Shane Orr Email & Phone Number

Rye, Ny, Us

New York, United States

Helping deliver high-touch products with custom technology for startups and enterprise clients.Imaginative solutions that satisfy the user, propel brands and show a return.

New York, New York, United States

• Provide 20 years of experience in the marketing and advertising industry to help clients solve some of their toughest business challenges around audience engagement while helping their brand navigate an ever-evolving advertising landscape• GLG is the world's insight network connecting decision makers with SME's so they can act with confidence that comes from true clarity and have what it takes to get ahead

Greater New York City Area

✪ My key highlights in this role included ✪➤ Strategic New Business Development: Drove new business pitches while collaborating with client procurement departments, establishing internal milestones, and offering strategic direction to align strategies and creative executions, ensuring effective client engagement and business growth.➤ Strengthening Client Relationships: Established and fostered the P&G relationship at 360i across various business groups by strategically engaging with P&G C-suite and leaders, demonstrating adept relationship-building skills and a deep understanding of client needs.➤ Negotiation and Contract Enhancement: Outlined and bargained the 2020 MINI contract, boosting the billing rate from a flat fee to the agency rate card, showcasing effective negotiation skills and the ability to secure favorable terms for the agency.

Greater New York City Area

✅ My day-to-day responsibilities:In my leadership capacity, I directed a team of seven account directors, strategically optimizing account coverage across a diverse client portfolio spanning Consumer Electronics, Automotive, Healthcare, and Retail Banking sectors. Through meticulous management, we achieved enhanced profit margins and strengthened client relationships, ensuring both retention and revenue growth, even amidst changes in executive leadership at the agency. While collaborating closely with the New Business team, I provided account leadership during presentations, pitches, and the onboarding of new clients, facilitating seamless transitions and fostering a culture of excellence in client service delivery. By leveraging strategic insights and fostering collaborative teamwork, we consistently delivered exceptional results and positioned the agency for sustained success in a competitive market landscape.✪ My key successes during this role were ✪➤ Expansion of Sony Partnership: Enhanced the Sony partnership from one business unit to multiple units by actively showcasing capabilities during quarterly business reviews, demonstrating strategic relationship-building and business development skills.➤ Profit Acceleration and Employee Retention: Accelerated profits by 15% with minimal employee turnover by leading and managing a team of cross-functional staff, highlighting effective leadership and team management abilities.➤ Revenue Tracking Framework Design: Designed a revenue tracking framework that improved financial forecasting and reduced monthly variances, showcasing analytical prowess and a proactive approach to financial management.

Greater New York City Area

✅ My day-to-day responsibilities:As the driving force behind the DXC pitch, I led the initiative to craft and successfully secure a global brand campaign rollout within an ambitious four-month timeframe. Additionally, I played a key role in shaping Vertiv's go-to-market strategy and communication framework, exceeding client expectations for the brand launch and setting the stage for future marketing endeavors. Through the establishment of a robust framework, I provided the foundation for surpassing growth targets and achieving financial objectives, demonstrating strategic foresight and effective leadership in driving business success.✪ My major contributions included ✪➤ Strategic Growth and Partnership with DXC: Achieved a remarkable 42% growth in engagement and billings, solidifying the position as DXC's preferred partner by enhancing collaboration to encompass corporate and regional marketing, demonstrating strategic vision and effective relationship management skills.➤ Enhanced Cross-Departmental Communication and Organic Growth with Vertiv: Fostered improved cross-departmental communication and achieved over 50% organic growth by collaborating with Vertiv's marketing team to streamline engagement and billing processes, showcasing effective collaboration and partnership-building capabilities.➤ Cost Reduction and Exceeding Financial Targets: Reduced costs by 10% and exceeded financial targets in 2017 by developing and implementing standardized processes and disciplines across accounts, highlighting strong financial acumen and efficiency-driven strategies.

