Ryan Johnson

Ryan Johnson Email and Phone Number

10+ years Building SEO Strategy for Top Brands @ Critical Mass
Ryan Johnson's Location
Greater Chicago Area, United States, United States
Ryan Johnson's Contact Details

Ryan Johnson personal email

n/a

Ryan Johnson phone numbers

About Ryan Johnson

Hi, I'm Ryan. I'm an SEO director who leans into content and digital strategy. For more than a decade, I've provided digital and traditional marketing and SEO advice to B2B and B2C clients across the spectrum, from small non-profits to Fortune 500 brands.• Over a decade of experience in SEO. In-depth knowledge of digital marketing strategy, lead generation, content marketing, online marketing initiatives, email marketing campaigns, organic traffic SEO, PPC (pay-per-click), Analytics, backlink generation, landing page optimization, CRO copywriting and social media marketing• B2B, B2C, CPG, nonprofit, financial, travel• Over a decade of experience in SEM organizational management, helping create organizations of experts.• Direct management experience, client-facing and client-management experience, c-suite coaching• Excellent at pinpointing untapped revenue streams and turning them into revenue sources via online marketing effortsSkills: Strategy, conversions, CRO, analytics and reporting, client management, writing, coding, link building strategies, social media strategy, SEO, SEM, paid search strategy, paid social strategy

Ryan Johnson's Current Company Details
Critical Mass

Critical Mass

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10+ years Building SEO Strategy for Top Brands
Ryan Johnson Work Experience Details
  • Critical Mass
    Director Of Search
    Critical Mass Nov 2024 - Present
    Calgary, Alberta, Ca
  • Critical Mass
    Associate Director Of Search
    Critical Mass Aug 2022 - Nov 2024
    Calgary, Alberta, Ca
    • As the second-highest SEO leader in an international agency, engineered winning SEO and content strategies for major consumer-facing websites like the US Army, AT&T, and BMW, driving triple-digit percentage increases in search traffic and conversions year-over-year.• Drove millions in new and escalating SEO revenue annually, spearheading business development projects with precision and expertise as the primary SEO lead.• Ignited team efficiency by implementing revised SEO procedures, boosting account investment by 40%, and empowering junior analysts through strategic mentoring, resulting in a staggering 25% promotion rate within just 12 months.• Commanded large, cross-functional teams (content, web development, search, paid search) across multiple high-stakes projects, consistently delivering each on time with precision and excellence.• Promoted from Search Lead in 2022
  • Critical Mass
    Seo Lead
    Critical Mass Mar 2019 - Aug 2022
    Calgary, Alberta, Ca
    • Managed international SEO teams.• Oversaw group work resulting in 100% increase in automotive client SEO investment in first year.• Primary strategist for multiple clients including tech, automotive, government, financial and B2B.• Promoted to Associate Director.
  • Digital Authority Partners
    Seo And Accessibility Manager
    Digital Authority Partners Dec 2016 - Jan 2020
    Chicago, Illinois, Us
  • Reprise Digital
    Associate Director Seo
    Reprise Digital Jun 2018 - Feb 2019
    New York, Ny, Us
    • Led all Chicago SEO operations for an international digital agency, overseeing and maximizing more than $5 million in annual business with strategic expertise and dynamic leadership.• Engineered millions in new business development and revenue growth for top-tier clients such as ALDI, Stericycle, Shred-it, and Community Coffee, driving exponential success and market impact. Primary strategist, account manager and business developer for international clients.•Managed, mentored and developed young search professionals. Trained client staff on search and content principles to help create organizations of experts.• Developed successful content campaign strategies and consulting for clients and trained client staff to enact strategy.
  • Ricoh Usa, Inc.
    Seo Program Manager
    Ricoh Usa, Inc. Nov 2016 - Apr 2018
    Exton, Pa, Us
    • Designed and implemented enterprise SEO strategy, which includes content strategy, technical development, linking strategy, content distribution, international SEO site development and site consolidation.• Built brand's SEO strategy and department from the ground up. This includes establishing keywords, competitive analysis, developing KPIs, technical improvements, personnel training (writers, developers, content strategists, business development, social media, PR teams) and a new content strategy.• In first year of strategy, brand saw 271% increase in organic traffic to product pages and 65% average increase in organic conversions.
  • Digitaslbi_Us
    Seo Manager
    Digitaslbi_Us Nov 2015 - Sep 2016
    Boston, Massachusetts, Us
    • Produced new business pitches that netted more than $2 million in new work annually.• Delivered measurable, successful SEO and content strategy for multiple fortune 500 clients.• B2B clients included Emerson and Accenture; B2C clients included MillerCoors, Sprint and Transunion.• Increased existing SEO scope by 40% in 2016 by demonstrating success to clients.• 2016 speaker at South by Southwest Interactive conference conducting an SEO workshop.
  • Imagination
    Director Of Content Optimization, Seo Manager
    Imagination Aug 2013 - Nov 2015
    Chicago, Il, Us
    • Helped company transition into digital world by creating new digital standards and practices for content creation.• Created and implemented successful SEO strategies for Fortune 500 clients including Wells Fargo, General Mills and Lowe's.• Established company's first-ever SEO guidelines for new websites. This led to the company's own website rising from unranked to #1 in Google search results for "content marketing agency" within five months. • Contributed to and attended new client pitches that brought in more than $4 million in new business over two years.
  • Depaul University
    Web Content Administrator
    Depaul University Jun 2010 - Jun 2013
    Chicago, Il, Us
    • Designed and implemented strategy that achieved more than 700% boost in visitors to Newsline website and 80% boost in visitors to president’s website.• Won 2012 Publicity Club of Chicago Golden Trumpet Award for web strategy.• Developed social media strategy that helped exponentially raise social media fans and traffic to websites from Facebook.• Served on group that planned DePaul’s student smartphone app. Created and executed marketing program for app that resulted in more than half of students downloading app in first week of release.• Led development teams on websites for multiple departments. Led teams through UX process including user stories, user profiles, site taxonomy and wireframing.• Wrote and distributed press releases that were picked up by local and national outlets, including Forbes and the Chicago Sun-Times. • Created content and copy for DePaul’s news sites, President’s site and other sites university-wide (SharePoint/HTML/CSS). Distributed content to media.• Introduced email marketing to department, resulting in major increase in web traffic (Delivra, Constant Contact, HTML).• Elected Communications Chair of DePaul’s Staff Council in 2011 and 2012.
  • Midtown Athletic Clubs
    Marketing Communications Manager
    Midtown Athletic Clubs Sep 2006 - Jun 2010
    Chicago, Illinois, Us
    • Launched five different quarterly editions of member magazine: o Created all magazine content o Ensured adherence to production schedules o Implemented cost saving and ad revenue-increasing measures• Coordinated with in-house and external designers, creating dynamic product while staying “on brand”• Primary writer for all company communications including: feature articles, advertising pieces, direct mail pieces, menus, video script, web copy (including some SEO work) and communications materials.• Worked on in-house marketing team to create innovative advertising while protecting Midtown’s brand• Led video development team, creating instructional and promotional videos for internal use and internet.• Pioneered company’s social media outreach and email marketing.
  • Litetronics International
    Public Relations Manager
    Litetronics International Nov 2005 - Nov 2006
    Bedford Park, Illinois, Us
    • Developed concepts for product promotion and launch as part of Marketing team for international lamp manufacturer and distributor. • Promoted to Public Relations Manager. Learned to craft press releases and feature articles and to secure publication of said materials.• Conceived ideas for print, tradeshows, promotions and the web. Wrote copy for all catalogs, print advertising and the company website.• Responsible for writing and distributing all public relations materials including articles, press releases, informational sheets and newsletters.

