• Developed website roadmap to deliver the KPIs of one of the top ranked REIT companies• Managed SEO program by increasing organic traffic, most recently by 80% year over year• Executed CRO program, starting from ideation, coordination, final analysis, and recommendations • Worked directly with IT and development team for day-to-day and long-term execution efforts• Analyzed website data and work closely with business intelligence team to identify and address opportunities for additional conversions• Worked closely with IT, BI, revenue management and operations teams• Managed the SEO vendor relationship, prioritizing business goals and strategy• Led and coordinated broader team through website platform transition and company acquisition • Supported the local search efforts for over 1,200 locations across the United States

As the Digital Marketing Manager, I manage the SEM, SEO, and paid media efforts used to generate traffic to our website. I have grown the digital media portfolio with channels that support the buyer's journey, increasing efficiency for lead generation and media spend. By adding the increase in channels for my company's B2B website the brand continues to gain awareness and our product increases market share. I propose, manage and execute against the digital budget, adapting to the needs of our product market team and efficiency of lead generation. In addition to day-to-day, I work closely with our retained agencies to deliver our results. I continue to analyze the digital metrics to compare with KPIs to determine where shifts in strategy were needed.

As the Senior Online Marketing Specialist, I was accountable for the SEM and SEO strategy for the company's B2B website, focused on demand generation. I worked closely with the demand generation team, stocking the sales pipeline with qualified leads that convert at an average of 8 days. I managed the budget for all paid media, agencies, and freelancers, negotiating contracts, and building cost efficiencies across the discipline.In addition to day-to-day, I managed and collaborated with retained agencies for effective management of digital campaigns. I analyzed the digital metrics to compare with KPIs to determine where shifts in strategy were needed. In coordination with the marketing operations team, we determine experiments and tests for the website to optimize a user's journey and optimize campaign ROI. In a year's time, I continued to see 2x growth of leads per month year over year.Highlights: In 2018, coordinated the effort to transition the divisional website to the corporate website without sacrificing the lead pipeline. By marketing through digital channels, I surpassed forecast goals and maintained double digit conversion rates, all by staying within annual budget.

Merged into DIY Digital Masters in 2018. RJS Simply Digital is not your typical digital services provider. Small businesses and growing businesses are my favorite clients. Realtors, contractors, consultants, and entrepreneurs are just a few businesses that will benefit from RJS Simply Digital. My goal is to make each piece of digital marketing easy for the business owner. ​RJS Simply Digital is based on collaboration, respect, and fun. www.rjssimplydigital.com

• Maximized category digital sales by collaborating with marketing partners to deliver clear promotional language, and strong landing pages for customer conversion.• Improved SEO ranking for national brands.• Increased sessions and conversion for product detail pages by reorganizing the taxonomy of products and providing attributes relevant to product and onsite searches.• Partnered with members of other departments to help solve process challenges. The alliance formed, and the process improvement doubled the amount of outputs in 6 months to strengthen business.• Grew sales and brand experience on QVC and increased digital sales by working closely with national brand executives to create and build strategic, effective promotional calendars.

• Championed an internal calendar system using the Agile methodology. The system revolutionized the promotional scheduling to create synergy across channels. • Received highest company award honor for involvement with the internal calendar system.• Established best practices for developing promotional calendars across channels that were implemented across 8 categories, delivering cohesive messaging and maximizing digital sales.• Participated and established communication for internal shareholders for A/B test and conclusions related tested pages. Test resulted in making efficient changes to the process.• Increased digital sales across categories by reviewing and analyzing metrics to determine successful KPIs.

• Developed position for reorganizational pilot program.• Drove consistent message through promotional campaigns by creating three category editorial and promotional calendars implemented across channels.• Implemented methodology, producing category calendars by reviewing key metrics, business intelligence and competitive analysis.• Increased digital content planning from two weeks to six months, providing a clear direction for team members across departments.

• Optimized QVC.com homepage for sessions, conversion and sales by programming promotional campaigns appropriate and complementary to QVC broadcast channel.

• Directed online community forums, product ratings and reviews for QVC.com.

• Directed online community forums, product ratings and reviews for QVC.com.• Generated weekly report with executive summary for QVC CEO and other internal shareholders, gaining insight from voice of the customer.• Created guidelines internally for top rated products, determining poor performing products that would be removed from sales based on reviews.

• Researched product brands, launches and trends for fashion, accessories, beauty and jewelry.• Designed and communicated monthly and quarterly trend reports relevant to QVC customer as reference for QVC merchandising teams.

• Oversaw cable affiliate accounts in mid-Atlantic region. • Managed and corresponded with cable affiliates while manager role was open during the time.• Maintained accurate records of subscribers for all of the headends in territory, providing insight on sales.

Provided backstage tours of QVC Studio Park and provided guest services in retail store.