Greater New York City Area

✪ The following were my key contributions ✪➤ Leadership in Digital Services Integration: Spearheaded the MyBMW and BMW One projects, merging BMW's digital services, showcasing strategic leadership and innovative thinking in digital transformation initiatives.➤ Collaboration and Stakeholder Management: Oversaw collaboration with various client stakeholders and vendors in diverse locations, demonstrating strong interpersonal skills and effective project management abilities.➤ Revenue Generation through Partnership Enhancement: Enhanced partnerships and generated $400K in incremental revenue by uncovering untapped opportunities in After-Market Sales and Performance Driving divisions, highlighting business acumen and the ability to identify and capitalize on revenue-generating opportunities.

Greater New York City Area

✅ My day-to-day responsibilities:As the manager, I orchestrated day-to-day operations and communication for global integrated campaigns spanning TV, print, OOH, retail, digital, and social channels. I collaborated closely with the accounting department, project leads, and senior leadership to adapt fiscal objectives in response to delays and over-budget challenges encountered during a website project. Additionally, I took the lead in client discussions regarding digital advertising, ensuring seamless brand cohesion with sister agencies across our integrated account. Through effective coordination and strategic decision-making, I contributed to the successful execution of campaigns, fostering alignment with financial goals and maintaining brand consistency across diverse channels and platforms.✪ Some of my key accomplishments associated with this job role include ✪➤ Driving Innovation in Advertising: Motivated HP Printer clients to explore innovative advertising approaches, resulting in the creation of the award-winning "Inkable" app on Android and iOS, showcasing creativity and leadership in driving digital transformation.➤ Strategic Project Management and Vendor Oversight: Formulated flexible project plans, budgets, and SOWs to accommodate evolving client requirements, overseeing vendors for digital endeavors such as app development and interactive retail experiences, demonstrating adept project management skills and adaptability.➤ Global Campaign Orchestration: Orchestrated the global launch of various HP integrated ad campaigns for consumer PCs in 2013, highlighting strategic planning and execution capabilities in driving successful global marketing initiatives.

Austin, Texas

• Client highlights include Samsung consumer brands (Home entertainment, consumer electronics)• provided agency leadership for digital centric brand campaigns that included social, web, print, rich media, flash banners, pre-roll and in store displays

Nyc

• Client highlights include: Lincoln Financial Media, Activision Blizzard, IGN, BestBuy and others• Broke new ground in online live streaming events; highlights include producing Blizzard Activision’s Blizzcon, live stream eSports video game tournaments, various eSports and video game segments for IGN, and producing live streams of video game launches for BestBuy• Pioneered an HD multi-channel platform for Blizzard Activision’s 2010 Blizzcon that reached 4.5 million viewers via an online portal and iPhone app that was concurrently broadcast on DirectTV

Greater New York City Area

• Client highlights include: Common Good, i.d.entity, RDF Media• Provide strategic thought leadership on digital experiences and audience engagement

Los Angeles

• Client highlights include: Boras Marketing, Sprite, 2K Sports, MLB.com, Gamespot, AOL, MTV, MTV Overdrive, VOOM Networks, BET• Created innovative marketing opportunities developing and producing the first ever celebrity video game tournaments bringing hype and legitimacy to the burgeoning eSports scene. Partnered with Snoop Dogg to create the Hip Hop Gaming League (HHGL) and additional genre and celebrity “Leagues” centered around Baseball, NASCAR, and Action Sports• Fostered and cultivated relationships with high level celebrity talent including, but not limited to, Snoop Dogg and Johnny Damon, to promote Sprite, 2K Sports, EA, General Motors, MLB.com, Gamespot, AOL, and Daytona 500. The celebrity eSports tournaments provided a unique marketing opportunity to effectively reach target market audience online via owned live stream channels and on our media partners on air broadcasts and live streaming events this included MTV, MTV2, MTV Overdrive, VOOM Networks, HD Network, TNT, and BET

Los Angeles

worked with EA, Activision, Blizzard, 2K

Greater Los Angeles Area

• Battlefield 2, Madden, Sims

Beverly Hills

• The Mailroom and beyond

Bachelor Of Science - Bs, Rtf - Radio Television And Film

Master Of Business Administration - Mba, Business Administration And Management, General