Robert S. Henson

Robert S. Henson Email and Phone Number

Data Analyst & Digital Marketing Manager | Strategy | Business Analytics | Machine Learning | Team Management @
Robert S. Henson's Location
Greater Houston, United States
Robert S. Henson's Contact Details

Robert S. Henson work email

Robert S. Henson personal email

n/a
About Robert S. Henson

As data scientist, I develop statistical models using AI and machine learning techniques. These models provide the tools for predictive analytics work like preparing market forecasts and optimizing performance of algorithmic trading strategies.When applied to sales and marketing, these models help maximize marketing effectiveness and optimize return on investment (ROI). I recommend plans to help prepare future guidance. In addition, these analytics offer insights into customer preferences and trends.As marketing program director, I led high-performance teams as large as 75 in program initiatives focused on maximizing operational efficiency and profitability. For example, one IT solutions program exceeded $1.2B in revenue and more than 100% market growth.SPECIALTIES:Marketing Strategy and PlanningMarketing CommunicationsSales and MarketingProject ManagementComputational Finance & EconometricsMachine Learning & Data ScienceBusiness AnalyticsPortfolio AnalysisProgram OptimizationTeam ManagementInterpersonal CommunicationsWriting / EditingTECHNOLOGIES:MATLABMS Office Suite (Excel, Word, PowerPoint, Outlook)SkypeSlackIMChat

Robert S. Henson's Current Company Details
BusinessAnalytics

Businessanalytics

Data Analyst & Digital Marketing Manager | Strategy | Business Analytics | Machine Learning | Team Management
Robert S. Henson Work Experience Details
  • Businessanalytics
    Executive Advisor
    Businessanalytics 2013 - Present
    Montgomery, Texas
    - Developed multiple strategies using econometric models and machine learning techniques- Deployed predictive analytics tools to build market forecasts to 95% reliability- Researched and implemented machine learning models that demonstrated optimal performance in algorithmic trading strategies for returns CAGR of more than 15%
  • Edward Jones
    Financial Advisor
    Edward Jones 2011 - 2013
    Montgomery, Texas
    - Increased volume more than 500% of production goals through professional networking- Implemented financial planning recommendations with investment returns of more than 20%- Managed client needs and portfolio reviews to monitor needed changes and economic developments to achieve improved portfolio returns
  • Ibm
    Marketing Program Director
    Ibm 2006 - 2010
    - Led IBM Systems global General Business marketing and communications programs generating more than $1.2B in revenue and 7% growth in the Mid-market segment- Directed and mentored world-wide, cross-matrix team composed of more than 75 members in day-to-day planning and execution- Executed marketing strategy and initiatives to gain market share; grew sector revenue at 150% of market growth rate
  • Ibm
    Manager, Marketing
    Ibm 2000 - 2006
    -Managed industry and solutions co-marketing and led a team of 15 in marketing strategy execution that grew revenue 20% and gained market share for IBM and solutions partners-Directed co-marketing for a key IBM strategic alliance partner exceeding $320M global revenue objective and achieved market leadership by spearheading strategic marketing initiatives and activities- Developed model for cross-organizational alliance value proposition, messaging, and initiatives that exceeded… Show more -Managed industry and solutions co-marketing and led a team of 15 in marketing strategy execution that grew revenue 20% and gained market share for IBM and solutions partners-Directed co-marketing for a key IBM strategic alliance partner exceeding $320M global revenue objective and achieved market leadership by spearheading strategic marketing initiatives and activities- Developed model for cross-organizational alliance value proposition, messaging, and initiatives that exceeded marketing revenue targets by 176% in 2001 and 207% in 2002 Show less

Robert S. Henson Skills

Strategy Product Marketing Business Development Go To Market Strategy Cross Functional Team Leadership Demand Generation Marketing Management Marketing Strategy Management Marketing Business Alliances Multi Channel Marketing Sales Enablement Partner Management Market Analysis Thought Leadership Marketing Communications Segmentation Strategic Alliances Channel B2b Marketing Project Planning Research Social Media Marketing Wealth Management Time Management Communication Competitive Strategies Analyst Relations Marketing Automation Retirement Planning Financial Analysis Problem Solving Alliance Marketing Marketing Materials Marketing Roi Partner Marketing Industry Marketing Competitive Strategy Channel Support Value Proposition Development Social Media Microsoft Office Customer Service Public Speaking Partner Programs Isv Article Marketing

Robert S. Henson Education Details

Frequently Asked Questions about Robert S. Henson

What company does Robert S. Henson work for?

Robert S. Henson works for Businessanalytics

What is Robert S. Henson's role at the current company?

Robert S. Henson's current role is Data Analyst & Digital Marketing Manager | Strategy | Business Analytics | Machine Learning | Team Management.

What is Robert S. Henson's email address?

Robert S. Henson's email address is rp****@****ibm.com

What is Robert S. Henson's direct phone number?

Robert S. Henson's direct phone number is +193682*****

What schools did Robert S. Henson attend?

Robert S. Henson attended Texas A&m University, Stanford University, University Of Pennsylvania - The Wharton School, University Of North Carolina At Chapel Hill, The University Of Texas At Austin.

What are some of Robert S. Henson's interests?

Robert S. Henson has interest in Business Planning, Children, Portfolio Optimization, Economic Empowerment, Business Forecasting, Business Analysis, Politics, Marketing Analytics, Science And Technology, Probability Analysis.

What skills is Robert S. Henson known for?

Robert S. Henson has skills like Strategy, Product Marketing, Business Development, Go To Market Strategy, Cross Functional Team Leadership, Demand Generation, Marketing Management, Marketing Strategy, Management, Marketing, Business Alliances, Multi Channel Marketing.

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