Russell Scibetti Email & Phone Number

East Rutherford, New Jersey, Us

Create and manage the Business Intelligence department to improve how the business-side of the organization leverages data and technology to drive revenue and fan engagement. This department is directly responsible for such areas as CRM, lead scoring, predictive modeling, pricing, and reporting, while collaborating across all other departments for strategic planning, revenue growth, corporate partnerships and data-driven decision making.

New York, Ny, Us

- Designed two new courses for the Masters in Sport Management program: Sports Business Intelligence, and Applied Sports Business Intelligence- Educate students on a variety of BI topics, including technology platforms (CRM, Data Warehousing, Marketing Automation, etc.), Ticket Pricing, Sponsorship Analytics, Regression Modeling, Tableau, SQL and more

New York, Ny, Us

- Plan, implement and oversee all company-wide marketing and advertising strategy- Collaborate with sales and product management on communication strategy and competitive positioning- Manage the relationships with key partners in media, digital and industry conferences- Represent KORE’s subject matter expertise through live events, digital publications and other content creation

New York, Ny, Us

- Creation and growth of a new business intelligence consulting division focused on the sports and entertainment industryAs the level of business intelligence sophistication rises across the sports and entertainment industry, KORE Planning and Insights (KPI) has expert resources available to meet the needs of your organizations. Our advisory subscriptions and staff augmentation services can address a variety of current challenges from reporting and analytics to technology adoption and long-term planning.KPI services are available to companies of all sizes and industry segments, regardless of what ticketing, CRM, point of sale, marketing automation or other technology platforms are currently in use. Having worked with more than 90 professional teams around fan and partnership data, we are uniquely positioned with the skills and experience to help teams, colleges, governing bodies and arts organizations drive their business intelligence strategy.

New York, Ny, Us

- Managing the entire product line life cycle from strategic planning to tactical activities- Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.- Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.- Developing and implementing a company-wide go-to-market plan, working with all departments to execute.- Identifying and analyzing potential partner relationships.- Consulting / best practices engagements with customers.

New York, Ny, Us

Founder and primary author of TheBusinessOfSports.com, an industry blog dedicated to news, opinions and best practices across all aspects of sports business. - Organized frequent sports business networking events across multiple cities, including the annual Sports Business Week series of events with over 1,500 attendees across 50 cities in 8 countries- Wrote over 1,000 posts on a wide range of topics, including social media, sponsorship, ticket sales, technology and marketing- Received over 15,000 visitors per month at its peak

Us

Director, Relationship & Database Marketing (Jan 2012 - Apr 2014)- Manage the implementation and usage of Microsoft Dynamics CRM for the consumer, premium and corporate sales & service teams, recognized as the industry leader (Turnkey March 2013 Sports Data Systems survey)- Key member of consumer sales management team that collaborates on ticket pricing, renewal strategy, new business campaigns, client relations and staffing- Manage the customer service and operations team that handled invoicing, collections, ticket distribution, PSL contracts and front-line service for 20,000 accounts- Integrate multiple CRM data feeds, including ticketing, email marketing, web forms, digital behavior, merchandise, surveys, lead scoring and other appends to create 360-degree view of all stakeholders- Execute targeted direct marketing campaigns, including email, direct mail, telemarketing and PURLs, to drive season ticket sales, renewals, single game sames, group tickets and corporate hospitality- Help plan and execute annual season ticket renewals, including invoicing, communication strategy, incentives, payment plans, online seat relocation and customer service operations- Build in-depth geographic, demographic and behavioral consumer profiles for all segments of Jets fans, used to optimize multi-channel marketing initiatives and enhance corporate sales efforts- Project leader and primary contact for multiple vendor relationships, including Kore Software, Turnkey, CoreMotives, Row 27, Website Alive, Hoovers, Ballena & IOMEDIA.Sr. Manager, CRM & Database Marketing (Aug 2009 - Jan 2012)Responsible for creating, managing and reporting on multi-channel sales and renewal campaigns, building in-depth consumer profiles, generating qualified sales leads and delivering targeted content. Built and managed a cross-departmental CRM system that connects ticketing, sales, service, marketing and finance to provided details insights into the team’s business efforts.

Philadelphia, Pa, Us

- Managed the implementation and usage of customer relationship management systems, including opportunity development, lead nurturing, activity tracking and detailed reporting for the sales, service and marketing departments of the Philadelphia Flyers, Philadelphia Phantoms and Wachovia Center Premium Seating- Managed the technology-related elements of the Flyers season ticket renewal process, including the use of PURLs, schedule of personalized emails, and detailed reporting, leading to a 15% increase in online renewals and a 10% increase in early renewals- Leveraged database marketing and demand generation tools, including email list management, web lead generation, activity-based comm, to help grow the Flyers email database by over 30% and generating over $350,000 of trackable revenue- Compiled consumer profiles for all Flyers and 76ers full season, partial plan and single game customers, using this data as the basis for targeted marketing and retention efforts- Guided the in-arena and web-based market research initiatives, measuring the effectiveness of ticket promotions, game experience, concessions, and merchandise sales- Introduced new social media initiatives across multiple departments, creating a new channel that reaches over 15,000 fans and customers

Tempe, Az, Us

- Generated over $100,000 in incremental season and single game ticket sales through targeted database marketing campaigns in the first 90 days of implementation. - Redesigned and promoted the Devil’s Domain subscription-based content service to generate leads for outbound Sales Academy and increase overall fan loyalty- Launched Sun Devil Central, an interactive website designed to acquire and engage fans through unique content and promotions- Developed marketing plans, in-game promotions and communication strategies for Arizona State’s Division I volleyball, wrestling and softball programs- Used Scarborough PrimeNExT software to plan television advertising purchase for Division I football and basketball teams, generating a 63% market reach with a $100,000 budget- Assisted Sun Devil Sports Marketing in assessing the partnership between Arizona State Athletics and potential sponsors through use of Scarborough demographic tools

Trenton, Nj, Us

- Oversaw all department collaborative services products, including instant messaging, calendar, and content management systems- Implemented a statewide anti-spam solution that protected 30,000 email accounts and reduced excess mail traffic by 95%- Managed upgrades of all state email relays and security appliances for over 65 departments and agencies- Bridged communication gaps between technical and non-technical personnel by presenting and training other agencies on available service offerings

Us

- Deployed and managed an open-source enterprise network monitoring system, supporting over 120 machines and 2000 critical services- Worked with systems team to administer multiple dedicated and shared website hosting systems for over 50 clients

Mba, Sports Business And Marketing

B.S., Computer Science, Psychology, Mathematics