Rosemarie Santorelli Email & Phone Number

Denver Metropolitan Area

Sitting within the Global Sales Enablement team, the Art Director is responsible for the visual style and design in all creative mediums related to education and learning experience. They create the overall design and guide others who use or develop artwork and layouts on the team. The Art Director will help Xero and our sales teams be more knowledgeable, successful and confident selling the value of Xero through high-quality learning experiences. You’ll define what it means to provide… Show more Sitting within the Global Sales Enablement team, the Art Director is responsible for the visual style and design in all creative mediums related to education and learning experience. They create the overall design and guide others who use or develop artwork and layouts on the team. The Art Director will help Xero and our sales teams be more knowledgeable, successful and confident selling the value of Xero through high-quality learning experiences. You’ll define what it means to provide high-quality digital experiences to enable success for our global sales teams and growth for Xero.Responsibilities include:- Define and articulate a clear design vision to GSE that aligns to corporate strategy.- Determine how to best represent the project's concept and which artistic elements to use, review and approve content format, designs or photography- Establish the graphic basis of a project, developing timelines and ensuring GSE has processes, styles guides and tools to enable the delivery of digital content- Create high standard production ready visual assets in alignment with brand guidelines, including storyboards, videos, graphics and illustrations, slide decks, e-learning and more- Champion and drive holistic design principles and practices to solve complex learner problemsCommunicate effectively, be able to clearly present your ideas and rationale in conversations with others, and through lo-fi / hi-fi prototypes, storyboards, and appropriate mediums- Partner with content designers, educational specialists and stakeholders to create #beautiful visuals, ensuring content is of a high standard using a number of formats- Guide the Global Sales Enablement team to implement design strategies- Liaise with other teams such as Global Digital Education to ensure high standards and consistency and relevancy in artwork and all visual material Show less

Denver Metropolitan Area

• Design and maintain engaging learning experiences using a variety of delivery methods, digital publishing tools, technologies and techniques including multimedia and interactive elements, created within Xero guidelines.• Develop written content for training programs that strategically align with learner needs and goals of the business with a human-centered design approach. • Identify training needs through solution-oriented scoping, often working closely with Product… Show more • Design and maintain engaging learning experiences using a variety of delivery methods, digital publishing tools, technologies and techniques including multimedia and interactive elements, created within Xero guidelines.• Develop written content for training programs that strategically align with learner needs and goals of the business with a human-centered design approach. • Identify training needs through solution-oriented scoping, often working closely with Product Stakeholders and SMEs across regions to gather and validate information for accuracy and relevancy.• Manage relationship with a third-party vendor, setting clear project goals and expectations, communicating course briefs and providing direction, as needed. • Led design strategy and production for a scalable sales playbook, leveraging creative thinking to provide a simple solution for Sales Directors who own a variety of Sales Verticals—linked directly to FY22 strategic outcomes for GSE.• Facilitated empathy interviews with sales team leaders across regions to uncover learner pain-points. Leverage data gathered to create meaningful change for our global onboarding program redesign.• Designed and implemented an accessible, user-friendly branded template by utilizing design principles, improving overall production value of the sales team’s content for the wider Xero audience.• Consolidated file folder structure for new and existing content to streamline team project management efficiencies and create room for growth. Show less

• Spearheaded multiple human-centered design initiatives across a variety of B2C platforms reaching millions of subscribers via YouTube and MyDish.com.• Conceptualized and executed a new visual identity and content structure for video tutorials, designed to solve problems succinctly, foster brand loyalty and maintain relevancy on multiple platforms.• Built a high-fidelity, interactive user interface (UI) prototype, working closely with Product Development.• Collaborated… Show more • Spearheaded multiple human-centered design initiatives across a variety of B2C platforms reaching millions of subscribers via YouTube and MyDish.com.• Conceptualized and executed a new visual identity and content structure for video tutorials, designed to solve problems succinctly, foster brand loyalty and maintain relevancy on multiple platforms.• Built a high-fidelity, interactive user interface (UI) prototype, working closely with Product Development.• Collaborated on user experience (UX) research with project stakeholders and project managers to empathize with and define customer’s needs.• Created storyboards, user-personas, and ideated solution-oriented deliverables via sitemaps and wireframes for a new application.• Conducted competitive analysis, evaluated contextual-inquiry testing feedback and interpreted usability-report findings to produce UI iterations. Show less

• Conceptualized and developed visually engaging communications in an extremely fast paced environment for corporate education initiatives reaching thousands.• Directed, filmed and edited high-quality video deliverables featuring C-level execs.• Produced and managed lifecycle of stylized animations for digital signage via FWI’s Content Management System.• Corporate collateral pieces, logos, posters, presentations, guidebooks and more.• Led development of LOB… Show more • Conceptualized and developed visually engaging communications in an extremely fast paced environment for corporate education initiatives reaching thousands.• Directed, filmed and edited high-quality video deliverables featuring C-level execs.• Produced and managed lifecycle of stylized animations for digital signage via FWI’s Content Management System.• Corporate collateral pieces, logos, posters, presentations, guidebooks and more.• Led development of LOB presentation to new board-members via directive of EVP.• Led initiative to accelerate on-boarding timeline for new team members from eight to four weeks by strategizing and implementing an on-boarding program.• Go-to video and voice-over talent for a variety of training and communication initiatives in close collaboration with production and instructional design teams. Show less

Remote

• Produced variety of visual design projects for multiple B2C eLearning initiatives and Instructor-Led Trainings for a world-wide audience.• Collaborated closely with Instructional Designers and Subject Matter Experts to interpret results of needs assessments and determine effective eLearning solutions.• Helped to create, deploy and maintain eLearning modules including video walkthroughs, demo guides and PowerPoints in a deadline-driven environment.• Served as a Learning… Show more • Produced variety of visual design projects for multiple B2C eLearning initiatives and Instructor-Led Trainings for a world-wide audience.• Collaborated closely with Instructional Designers and Subject Matter Experts to interpret results of needs assessments and determine effective eLearning solutions.• Helped to create, deploy and maintain eLearning modules including video walkthroughs, demo guides and PowerPoints in a deadline-driven environment.• Served as a Learning Management System admin for course implementation, user-management and troubleshooting support. Show less