Russ Schafer Email & Phone Number

Redwood City, California, Us

Manage a team responsible for global product marketing for Check Point’s security platforms, services and vertical solutions (eg Telco, Retail, Financial Services). Products include next generation firewalls, security gateway appliances, security management, IoT, and security as a service. Cross-company initiatives include Check Point Infinity, the first consolidated security offering across networks, cloud and mobile, providing the highest level of threat prevention against both known and unknown targeted attacks. Also manage global industry analyst relations for all Check Point security products. Develop product positioning, messaging and customer-facing content. Drive outbound marketing strategies to improve awareness, share of voice, sales pipeline and market position.

San Francisco, Ca, Us

General Manager responsible for developing new Audio and Video product and technologies for the multi-million dollar Technology division. Responsible for leading product, engineering, and operation teams that deliver silicon, software and service solutions for the playback of music, movies, gaming, VR, AR content across devices. License tools, algorithms, applications and cloud solutions to content developers and device makers including mobile, PC, CE, and automobiles. Products include THX AAA, THX Loudness Plus, and THX® Distributed Bass Technology™. Also responsible for evaluating and developing New Ventures in mobile gaming, VR, AR, movies and music that could include partnerships, co-development and acquisition.

CrowdOptic analyzes where people point their smartphones to identify activity hot spots, andengage users with contextual content, offers and advertising. CrowdOptic can instantly filter mobile social media and create new opportunities for eyewitness engagement. CrowdOptic identifies, tags and rebroadcasts the live event experience to the world across a range of interactive devices including smartphones, tablets, Social TV and augmented reality glasses.CrowdOptic is a privately-held, venture-backed company based in San Francisco,http://crowdoptic.com/

Embee Mobile allows consumers to earn, redeem, and share their points to pay for mobile phone services through EmbeePay. Points can be used for voice minutes, text and picture messages, and data plans for internet browsing. Embee Mobile enables enterprise clients to conduct global market research using crowd sourced consumers. Embee Mobile currently supports 320 mobile operators in 100 countries. For more info: https://embeemobile.com/

Los Gatos, Ca, Us

Cloud Raxak™ is a SaaS platform that automates and simplifies the delivery of cloud security compliance across enterprise private and public clouds. Starting with provisioning and continuing through the application lifecycle, Cloud Raxak Protect™ enables cloud applications to be deployed securely, quickly, cost-effectively and without human error. Cloud Raxak has partnerships with leading systems integrators, strategic outsources, and cloud marketplaces like HP and IBM. Responsible for global marketing including product marketing, communications, demand generation, and partner marketing.

Adap.tv (April 2013 to Sept 2014)Managed global product marketing for Adap.tv’s SaaS video ad platform for advertisers, publishers, ad networks and exchanges. Platform serves 4.3 billion video ads per month for 90% of the advertisers in the AdAge 100 and 80% of the publishers in the ComScore 50. • Created the product marketing function at Adap.tv to deliver market & competitor intelligence, customer insights/segmentation, product planning, product lifecycle mgmt, go to market execution. • To prepare for IPO/sale, my team repackaged, rebranded, relaunched the entire product line. • Adap.tv was purchased by AOL in Sept 2013 for $405 millionONE by AOL (March 2014 to September 2014)After the acquisition, my team's role expanded to include product marketing for all of AOL’s programmatic platforms including display, video, mobile, attribution, data management. Managed launch and go to market integration of two acquisitions in 2014. • Convertro ($100 million) - leader in multi-touch attribution for online ( display, video, search, mobile) and offline (TV, radio, direct mail) advertising. Clients include Kraft, DISH, Intuit, and Eddie Bauer. • PrecisionDemand - linear TV ad planning, optimization and measurement platform - patented process for targeting and measuring the impact of TV ads on product sales. - Clients now include direct brands (Carfax) & global advertising agencies (IPG/MAGNA)Leadership roles include: • Interactive Advertising Bureau (IAB)- co-lead for Trustworthy Digital Supply Chain education group. • Academy of TV Arts & Sciences Interactive Media Peer Group that selects Primetime Emmy's

Sunnyvale, Ca, Us

Managed a team responsible for Yahoo Connected TV global marketing including consumer and business awareness, acquisition and retention, branding, packaging, distribution, partner, and developer marketing; Yahoo! Connected TV is the #1 Connected TV SaaS platform that includes 95,000 TV shows and movies, news, finance, sports, games, social, music, photos, shopping, and more; global distribution on Samsung, LG, Sony, VIZIO, Toshiba CE devices in 135 countries; new technologies Broadcast Interactivity and Device Communication deliver automatic content recognition and 4 screen video, interactive apps and advertising across TV, tablets, and phones.• Highest consumer adoption rate in the industry with up to 60% becoming monthly users.* Over 2.5 million monthly users growing 200% year to year. • Platform won 2011 Primetime Emmy® Engineering Award for impact on TV industry. • Launched monetization through app store sales, in-app advertising, sponsorship, and transaction revenue share. • Created and grew a publisher, advertiser, and partner network of 16,000 including: • Publishers: ABC/Disney, NBC, CBS, Fox, Showtime, ESPN, Amazon, eBay, Facebook• Advertisers: Toyota, Mattel, Fidelity, Southwest Airlines, Verizon, Mass Mutual, Mercedes, Sony• Advertising Agencies: IPG, WPP, Publicis, Omnicom• Develop and monetize http://connectedtv.yahoo.com/ websites in 16 countries and social networking sites on Facebook, YouTube, Twitter and LinkedIn. • Generated triple digit increases in site traffic through low cost tactics including targeted SEM/SEO, Facebook and Yahoo network banner ad campaigns.• Created Yahoo! Connected TV global brand and promotional guidelines and executed over 50 partner campaigns.• Partnered with PR team to increase awareness through 4000 pieces of press coverage with a neutral to positive tone and media share of voice above 30%.• Annually speak at 20 events and complete over 50 press and analyst briefings.

