Rafael Schwarz Email and Phone Number
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I boost FMCG brand growth by activating thousands of influencer (nano/micro/macro/star) to deliver measurable sales impact, market share and penetration gains by leveraging data, technology and creativity. My team of 40+ experts across Europe provides strategic consulting, campaign management, creative concepts and SaaS technology to manage P2P advocacy across online (Facebook, Instagram, YouTube, TikTok, Pinterest, Twitch), offline (word-of-mouth, trial, sampling) and e-commerce (online traffic, ratings&reviews, live shopping, social commerce) channels.EXPERTISE: 20+ years’ expertise in business strategy, change management, marketing & sales leadership, innovation management and P&L delivery. International FMCG and Social Media thought leader and CEO/CMO advisor with strategic experience underpinned by pragmatic, hands-on approach and passion to win. Results driven, entrepreneurial and internationally experienced commercial leader, senior business development, digital transformation and growth strategy specialist.COMPETENCIES:General Management * Marketing & Sales Strategy * Organisation Development * LeadershipGo to Market Models * Revenue Generation * Customer Acquisition * Product InnovationDigital Transformation * Return on Investment * P&L Management * Business DevelopmentDirect-to-Consumer * Social Commerce * International Leadership * E-Commerce & RetailBusiness Transformation * Key Account Management * Brand Positioning * Word-of-MouthBoard Member * Advertising & Communication * Change Management * Influencer MarketingMartech & Adtech * Team Development * Coaching & MentoringINDUSTRY FOCUS: FMCG & CPG, Cosmetics & Beauty, Food & Beverage, Health Care & OTC, Laundry & Cleaning, Media & Advertising, MarTech & AdTech, Digital & Social & Creative AgenciesConnect with me on LinkedIN to engage on business development strategies, the future of advertising & marketing, social media & digital transformation and high performance organisational leadership.
Territory Influence (Bertelsmann Group)
View- Website:
- territory-influence.com
- Employees:
- 146
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Chief Revenue Officer | Commercial Director | Vp Sales And MarketingTerritory Influence (Bertelsmann Group)Munich, By, De
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Chief Revenue Officer | International Board Member | Vp Sales And MarketingTerritory Influence (Bertelsmann Group)Munich, By, De
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Chief Revenue Officer | International Board Member | Vp Sales & MarketingTerritory Influence (Bertelsmann Group) Jan 2020 - PresentMünchen, Bavaria, DeTERRITORY Influence is the leading full service influencer marketing agency in Europe, serving clients with influencer solutions, data & SaaS technology, strategy consulting, campaign execution & measurement across all type of influencers (from nano to micro, from macro to celebrity influencer).
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International Director Business Development | Global Account Director | Saas & Martech | Ceo AdvisorTerritory Influence (Bertelsmann Group) Jan 2016 - Dec 2019München, Bavaria, DeAs International Client Service Director I was responsible to identify global business opportunities, develop better client service strategies and build up an international key account team. Working directly with the CEO and the regional managing directors to implement new consulting processes, international pricing and client service policies to increase both client retention and new business for our SaaS Marketing Technology, Word of Mouth Campaigns and Consumer Engagement Programs.
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Managing Director | General Manager | Country Manager | Advertising & Media | Digital & WomTerritory Influence (Bertelsmann Group) Jul 2013 - Dec 2015München, Bavaria, DeAs General Manager for Germany, Austria and Switzerland I was fully responsible for setting the strategic direction of the leading Word-of-Mouth marketing agency in DACH and delivering strong financial results, outstanding client satisfaction, excellent campaign performance and strong leadership for all agency functions and 50+ team members.
