Rob Grady Email & Phone Number

Greater Atlanta Area

In his role at Durable Compliance, Rob is responsible for all marketing that enables DC deliver on its promise as the e-Learning company that solves the challenges of healthcare compliance. The usual suspects of activities and responsibilities include, branding, customer relationship management, web development, email marketing, advertising, social media, marketing integration and automation, trade shows, marketing collateral development, design etc.

Atanta, Ga

As an independent consultant, Rob has helped bring wireless communications partnerships to travel companies, consulted on co-branded credit card programs, led marketing efforts to expand loyalty programs globally, provided creative marketing solutions for energy clients, helped insurance companies broaden their affinity relationships, done in depth analysis of marketing partnership performance, developed retention strategies, helped companies build their brands and marketing strategies and more.He can provide strategic and tactical support in the areas of loyalty and partnership/affinity marketing, sales/business development, CRM, communications and brand to leading brands. Engagements have also included financial modeling, program measurement/evaluation, web content consulting, project management, email development including design and execution, copywriting for PR and marketing materials, and web content deployment.

Atlanta, Ga

Hired as part of a start-up affinity marketing division within Allstate, Rob was primarily responsible for developing relationships which enabled Allstate and its partners to achieve their respective business objectives. He focused on strategic partnerships in the retail, travel, small business and regional association verticals. In this role Rob created prospect lists and develops a robust pipeline of affinity partner prospects. With an extensive strategic partnership marketing background he provided thought leadership on customer value propositions, had deep understanding of prospect needs with respect to partnerships, and developed proposals and agreements to facilitate respective needs. He developed a list of over 700 national and regional prospects, drove over 100 prospects actively into the Affinity Solutions pipeline resulting in over 12 partner agreements.

Atlanta, Ga

Healthy Rebates, Inc. is a company dedicated to helping individuals understand Consumer Directed Health and save for their healthcare. The company first launched HSAeducator.com, an educational website, dedicated to informing consumers about the benefits of Health Savings Accounts and Consumer Directed Health in October 2007. It launched My HSA Rewards, a program that helps individuals save for their health care through the purchases they make everyday, in March 2009.Rob, concepted, designed and launched My HSA Rewards a nationwide loyalty program plus an educational website. He is a hands on leader who led or co-led all phases of program design, branding, partner development, advertising, and program implementation.

Atlanta, Ga

Rob spent his career at Delta in marketing, and was most recently responsible for Delta's Global Partnership Marketing program. In that role he was responsible for strategic development and oversight of Delta SkyMiles partner programs for the purpose of driving mileage sales. He was accountable for partnership mileage sales and the marketing budget to support it. In the role he built new business development team to expand partner categories, added over 50 marketing partners to SkyMiles portfolio during his tenure, had extensive negotiation experience, launched and managed a multi-billion dollar co-branded credit card and marketing partnership, developed co-branded credit card acquisition, usage, and retention strategies and tactics.Earlier in Rob's career at Delta he was responsible for various advertising and sales promotion programs for Delta.

Bachelor'S Degree, Advertising

Education record