Sunnyvale, Ca, Us

Managed a team responsible for Yahoo! Mail and Messenger product marketing across pc, tablet and phones. With a combined user base of over 250 million monthly users, these products help consumers connect, store and share millions of messages, photos, and videos every day. Worked with product management and consumer marketing to define the business objectives, positioning, metrics, revenue targets, and then execute go to market strategy for end user acquisition and retention. In Q4 2012, the team simultaneously launched 4 new mail products across pc, tablets, and phones (web mail, iOS, Android, Windows 8). Launch results included over 30M mobile app downloads on Android, iPhone and Windows 8, an increase in user engagement and advertisement click thru rate.

Sunnyvale, Ca, Us

Managed a team responsible for Desktop apps/widgets global consumer and business marketing (publisher, advertiser, developer). #1 Desktop Widget platform worldwide with 70 million downloads and millions of active users in North America, Europe, Japan, China, Australia and Japan. 6,000 Widget applications from over 1000 developers including leading content brands like NBC and the NBA and advertisers like Target, Best Buy and Fidelity. Monetization through contextual banner and text advertising. Team developed first successful contextual in-app advertising for entertainment and travel, with CPM, RPM and CTR revenue and cost metrics that exceeded traditional online ad performance.

Santa Clara, California, Us

• Managed a $2 million budget and team of 7 responsible for developing business and marketing strategies for research technologies, then converting them into enterprise and consumer software products and Internet services.• Product successes included distribution of open source software for Location Awareness (802.11, Cell, GPS) used in Microsoft’s Virtual Earth Map product, Video, Image and Audio Search used in Intel’s DLNA 2.0 specification, and Enterprise Worm and Virus Detection algorithms used in Intel’s Active Management Technology.• Manage co-marketing relationships with universities and companies including BP, Google, Motorola, and Merck. • Developed system to measure brand research leadership and guide online campaigns for the 20-35 year audience.• Improved worldwide research brand leadership survey ranking from #4 to #3 in 24 months.• Annually delivered 40 event sponsorships, 20 collateral pieces, and coverage in 200 press articles. • Develop print and online advertising campaigns, including magazines, banner ads, and search engine marketing.• Manage content and design for 6 websites with 2.5 million visitors growing 15% annually, including Web 2.0 technologies like blogs, wiki’s and video podcasts.

Santa Clara, California, Us

• Led team of 3 managers responsible for brand marketing and communication for 75 research labs in 15 countries.• Improved worldwide brand technology leadership position in communications industry by 50% in 18 months.• Designed and managed content for consumer and enterprise technology website with 4.5 million annual visitors;adapted site to support the global multimillion dollar Intel brand ‘YES” print, TV, online advertising campaign.• Branded and launched Technology@Intel global online magazine; developed online and print advertising that doubled subscribers to 30,000 in 8 months; expanded internationally with Spanish, Russian, and Chinese.

Santa Clara, California, Us

• Managed global team that developed the business strategy and brand plan for Intel Centrino mobile technology; combined processor, chipset, wireless LAN and user interface software products into one product offering. • Centrino technology helped increase annual growth of mobile PC market from 10% to 22%.• Coordinated with industry to develop new consumer benchmark to measure Centrino mobile technology value.• Managed project to analyze Intel’s $25 billion processor business; developed strategy to replace MHz as the key value differentiator; conducted market research for product, brand and advertising concepts; co-presented analysis with Gelsinger (CTO) to Otellini (COO), Barrett (CEO) and Grove (Chairman).

Santa Clara, California, Us

• Entrepreneur in Intel-funded startup that developed a mobile wireless and e-commerce software platform and service for consumers and the enterprise; delivered personalized, context specific information to wireless devices, and allowed for e-commerce transactions and location-based advertising.• Managed a team of 3 responsible for product definition, pricing, user interface design, e-commerce transactions, e-coupon advertising, and multi-million dollar P&L• Developed monthly subscription, software platform license and per-click business models. • Negotiated venture capital equity investments, revenue sharing, and content licenses with Oracle, IBM, Ericsson, Microsoft, AOL and Research in Motion.

Santa Clara, California, Us

• Managed worldwide product management, launch and production ramp of the Intel Mobile Pentium III processor.• Designed SpeedStep technology software that enabled enterprise and consumer end users to change processor speed, providing competitive differentiation and unique brand identity. • Delivered 15% brand pricing premium for SpeedStep technology, pricing strength for the mobile Pentium brand, and 20% increase in bottom line profit; • Product family generated $4 billion in revenue in 24 months. • Developed new turnkey OEM Mobile PC certification program that enabled distribution of Intel SpeedStep technology software on 20 million mobile PCs, through 75,000 distributors in 100 countries.• Conducted global market research for SpeedStep brand concept, pricing, and advertising. • Managed the creation of video, print and online collateral for adverting and retail point of sale promotions.

Mba, Business

Bba, Management