Rob Grady Email and Phone Number
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Rob is a sales, marketing and relationship leader actively open to new business development and marketing opportunities. He has a proven track record of increasing revenue, developing strategic alliances, and solving complex marketing challenges. An adaptive learner, he gets spit done. Successes include creation of significant and diverse affinity sales pipelines, pioneering a first-to-market loyalty program, developing an aggressive partnership marketing organization, and launching and managing one of the leading airline co-branded credit card programs.A versatile independent sales and marketing professional, he helps his clients' advance their brands, sales, loyalty and partnership marketing efforts. Specific industry engagements have included commercial real estate, digital subscription services, wireless communications, airlines, rental cars, hotels,retail, insurance and non-profit companies. Part of the start-up Affinity Solutions team at Allstate Insurance, he was responsible for developing a pipeline of marketing relationships with leading brands to advance Allstate strategic objectives.He co-founded, built and sold Healthy Rebates, an Atlanta based start-up that provided a savings platform for individuals to contribute to their Health Savings Accounts. The bulk of his career was with Delta Air Lines where he served as General Manager, Worldwide Partners. At Delta he was responsible for business development, operations and marketing support for over 50 global SkyMiles Partners, and the development and also execution of Delta’s incentive, purchase, gift and mileage transfer programs. Grady was also responsible for the launch of the Delta SkyMiles Credit card from American Express which he managed for several years and Delta’s international credit card programs.
Durable Compliance, Llc
View- Website:
- durablecompliance.com
- Employees:
- 2
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Vp MarketingDurable Compliance, Llc Nov 2017 - PresentGreater Atlanta AreaIn his role at Durable Compliance, Rob is responsible for all marketing that enables DC deliver on its promise as the e-Learning company that solves the challenges of healthcare compliance. The usual suspects of activities and responsibilities include, branding, customer relationship management, web development, email marketing, advertising, social media, marketing integration and automation, trade shows, marketing collateral development, design etc. -
ConsultantConsultant 2009 - PresentAtanta, GaAs an independent consultant, Rob has helped bring wireless communications partnerships to travel companies, consulted on co-branded credit card programs, led marketing efforts to expand loyalty programs globally, provided creative marketing solutions for energy clients, helped insurance companies broaden their affinity relationships, done in depth analysis of marketing partnership performance, developed retention strategies, helped companies build their brands and marketing strategies and more.He can provide strategic and tactical support in the areas of loyalty and partnership/affinity marketing, sales/business development, CRM, communications and brand to leading brands. Engagements have also included financial modeling, program measurement/evaluation, web content consulting, project management, email development including design and execution, copywriting for PR and marketing materials, and web content deployment.
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Vice President, Sales - Allstate Marketing AlliancesAllstate Insurance Company Jan 2013 - Apr 2014Atlanta, GaHired as part of a start-up affinity marketing division within Allstate, Rob was primarily responsible for developing relationships which enabled Allstate and its partners to achieve their respective business objectives. He focused on strategic partnerships in the retail, travel, small business and regional association verticals. In this role Rob created prospect lists and develops a robust pipeline of affinity partner prospects. With an extensive strategic partnership marketing background he provided thought leadership on customer value propositions, had deep understanding of prospect needs with respect to partnerships, and developed proposals and agreements to facilitate respective needs. He developed a list of over 700 national and regional prospects, drove over 100 prospects actively into the Affinity Solutions pipeline resulting in over 12 partner agreements.
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Co-FounderHealthy Rebates, Inc. Jan 2007 - Aug 2012Atlanta, GaHealthy Rebates, Inc. is a company dedicated to helping individuals understand Consumer Directed Health and save for their healthcare. The company first launched HSAeducator.com, an educational website, dedicated to informing consumers about the benefits of Health Savings Accounts and Consumer Directed Health in October 2007. It launched My HSA Rewards, a program that helps individuals save for their health care through the purchases they make everyday, in March 2009.Rob, concepted, designed and launched My HSA Rewards a nationwide loyalty program plus an educational website. He is a hands on leader who led or co-led all phases of program design, branding, partner development, advertising, and program implementation.
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General Manager - Global PartnersDelta Air Lines Jul 1988 - Jul 2006Atlanta, GaRob spent his career at Delta in marketing, and was most recently responsible for Delta's Global Partnership Marketing program. In that role he was responsible for strategic development and oversight of Delta SkyMiles partner programs for the purpose of driving mileage sales. He was accountable for partnership mileage sales and the marketing budget to support it. In the role he built new business development team to expand partner categories, added over 50 marketing partners to SkyMiles portfolio during his tenure, had extensive negotiation experience, launched and managed a multi-billion dollar co-branded credit card and marketing partnership, developed co-branded credit card acquisition, usage, and retention strategies and tactics.Earlier in Rob's career at Delta he was responsible for various advertising and sales promotion programs for Delta.
Rob Grady Skills
Rob Grady Education Details
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Advertising -
The Westminster Schools
Frequently Asked Questions about Rob Grady
What company does Rob Grady work for?
Rob Grady works for Durable Compliance, Llc
What is Rob Grady's role at the current company?
Rob Grady's current role is Business Development I Partner & Loyalty Marketing Strategy I Relationship Management I Marketing & Brand Consulting.
What is Rob Grady's email address?
Rob Grady's email address is rs****@****hoo.com
What is Rob Grady's direct phone number?
Rob Grady's direct phone number is +177056*****
What schools did Rob Grady attend?
Rob Grady attended The University Of Georgia, The Westminster Schools.
What are some of Rob Grady's interests?
Rob Grady has interest in Social Services.
What skills is Rob Grady known for?
Rob Grady has skills like Strategic Partnerships, Business Development, Marketing, Start Ups, Strategy, New Business Development, Marketing Strategy, Leadership, Management, Loyalty Marketing, Strategic Planning, Loyalty Programs.
Who are Rob Grady's colleagues?
Rob Grady's colleagues are Fred Bennett.
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