Founder
Foundry Strategy Llc
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Rebecca Shallow, Ma, Mba Email & Phone Number
Founder
at
Foundry Strategy LLC
1 work email found
@vertexinc.com
2 phones found area 484 and 800
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Rebecca Shallow, Ma, Mba? Overview
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Quick answer
Rebecca Shallow, Ma, Mba is listed as Founder at Foundry Strategy LLC, based in Exton, Pennsylvania, United States. AeroLeads shows a work email signal at vertexinc.com, phone signal with area code 484, 800, and a matched LinkedIn profile for Rebecca Shallow, Ma, Mba.
Rebecca Shallow, Ma, Mba previously worked as SEO Channel Marketing Manager at Vanguard and Co-Founder at Diy Digital Masters. Rebecca Shallow, Ma, Mba holds Master Of Business Administration (M.B.A.), Business Administration And Management, General from West Chester University Of Pennsylvania.
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*@vertexinc.com
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Profile bio
About Rebecca Shallow, Ma, Mba
Over 20 years of professional experience in B2C and B2B website and digital marketing. Proven ability to deliver sales results through business strategy, analysis, and process improvements. Collaborative, innovative, and personable leader, providing guidance to grow individuals and teams to perform their best. Areas of expertise include:• SEO• Digital Marketing• Lead Generation• Sales & Marketing • Website Strategy • Digital Marketing• Lead Generation• Online Merchandising • Project Management• Content Marketing• Sales forecasting• Budget forecastingApplication Experience: Salesforce, Pardot, Microstrategy, Tableau, Google Analytics, Google Ads, Adobe Analytics, Adobe Target, Coremetrics, Conductor, Semrush, Crazy Egg, Azure Dev Ops, Asana, Please contact me at rebecca.shallow@gmail.com.
Listed skills include E Commerce, Retail, Marketing Strategy, Social Media, and 18 others.
Current workplace
Rebecca Shallow, Ma, Mba's current company
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17 roles · 27 years
Rebecca Shallow, Ma, Mba work experience
A career timeline built from the work history available for this profile.
Seo Channel Marketing Manager
Current
May 2022 - Present
Co-Founder
Current
Oct 2018 - Present
Website/Seo Manager
• Developed website roadmap to deliver the KPIs of one of the top ranked REIT companies• Managed SEO program by increasing organic traffic, most recently by 80% year over year• Executed CRO program, starting from ideation, coordination, final analysis, and recommendations • Worked directly with IT and development team for day-to-day and long-term execution efforts• Analyzed website data and work closely with business intelligence team to identify and address opportunities for additional conversions• Worked closely with IT, BI, revenue management and operations teams• Managed the SEO vendor relationship, prioritizing business goals and strategy• Led and coordinated broader team through website platform transition and company acquisition • Supported the local search efforts for over 1,200 locations across the United States
Feb 2020 - May 2022
Digital Marketing Manager
As the Digital Marketing Manager, I manage the SEM, SEO, and paid media efforts used to generate traffic to our website. I have grown the digital media portfolio with channels that support the buyer's journey, increasing efficiency for lead generation and media spend. By adding the increase in channels for my company's B2B website the brand continues to gain awareness and our product increases market share. I propose, manage and execute against the digital budget, adapting to the needs of our product market team and efficiency of lead generation. In addition to day-to-day, I work closely with our retained agencies to deliver our results. I continue to analyze the digital metrics to compare with KPIs to determine where shifts in strategy were needed.
Apr 2019 - Feb 2020
Sr. Online Digital Marketing Specialist
As the Senior Online Marketing Specialist, I was accountable for the SEM and SEO strategy for the company's B2B website, focused on demand generation. I worked closely with the demand generation team, stocking the sales pipeline with qualified leads that convert at an average of 8 days. I managed the budget for all paid media, agencies, and freelancers, negotiating contracts, and building cost efficiencies across the discipline.In addition to day-to-day, I managed and collaborated with retained agencies for effective management of digital campaigns. I analyzed the digital metrics to compare with KPIs to determine where shifts in strategy were needed. In coordination with the marketing operations team, we determine experiments and tests for the website to optimize a user's journey and optimize campaign ROI. In a year's time, I continued to see 2x growth of leads per month year over year.Highlights: In 2018, coordinated the effort to transition the divisional website to the corporate website without sacrificing the lead pipeline. By marketing through digital channels, I surpassed forecast goals and maintained double digit conversion rates, all by staying within annual budget.
Jan 2017 - Feb 2020
Owner
Rjs Simply Digital
Merged into DIY Digital Masters in 2018. RJS Simply Digital is not your typical digital services provider. Small businesses and growing businesses are my favorite clients. Realtors, contractors, consultants, and entrepreneurs are just a few businesses that will benefit from RJS Simply Digital. My goal is to make each piece of digital marketing easy for the business owner. RJS Simply Digital is based on collaboration, respect, and fun. www.rjssimplydigital.com
2016 - Oct 2018
Ecommerce Category Manager, Accessories
• Maximized category digital sales by collaborating with marketing partners to deliver clear promotional language, and strong landing pages for customer conversion.• Improved SEO ranking for national brands.• Increased sessions and conversion for product detail pages by reorganizing the taxonomy of products and providing attributes relevant to product and onsite searches.• Partnered with members of other departments to help solve process challenges. The alliance formed, and the process improvement doubled the amount of outputs in 6 months to strengthen business.• Grew sales and brand experience on QVC and increased digital sales by working closely with national brand executives to create and build strategic, effective promotional calendars.
