With extensive experience in automotive retail, I specialize in defining, shaping, and implementing reliable and manageable customer promises. Valuable customer promises are supported by actionable processes integrated into daily operations. A well-chosen customer promise enhances the attractiveness of the communicated offering, strengthens the business or brand image, fosters a process-driven approach, improves professionalism and process efficiency, and ultimately leads to greater customer satisfaction and increased profitability.In recent years, I have further developed my knowledge and skills in the insurance industry, specializing in warranty solutions (customer promises) for companies and brands in the automotive retail sector. My approach is precise and results-driven, taking actions on data and performance insights, for me the foundation for effective management and decision-making.With a background as a sales professional and manager at dealership companies, and as a management consultant for dealers, importers, and manufacturers at the headquarters level both in the Netherlands and internationally, I understand the needs and challenges faced by different businesses and departments in the automotive and insurance industries. I take great satisfaction in finding solutions that are supported by all stakeholders and contribute to collective growth.My strengths lie in developing and implementing business strategies, coaching and leading teams, translating data into actionable insights, optimizing processes and structures, and creating effective marketing and business plans. For me, achieving results goes hand in hand with job satisfaction, as both are crucial for sustainable success.What drives me is solving complex challenges in processes and customer relationships. I am motivated by helping businesses take the next step in their development and achieve their ambitions.