Ryan Johnson Skills

Seo Social Media Email Marketing Social Media Marketing Content Strategy Digital Marketing Advertising Blogging Search Engine Optimization Web Analytics Web Content Writing Public Relations Online Marketing Digital Strategy Content Marketing Direct Mail Search Engine Marketing Brand Development Content Development B2b Marketing Wordpress Seo Copywriting Editing Google Analytics Conversion Optimization Css Marketing Adobe Creative Suite Management Web Content Management Feature Articles Html Web Strategy Website Promotion Marketing Copy Html5 Google Adwords Link Building Website Copy Newsletter Writing Copywriting Javascript Ux Web Marketing Strategy Link Analysis Public Relations Skills Press Releases Facebook Newsletters Marketing Communications Html 5 Social Networking Photoshop Indesign Graphic Design Dreamweaver Concept Development Youtube Copy Editing Promotional Writing Twitter Paid Search Strategy B2c Marketing

Ryan Johnson Education Details

  • Depaul University
    Depaul University
    Advertising And Public Relations
  • Illinois State University
    Illinois State University
    Education

Frequently Asked Questions about Ryan Johnson

What company does Ryan Johnson work for?

Ryan Johnson works for Critical Mass

What is Ryan Johnson's role at the current company?

Ryan Johnson's current role is 10+ years Building SEO Strategy for Top Brands.

What is Ryan Johnson's email address?

Ryan Johnson's email address is ry****@****ass.com

What is Ryan Johnson's direct phone number?

Ryan Johnson's direct phone number is (866) 230*****

What schools did Ryan Johnson attend?

Ryan Johnson attended Depaul University, Illinois State University.

What skills is Ryan Johnson known for?

Ryan Johnson has skills like Seo, Social Media, Email Marketing, Social Media Marketing, Content Strategy, Digital Marketing, Advertising, Blogging, Search Engine Optimization, Web Analytics, Web Content, Writing.

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