I've spent most of my career in a sales role and always believed that my job was to solve customers' problems. I expanded into a marketing role because I could build deeper, more meaningful relationships with my customers that make a positive impact to their bottom line.“Richard has built from scratch an audience for our new cybersecurity service offering. His ability to make contacts on social media and introduce our key messages into the most promising online groups has been invaluable. Richard brings the skills, patience, and persistence needed to help bring new products to market." —Steve Harari, CEO at R&B Communications (2017)The challenge is that most businesses find they don't know which tools or processes to use or how to effectively utilize them. My goals are to ensure sales and marketing alignment by generating demand for your business via meaningful, time-tested expertise and fresh ideas that are shared by word-of-mouth and enhanced by influencer outreach, organic SEO and earned media that will drive anticipated results.Here's how I help you:• Strategic sessions with dedicated solutions designed to amplify your value proposition in the marketplace in order to attract and engage in the right relationships, even when they’re not looking for you.• Research and identify social mediums through which your target market can be reached and engaged.• Turn your competitors into potential collaborators.• Attract and retain more and better-qualified prospects to your events, website and call-to-action initiatives.• Establish a how and when follow-up plan that maps out how our work interacts with others.• Add value by helping to accelerate the process, minimizing false starts, helping you anticipate roadblocks or problems, enabling you to make better decisions.• Build a connected sales/marketing strategy that leverages your digital assets and brings to life your innovative and compelling value proposition.• Getting the right content to the right people at the right time—and inspiring action along the way.