I was the head of KodeGo's digital marketing channel. My main role was to plan, execute and analyze student acquisition strategies based on data-driven, performance-based marketing. I entered this role back in March 2022 and I'm happy to share that we've grown our customer base exponentially.- Significantly improved student acquisition (i.e., signups) by 10x through the use of fundamental SEM and social media campaigns in 2022.- Increased monthly student enrollment by 20x by implementing lead-nurturing initiatives through email, CRM and mobile marketing.- Significantly lowered CACs for both signups and enrollments by banking on persona-defined advertising that resonates with KodeGo's target segment. - AIXA Awardee for 2022

Overall account management for the company's key clientele. Spearheaded and oversaw marketing and engineering projects that boost client conversion and KPI metrics.Responsibilities:- Audited prospective client's current activities on acquisition and retention in terms of marketing channels and campaigns. - Collaborated with clients in setting up KPIs, goals and/or targets based on approved engagement duration.- Created proposals on go-to market strategies, acquisition/retention channels, lifecycle campaigns and engineering improvements for clients.- Spearheaded the planning of engagement activities and client onboarding.- Acted as account manager and liaison between the client and Growth Rocket's internal team- Led and monitored the execution of planned marketing and engineering activities - Provided monthly reports to clients in terms of project progress and campaign performance- Collaborated with clients on strategies pertaining to business growth, development and scalingCore Skills: Project Planning and Management, Analytics, Business Development, Growth Hacking, Marketing Automation, Client OnboardingTechnical Skills:- Project Management SaaS: JIRA, Trello, Notion, Mondays - Analytics & Reporting: Google Analytics UA, Google Analytics 4, Mixpanel, Google Data Studio- CRM: Zoho, HubSpot, Intercom- ESPs: Mailchimp, HubSpot, Klaviyo, Active Campaign- CROs: Google Optimize, VWO, Optimizely, Unbounce

Spearheaded project development, management and reporting for the company's ecommerce clients. Worked intensively with the company's engineering resources, coordinated with stakeholder and third-party resources to deliver technology-based solutions.

Combines good marketing and conversion-centric design for end-to-end eCommerce experiences. Executes data-driven approaches coupled with design thinking; creating impactful eCommerce products that addresses the real needs of real people who interact with brands.

Pencil&Mint is a digital marketing agency. My role here was to set up end-to-end E-Commerce experiences for our clients. Along with my team, I engineered ancillary marketing channels via: SEM, Display Advertising and Retargeting, Email and Database Marketing, Affiliate Marketing, and Social Media management