• Streamed games, chat sessions, and other material on Twitch, entertaining viewers and creating content• Created videos and marketed Twitch channel via Discord, Instagram, YouTube, Twitter, and TikTok

• Created social media content to promote the company's mobile games• Designed and managed Facebook ads with a direct download CTA• Published blogs and press releases for all major launches

• Crafted messaging platforms for each product, leading to a consistent brand and product voice• Developed go-to-market strategy for new feature launches, increasing adoption and usage• Created sales enablement materials, including leave-behinds, product training, and promotional decks

• Used learnings and insights from current customers (via customer interviews, feedback, and research) to evolve current marketing language and materials (e.g. website copy, communications)• Created and implemented a content strategy based on target messaging and segments, driving engagement for current and potential users

• Coordinated and executed new product launches, including go-to-market strategy, customer and lead communications, sales and support training, website presence, and promotional videos• Created, deployed, and analyzed multiple customer and general market surveys to measure satisfaction, discover needs, and develop new segments• Created messaging strategies per segment, targeting specific product features to user personas• Wrote and distributed all customer emails, resulting in an… Show more • Coordinated and executed new product launches, including go-to-market strategy, customer and lead communications, sales and support training, website presence, and promotional videos• Created, deployed, and analyzed multiple customer and general market surveys to measure satisfaction, discover needs, and develop new segments• Created messaging strategies per segment, targeting specific product features to user personas• Wrote and distributed all customer emails, resulting in an average 52% open rate• Interviewed customers to understand product usage and create written and video testimonials Show less

• Developed strategic project plans to grow volume and revenue of FedEx services, including creation of forecasts, research, and operational tests• Led cross-departmental, multi-phase initiatives to enhance features of service, introduce new delivery options, and implement a new address checking database• Served as a subject matter expert, creating portfolio roadmaps, creating and maintaining external and internal collateral, and managing all targeting and marketing… Show more • Developed strategic project plans to grow volume and revenue of FedEx services, including creation of forecasts, research, and operational tests• Led cross-departmental, multi-phase initiatives to enhance features of service, introduce new delivery options, and implement a new address checking database• Served as a subject matter expert, creating portfolio roadmaps, creating and maintaining external and internal collateral, and managing all targeting and marketing activities• Designed a leads initiative and a loyalty program to target new customers and keep and reward current customers Show less

• Assisted in the design, analysis, data management, and open-end question coding for multiple research projects• Recruited and interviewed new panelists• Developed and maintained multiple databases housing research and panelist information

• Coached students in learning and application of Microsoft Windows, Word, Excel, Access, and PowerPoint• Aided Graduate Teaching Assistants

• Supported various finance departments through data analysis and record keeping• Created reports using SAP, Excel, and other software programs