Rob Shearer

Rob Shearer Email and Phone Number

Smarter communications for organizations making an impact. @ The Shearer Group
About Rob Shearer

I am a dynamic leader who creates measurable impact through the development of engaging and inspiring communications that drives action to advance equity. I have more than 25-years of experience as an organizational leader and communications professional with deep expertise developing dynamic communications strategies that strategically align to organization priorities. I have a proven track record managing teams and complex projects across both digital and traditional platforms, including significant success using digital engagement to drive behavior and narrative change.

Rob Shearer's Current Company Details
The Shearer Group

The Shearer Group

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Smarter communications for organizations making an impact.
Rob Shearer Work Experience Details
  • The Shearer Group
    Chief Executive Officer
    The Shearer Group Jan 2024 - Present
    Dallas, Tx, Us
    Amplifying the impact of mission driven organizations with strategy, communications, marketing and policy support.
  • United Way Of Metropolitan Dallas
    Chief Communications Officer
    United Way Of Metropolitan Dallas Apr 2022 - Jan 2024
    Dallas, Texas, Us
    Built communications team and led external communications, internal communications, media relations, board communication, and social media strategy. Developed social media and content strategy positioning United Way as thought leader in space resulting in a 300% increase in engagement with key target audiences. Developed strategic communications plan utilizing online and offline channels to reach grass tops and grassroots audiences in measurable ways. Placed more than $2 million in earned media value, including multiple front page stories in the daily newspaper of record. Senior leadership team representative on the United Way racial equity council, helping to drive systemic change internally and externally in alignment with a multi-year measurable strategy.
  • The Commit Partnership
    Senior Director Of Communications
    The Commit Partnership Oct 2019 - Apr 2022
    Dallas, Tx, Us
    Developed multi-modal, coalition communications strategy in support of statewide advocacy effort which resulted in an historic investment of $6 billion dollars into public education. Aligned communication across 20 independent organizations statewide; drafted and placed 15 ghost written OpEds; created a 9 episode podcast series yielding 7492 listens; and led grassroots network building of more than 4121 advocates who sent 7935 messages to 158 legislature members. Led campaign to successfully pass a $3.6 billion bond for Dallas ISD, the largest school bond in the history of the State of Texas. Managed $400,000 campaign budget and spearheaded messaging, creative, and tactical execution that gained more than 10 million impressions across mail, digital, TV and outdoor channels. Marshaled successful campaign to pass a $750 million bond for Richardson ISD, the largest in the history of the school district.Created award winning podcast series that documented the history of public schools in Dallas. Spearheaded brand development and launch of multiple coalitions, coordinating input from diverse sets of stakeholders, including Dallas Thrives, Texas Impact Network, InvestEDTX, Best In Class, and Dallas County Promise.Grew communications team from 2 to 7 people and manage a seven figure budget; responsible for setting communications strategy and leading messaging, design, and execution that creates measurable impact with key audiences including Texas State Legislature, ISD superintendents, city leaders and the press.
  • The Commit Partnership
    Director Of Communications And Marketing
    The Commit Partnership Oct 2016 - Oct 2019
    Dallas, Tx, Us
    The Commit Partnership helps drive student achievement in Dallas County from cradle to career by leveraging data, community expertise and collaboration to measure what matters, identify effective practices and spread what works.
  • D Custom
    Senior Director Client Services
    D Custom May 2016 - Oct 2016
    Dallas, Texas, Us
    Leading the account service team at D Custom, directing agency efforts toward strategically aligning our client's needs with smart marketing solutions.
  • D Custom
    Account Director
    D Custom Jan 2016 - May 2016
    Dallas, Texas, Us
    D Custom is a leading content marketing agency that takes storytelling to a new level. We provide a unique level of marketing insight and brand journalism that is uncommon in today’s crowded social media and digital world. My work is focused on leading account management and strategy for key clients including Hewlett Packard Enterprise.
  • Kickstand - Cause Strategy
    Chief Optimist
    Kickstand - Cause Strategy Sep 2014 - Dec 2015
    Dallas, Tx, Us
    Kickstand is a Cause Strategy Agency, elevating brands with the power of purpose. We help organizations discover what they stand for and then develop sustainable strategies for strengthening brand loyalty and increasing differentiation resulting in real and meaningful social good. As the Chief Optimist, I lead our Business Development efforts at Kickstand and participate intimately in the strategy portion of the client engagements.Learn more about Kickstand at heykickstand.com
  • Toolbox Studios, Inc.
    Director, Business Development
    Toolbox Studios, Inc. Jan 2012 - Sep 2014
    San Antonio, Texas, Us
    Toolbox Studios, Inc. is an award-winning branded content marketing firm for companies seeking marketing discipline. We apply strategic insight, creative talent and disciplined execution to align our clients’ marketing efforts with their business objectives. We build brands by crafting content to engage, inspire and educate their audiences.I head up the business development efforts for the company as well as leading clients through the strategy portion of our engagements.

Rob Shearer Skills

Marketing Advertising Marketing Strategy Direct Marketing Social Media Strategy Direct Mail Management New Business Development Business Development Crm Sales Integrated Marketing Digital Marketing Social Networking Media Planning Web Development Seo Sem B2b Customer Relationship Management Search Engine Optimization

Rob Shearer Education Details

  • Villanova University
    Villanova University
    Communications

Frequently Asked Questions about Rob Shearer

What company does Rob Shearer work for?

Rob Shearer works for The Shearer Group

What is Rob Shearer's role at the current company?

Rob Shearer's current role is Smarter communications for organizations making an impact..

What is Rob Shearer's email address?

Rob Shearer's email address is ro****@****hip.org

What is Rob Shearer's direct phone number?

Rob Shearer's direct phone number is +121488*****

What schools did Rob Shearer attend?

Rob Shearer attended Villanova University.

What are some of Rob Shearer's interests?

Rob Shearer has interest in Economic Empowerment, Civil Rights And Social Action, Politics, Education, Poverty Alleviation, Human Rights.

What skills is Rob Shearer known for?

Rob Shearer has skills like Marketing, Advertising, Marketing Strategy, Direct Marketing, Social Media, Strategy, Direct Mail, Management, New Business Development, Business Development, Crm, Sales.

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