Strategically promote CPR events and programs across social media, email, website, and other platforms, driving increased engagement and participation.Spearhead media relations, serving as the primary contact and enhancing the department’s public image through effective press releases and media interactions.Lead and mentor the marketing team, ensuring efficient daily operations and consistent, high-quality output.Capture compelling on-site photography and videography, significantly enriching promotional content.Oversee the review and editing of all publications, maintaining a high standard of accuracy and professionalism.

Led a high-performing creative team, delivering exceptional and professional designs for all key products.Developed and executed high-end professional campaigns, driving significant sales growth and brand recognition.Established and enforced brand standards, ensuring consistency and enhancing the brand image across all platforms.Elevated the quality and professionalism of creative work, contributing to an enhanced overall brand presentation.Curated engaging social media content and designed visually compelling websites, boosting online presence and audience engagement.Conceptualized and assisted in video production for new product launches.Collaborated with the outside sales team, successfully improving the brand image and driving customer loyalty.

Successfully marketed campus dining services, driving increased awareness and participation in meal plans, campus locations, special events, and limited-time offers.Directed and created compelling campaigns, including signage, menus, website, and social media content, enhancing brand visibility and engagement.Maintained and optimized the Dine on Campus website, ensuring up-to-date information on promotions, events, hours, and menus, leading to improved user experience and satisfaction.Developed and executed a strategic social media plan, increasing follower engagement and expanding the reach of promotional activities.

Created and designed compelling literature, boosting product awareness and customer engagement.Managed and optimized the website, ensuring it was informative, user-friendly, and aligned with marketing goals.Crafted persuasive copy and engaging content, driving customer interest and conversion.Developed and implemented strategic marketing initiatives.Conducted thorough market intelligence, providing insights that informed marketing strategies.Directed brand consistency, ensuring cohesive messaging across all platforms and materials.Supported trade show activities, enhancing brand visibility and generating valuable leads.Led product marketing efforts, effectively positioning products in the market and driving sales growth.Provided art direction and public relations expertise, elevating the overall quality and impact of marketing campaigns.

One of 9 lead positions in the Art Department, contributing to the department’s overall creative vision and success.Designed yearbook covers and internal pages, producing visually appealing and cohesive yearbooks that exceeded customer expectations.Managed prepress production, ensuring high-quality print-ready files and timely delivery.Provided art direction, guiding design projects from concept to completion.Delivered exceptional customer service, maintaining strong relationships with clients and sales representatives.Effectively communicated with customers and sales reps, ensuring alignment on project goals and expectations.Led and managed large groups of students and advisers, facilitating workshops and providing education on layout and design principles.