Richard Seres Email & Phone Number

Toronto, Ontario, Canada

Leading Mackenzie's marketing efforts focused on the IIROC, MFDA and Integrated advisor channels through end-to-end digital marketing activation, including web, email, journeys, social media, sales content platforms, and podcasts.

Toronto, Ontario, Canada

Marketing leadership role driving Mackenzie's brand strategy, building the brand in the hearts and minds of advisors, while working with key sales partners to drive preference for Mackenzie's investment solutions through all channels, from dealer to advisor and the end investor.

Ontario, Canada

Led a massive rebranding effort of the university from being known as "University of Ontario Institute of Technology" to the new "Ontario Tech University" within just 8 months. Significant impact and brand awareness improvements were recognized with industry award for best institutional branding. Lead a 16-person team charged with effectively positioning the university with an external focus on building brand awareness and differentiation.

Toronto, Canada Area

Marketing leadership of Manulife's $200B wealth and asset management business in Canada, including retail investments, institutional, and advisory services. Leading a team of 27+ experts, responsible for driving our overall marketing strategy with focus on brand positioning and activation, digital marketing, and product/distribution marketing.

Toronto, Canada Area

Led the marketing strategy for Manulife's retail investment and insurance business in Canada.

Toronto, Canada Area

Established Forward Strategy as an independent brand breakthrough consultancy helping organizations translate their vision, values and purpose into marketing strategies that create a winning customer experience.

Vancouver, British Columbia, Canada

Finning Digital is the digital centre of excellence within Finning International (the world's largest Caterpillar dealer) aimed at the complete disruption of the heavy equipment industry through IoT, data, and new digital solutions in service of the corporate purpose "to build and power a better world." As part of the start-up leadership team for the Digital Business Unit, was responsible for global marketing, communications as well as collaboration in the overall business strategy design. Developed brand strategy for the digital business, global social media strategy, and communications programs to build internal engagement across the dealer network.

Vancouver, Canada

Responsible for heading up the marketing strategy of Canada's largest Credit Union, with over 534,000 members, $27.4B in assets, and 59 branches. Vancity's brand has become well recognized globally as a role model values-based financial co-operative dedicated to improving the financial well-being of its members while at the same time building healthy communities that are socially, economically and environmentally sustainable. Led a highly capable and engaged team of 35 marketing professionals accountable for membership growth, new product innovation & management, online/mobile banking channel, social media, brand strategy/experience, new market development, CRM and strategic marketing programs. Chief architect of the new "Make Good Money" brand strategy, recognized as "Marketer of the Year" by the BC Marketing Association in 2013 -- new brand resulted in three successive years of record new membership and market share growth. Spearheaded several disruptive new product introductions including new ethical solutions to the payday lending, cheque cashing, green lending, and affordable home ownership markets.

Toronto, Canada Area

CUSource is a wholly owned subsidiary of Credit Union Central of Canada and provides training and development programs to the Canadian credit union industry. Over a six-year term, worked as part of the Board to develop and implement a new strategic plan that refocused the organization on its core business and restored financial sustainability.

Kingston, Ontario

Developed and led the university's marketing and communications department: managed and advanced the institutional brand, developed integrated marketing communications programs, built innovative in-house agency capabilities, established internal/external communications programs and strategies. Brought consistency and unification of the university's marketing and communications strategy across diverse faculties and departments leading to achievement of aggressive student enrolment, alumni engagement, and fundraising objectives. Raised the university's profile in the media and managed reputation-defining issues. Pioneered various digital strategies including the first Canadian launch of iTunesU, launch of social media channels, re-design of institutional website, and in-house development of a campus-wide open-source content management system (CMS).

Toronto, Canada

Leadership role responsible for strategic planning and execution of integrated Wealth Management marketing programs (RRSP Campaign, Fall Investment Focus, Spring Investment Focus) across multiple business units. Recognized as a leader, bringing together multiple lines of business under unified and successful marketing campaigns. Presented with the Chairman's Award, CIBC's highest recognition program.

Toronto, Canada

Led RRSP marketing team and required partners across all business units in the successful execution of CIBC's Retirement Savings marketing campaign, featuring Canada's first online RRSP contribution offering.

Toronto, Canada

Responsible for on-going management of the CIBC RRSP Deposit porfolio ($11 Billion), identifying and developing new opportunities and proactively resolving business issues. Spearheaded and launched Canada's first Index-Linked term deposit product, now a multi-billion dollar product category. Launched the hugely popular RRSP Express Loan and RRSP Maxmizer Loan to help customers benefit from unused RRSP contribution room. These products are still major fixtures of the CIBC line-up to this day.

Toronto, Canada

Full P&L responsibility for managing the largest brand portfolio in the company (Alberto European Haircare products). Over a 3-year period at Alberto-Culver, was recognized as a brand and marketing leader with several successful new product launches, brand campaigns, and product profitability turn-arounds.

Toronto, Canada

Worked with Product Manager in managing Alberto European and VO5 haircare brands. Completed 6-month training assignment as a Sales Representatives managing drug and grocery accounts (achieved record sales growth in assigned territory).

Toronto, Canada

Worked with marketing, sales and cost accounting to develop brand and business unit plans (Peanut Butter, Salad Dressings & Spreads). Realized after only 3 months that I was really a marketer and wanted to lead the development and execution of business strategies to successful brands.

Toronto, Canada

Summer work placements in Investment Banking Group, Country Financial Control, and Consumer Service Group

Mba, International Business

Mba, Marketing & Finance

Bachelor Of Commerce, Marketing And Accounting