Responsible for Revenue strategy and execution - Digital Advertising & Subscriptions.Subscription: In collaboration with the Editorial & Technology team launched '8th Column Premium News' ( Premium content/services behind Paywall). In under a year, it ratcheted up to more than 200% growth in paid users through aggressive marketing & alliances. Budgeting, planning and implementing the ad campaigns across media platforms to drive traffic on the brand pages of The Federal (Digital News).Working with an internal team to get marketing & communication content like writeups, creatives for the digital ads. Creating and implementing the ad campaigns on Google (Search, Display, Apps, Youtube), Facebook,Instagram,Twitter,LinkedIn,Taboola, InMobi Glance,Affiliate networks.YouTube Growth strategy, Ad Monetization, Analytics, Branding, Title, Description, Tags Management, video optimization to grow audience and increase reach & engagement.Manage the day-to-day campaign activities across search engines including the campaign implementation. Promoting the specific articles/pages of The Federal that holds huge interest and relevance to the relevant target audience.Using Google Analytics tool to identify the top pages, user actions, behaviors, subscription purchases, drop rate, success rate, revenue generated from the opted subscriptions and much more.Audience development to retarget using Organic methods or retargeting ads via Google, Facebook, Instagram etc.Develop and implement Digital & ATL/BTL marketing campaigns. Develop and implement a long-term strategy that will drive audience growth at our web and social channels.Running successful post lead generation operations to bring the audience to the final events like webinars, seminars, or other live sessions. Worked collaboratively with Editorial & Technology teams to establish Sponsored Editorial properties & Sales Process. Hands on experience with GA, comScore, Similarweb, Ahrefs.com.

• Responsible for Advertising sales of The Indian Express Group publications.• Handle Media sales for Clients belonging to Education, Corporate, Retail and Banking.• Responsible of the Display Revenue from Chennai market.• Handling group media Sales of all group media assets such as Print, Digital and Events.

Revenues - Drive & Achieve the Monthly, Quarterly & Annual Targets as per the Business Plan.Cross-Functional Coordination – Coordinate & ensure seamless delivery through the client servicing, campaign management & delivery teams.New Client Acquisition – Consistently acquire new clients & campaigns and scale the business.Client servicing & Account Management - Manage and retain existing clients and grow them over the period of time

Analyzing marketing trends and tracking competitors' activities and providing valuable inputs for product enhancement and fine tuning sales & marketing strategies.Brand Promotion / ManagementCreating and executing measurable marketing communication plans across all disciplines, to better position products and services of the organisation.Implementing sales promotional activities for product launch, brand building & market development.Media Planning & ManagementManaging the entire course of events inclusive of concept design, procurement of materials, set design, scheduling, on-site event management, etc.Can organize Exhibitions, Corporate Events, Trade Shows/Conferences and related BTL activities.Liaising with advertising agencies and press personnel for managing advertisement campaigns & press conferencesResearch & relationship ManagementEvaluating results, writing reports, and making recommendations to clients based on the research gathered.Key ResponsibilitiesMarketingIdentify target audiences, plan marketing activities to achieve volume estimations, review products / merchandising & execute promotions to ensure movement of slow moving & dead stock.Establish strategic alliances with similar brands for enabling cross promotions & business generationInitiated new projects like Magazines, Co-Branding Events, and Sponsorships.Business DevelopmentManaging the sales and marketing operations for promoting products and accountable for achieving business goals and increasing sales growth.Market ResearchEvaluating results, writing reports, and making recommendations to clients based on the research gathered, discussing the information required with clients.Maintaining Management Information SystemRelationship ManagementHandling customer queries for customer satisfaction.Interacting with the clients on a regular basis & providing redressal to all their queries, complaints & handling all client relation.

Media Sales & Business Development :Managing the sales and marketing operations for promoting products and accountable for achieving business goals and increasing sales growth.