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Marketing & Communications Expert | Key Opinion Leader | Council MemberForbes Communications Council Jun 2019 - PresentBoston, Ma, UsIn Forbes Councils, exceptional business owners and leaders come together to connect and collaborate with other respected local leaders in a private forum. Consultants will also be invited to share their insights in original business articles on Forbes.com, and to contribute to expert panels. Forbes Councils mission is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world. -
Head Of Innovation | International Marketing Director | Global Beauty Category LeaderHenkel Jan 2011 - Jun 2013Düsseldorf, North Rhine-Westphalia, DeHead of Global Innovation Management for the Cosmetics Division - responsible for idea generation and trend management for our strategic business units.Head of the Strategic Business Unit Oral Care, leading the global marketing team to develop competitive strategies and deliver best in class innovation pipeline and integrated communication. -
Marketing Director | Change Management | Cmo Team | Business Transformation | Performance & RoiMars Jan 2009 - Dec 2010Mclean, Virginia, UsResponsible for growing the 500 Mio Mars chocolate business in Germany, by leading an engaged marketing team of 25 to excellence in go-to-market strategy and execution. As a member of the Leadership Team (reporting to the GM) I am also contributing to the overall vision and strategy of the business, as well as providing orientation, engagement and the right organisation for more than 600 employees of Mars Germany -
Global Brand Marketing Manager | Innovation | Go To Market Models | Brand Equity | Top 400Reckitt Benckiser 2005 - Dec 2008Slough, Berkshire, GbOverall responsible for generating sustainable medium and long term top and bottom line growth for a billion $ brand by: - increasing the level and quality of innovations, - building and maintaining the integrity of the brand equity - developing and implementing international growth strategies and success models. - providing superior strategic and creative solutions to the CEO and Executive Board. - leading multi-cultural and x-functional teams to deliver complex international projects and successfull in market execution. -
Key Account Manager | Business Development | Grocery Retail & E-Commerce | Drug & Food SalesReckitt Benckiser Apr 2004 - Oct 2005Slough, Berkshire, GbResponsible for managing the relationship with key trade partners, implementing business strategies and in store improvements, creating reliable sales forecasts and achieving our Net Revenue and Gross Margin targets. I was also leading a Team of 9 Sales Reps to execute the agreed 4P strategies and priorities.
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Marketing Manager | Brand Strategy | Advertising & Promotion | Fmcg & OtcReckitt Benckiser 2001 - Mar 2004Slough, Berkshire, GbBrand Manager June 2001-August 2002Marketing Manager Sept 2002-March 2004
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Assistant Brand Manager | Marketing & Media Plan | Advertising & Promotion | Crm & Loyalty ProgramsProcter & Gamble 1998 - 2001Cincinnati, Ohio, UsAug 98 - April 00 ABM P&G Austria/Switzerland (Vienna)May 00 - May 01 JBM P&G Germany (Frankfurt) -
Digital Marketing Intern | Data & Personalization | Targeting & CrmP&G Jul 1997 - Sep 1997Cincinnati, Ohio, UsBrand Management
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Marketing Intern | Digital & Online | Customer Acquisition | Adhesive Business3M Germany Jul 1996 - Sep 1996St Paul, Mn, UsDevelopment of Digital Marketing Strategy
Rafael Schwarz Skills
Rafael Schwarz Education Details
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Harvard Business School OnlineData Science Principles -
EsadeB2B Management
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Hochschule FreseniusDigital Communication And Media/Multimedia
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InseadInternational Executive Program
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University Of ViennaInternational Business/Trade/Commerce
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University Of CologneMarketing
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Realgymnasium MoedlingHigh School
Frequently Asked Questions about Rafael Schwarz
What company does Rafael Schwarz work for?
Rafael Schwarz works for Territory Influence (Bertelsmann Group)
What is Rafael Schwarz's role at the current company?
Rafael Schwarz's current role is Chief Revenue Officer | Commercial Director | VP Sales and Marketing.
What is Rafael Schwarz's email address?
Rafael Schwarz's email address is sc****@****ail.com
What is Rafael Schwarz's direct phone number?
Rafael Schwarz's direct phone number is (211) 797*****
What schools did Rafael Schwarz attend?
Rafael Schwarz attended Harvard Business School Online, Esade, Hochschule Fresenius, Insead, University Of Vienna, University Of Cologne, Realgymnasium Moedling.
What are some of Rafael Schwarz's interests?
Rafael Schwarz has interest in Networking, Children, Skating, Snowboarding, Education, Management Training, Sports, Human Rights, Career Opportunities, Diving.
What skills is Rafael Schwarz known for?
Rafael Schwarz has skills like Brand Management, Fmcg, Marketing Strategy, Business Strategy, Customer Insight, P&l Management, Marketing Management, Strategy, Marketing, Digital Marketing, Brand Equity, Business Development.
Who are Rafael Schwarz's colleagues?
Rafael Schwarz's colleagues are Susana Soriano, Marieke Strüver, Hannah Göbel, Laura Block, Gergely Horvath, Alma Lechner, Nina Vougogia.
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