's colleagues at IDEO?
Rusha Sopariwala's colleagues at IDEO include Nina Russell, Hitasha Bhatia, Javier Reyna Zepeda, Zachary Hobbs, and Mani Mirchi.
How can I contact Rusha Sopariwala?
You can use AeroLeads to view verified contact signals for Rusha Sopariwala at IDEO, including work email, phone, and LinkedIn data when available.
What schools did Rusha Sopariwala attend?
Rusha Sopariwala holds Continuing Ed, User Experience Design & Strategy from School Of Visual Arts.
What skills is Rusha Sopariwala known for?
Rusha Sopariwala is listed with skills including Graphic Design, Typography, Art Direction, Interaction Design, Corporate Identity, Visual Communication, Branding And Identity, and Web Design.
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