Rob Shearer Email & Phone Number

Dallas, Tx, Us

Amplifying the impact of mission driven organizations with strategy, communications, marketing and policy support.

Dallas, Texas, Us

Built communications team and led external communications, internal communications, media relations, board communication, and social media strategy. Developed social media and content strategy positioning United Way as thought leader in space resulting in a 300% increase in engagement with key target audiences. Developed strategic communications plan utilizing online and offline channels to reach grass tops and grassroots audiences in measurable ways. Placed more than $2 million in earned media value, including multiple front page stories in the daily newspaper of record. Senior leadership team representative on the United Way racial equity council, helping to drive systemic change internally and externally in alignment with a multi-year measurable strategy.

Dallas, Tx, Us

Developed multi-modal, coalition communications strategy in support of statewide advocacy effort which resulted in an historic investment of $6 billion dollars into public education. Aligned communication across 20 independent organizations statewide; drafted and placed 15 ghost written OpEds; created a 9 episode podcast series yielding 7492 listens; and led grassroots network building of more than 4121 advocates who sent 7935 messages to 158 legislature members. Led campaign to successfully pass a $3.6 billion bond for Dallas ISD, the largest school bond in the history of the State of Texas. Managed $400,000 campaign budget and spearheaded messaging, creative, and tactical execution that gained more than 10 million impressions across mail, digital, TV and outdoor channels. Marshaled successful campaign to pass a $750 million bond for Richardson ISD, the largest in the history of the school district.Created award winning podcast series that documented the history of public schools in Dallas. Spearheaded brand development and launch of multiple coalitions, coordinating input from diverse sets of stakeholders, including Dallas Thrives, Texas Impact Network, InvestEDTX, Best In Class, and Dallas County Promise.Grew communications team from 2 to 7 people and manage a seven figure budget; responsible for setting communications strategy and leading messaging, design, and execution that creates measurable impact with key audiences including Texas State Legislature, ISD superintendents, city leaders and the press.

Dallas, Tx, Us

The Commit Partnership helps drive student achievement in Dallas County from cradle to career by leveraging data, community expertise and collaboration to measure what matters, identify effective practices and spread what works.

Dallas, Texas, Us

Leading the account service team at D Custom, directing agency efforts toward strategically aligning our client's needs with smart marketing solutions.

Dallas, Texas, Us

D Custom is a leading content marketing agency that takes storytelling to a new level. We provide a unique level of marketing insight and brand journalism that is uncommon in today’s crowded social media and digital world. My work is focused on leading account management and strategy for key clients including Hewlett Packard Enterprise.

Dallas, Tx, Us

Kickstand is a Cause Strategy Agency, elevating brands with the power of purpose. We help organizations discover what they stand for and then develop sustainable strategies for strengthening brand loyalty and increasing differentiation resulting in real and meaningful social good. As the Chief Optimist, I lead our Business Development efforts at Kickstand and participate intimately in the strategy portion of the client engagements.Learn more about Kickstand at heykickstand.com

San Antonio, Texas, Us

Toolbox Studios, Inc. is an award-winning branded content marketing firm for companies seeking marketing discipline. We apply strategic insight, creative talent and disciplined execution to align our clients’ marketing efforts with their business objectives. We build brands by crafting content to engage, inspire and educate their audiences.I head up the business development efforts for the company as well as leading clients through the strategy portion of our engagements.