2013 - Sep 2016
Manager, Off-Air Programming & Calendars
• Championed an internal calendar system using the Agile methodology. The system revolutionized the promotional scheduling to create synergy across channels. • Received highest company award honor for involvement with the internal calendar system.• Established best practices for developing promotional calendars across channels that were implemented across 8 categories, delivering cohesive messaging and maximizing digital sales.• Participated and established communication for internal shareholders for A/B test and conclusions related tested pages. Test resulted in making efficient changes to the process.• Increased digital sales across categories by reviewing and analyzing metrics to determine successful KPIs.
2011 - 2013
~2 yrs
Online Calendar Manager
• Developed position for reorganizational pilot program.• Drove consistent message through promotional campaigns by creating three category editorial and promotional calendars implemented across channels.• Implemented methodology, producing category calendars by reviewing key metrics, business intelligence and competitive analysis.• Increased digital content planning from two weeks to six months, providing a clear direction for team members across departments.
2010 - 2011
~1 yr
Manager, Homepage And Off-Air Calendar
• Optimized QVC.com homepage for sessions, conversion and sales by programming promotional campaigns appropriate and complementary to QVC broadcast channel.
2009 - 2010
~1 yr
Community Platform Manager
• Directed online community forums, product ratings and reviews for QVC.com.
2008 - 2009
~1 yr
Associate Manager, Internet Content And Community
• Directed online community forums, product ratings and reviews for QVC.com.• Generated weekly report with executive summary for QVC CEO and other internal shareholders, gaining insight from voice of the customer.• Created guidelines internally for top rated products, determining poor performing products that would be removed from sales based on reviews.
2007 - 2008
~1 yr
Information Specialist
• Researched product brands, launches and trends for fashion, accessories, beauty and jewelry.• Designed and communicated monthly and quarterly trend reports relevant to QVC customer as reference for QVC merchandising teams.
2004 - 2007
~3 yrs
Regional Coordinator
• Oversaw cable affiliate accounts in mid-Atlantic region. • Managed and corresponded with cable affiliates while manager role was open during the time.• Maintained accurate records of subscribers for all of the headends in territory, providing insight on sales.
2003 - 2004
~1 yr
Guest Services Coordinator
Provided backstage tours of QVC Studio Park and provided guest services in retail store.
2000 - 2003
~3 yrs
Executive Assistant
2002 - 2003
~1 yr
3 education records
Rebecca Shallow, Ma, Mba education
Master Of Business Administration (M.B.A.), Business Administration And Management, General
West Chester University Of Pennsylvania
Master Of Arts - Ma, Communication Studies And Leadership
West Chester University Of Pennsylvania
Ba, Public Relations
Penn State University
FAQ
Frequently asked questions about Rebecca Shallow, Ma, Mba
Quick answers generated from the profile data available on this page.
What company does Rebecca Shallow, Ma, Mba work for?
Rebecca Shallow, Ma, Mba works for Foundry Strategy LLC.
What is Rebecca Shallow, Ma, Mba's role at Foundry Strategy LLC?
Rebecca Shallow, Ma, Mba is listed as Founder at Foundry Strategy LLC.
What is Rebecca Shallow, Ma, Mba's email address?
AeroLeads has found 1 work email signal at @vertexinc.com for Rebecca Shallow, Ma, Mba at Foundry Strategy LLC.
What is Rebecca Shallow, Ma, Mba's phone number?
AeroLeads has found 2 phone signal(s) with area code 484, 800 for Rebecca Shallow, Ma, Mba at Foundry Strategy LLC.
Where is Rebecca Shallow, Ma, Mba based?
Rebecca Shallow, Ma, Mba is based in Exton, Pennsylvania, United States while working with Foundry Strategy LLC.
What companies has Rebecca Shallow, Ma, Mba worked for?
Rebecca Shallow, Ma, Mba has worked for Foundry Strategy Llc, Vanguard, Diy Digital Masters, Cubesmart, and Vertex Inc..
How can I contact Rebecca Shallow, Ma, Mba?
You can use AeroLeads to view verified contact signals for Rebecca Shallow, Ma, Mba at Foundry Strategy LLC, including work email, phone, and LinkedIn data when available.
What schools did Rebecca Shallow, Ma, Mba attend?
Rebecca Shallow, Ma, Mba holds Master Of Business Administration (M.B.A.), Business Administration And Management, General from West Chester University Of Pennsylvania.
What skills is Rebecca Shallow, Ma, Mba known for?
Rebecca Shallow, Ma, Mba is listed with skills including E Commerce, Retail, Marketing Strategy, Social Media, Management, Sales, Blogging, and Leadership.
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