Director Of Search
Current
Nov 2024 - Present
AeroLeads people directory · profile
Ryan Johnson Email & Phone Number
10+ years Building SEO Strategy for Top Brands
at
Critical Mass
1 work email found
@criticalmass.com
2 phones found area 866 and 888
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
10+ years Building SEO Strategy for Top Brands
Location
Greater Chicago Area, United States
Who is Ryan Johnson? Overview
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Quick answer
Ryan Johnson is listed as 10+ years Building SEO Strategy for Top Brands at Critical Mass, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at criticalmass.com, phone signal with area code 866, 888, and a matched LinkedIn profile for Ryan Johnson.
Ryan Johnson previously worked as Director of Search at Critical Mass and Associate Director of Search at Critical Mass. Ryan Johnson holds M.A., Advertising And Public Relations from Depaul University.
Company email context
Email format at Critical Mass
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*@criticalmass.com
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Profile bio
About Ryan Johnson
Hi, I'm Ryan. I'm an SEO director who leans into content and digital strategy. For more than a decade, I've provided digital and traditional marketing and SEO advice to B2B and B2C clients across the spectrum, from small non-profits to Fortune 500 brands.• Over a decade of experience in SEO. In-depth knowledge of digital marketing strategy, lead generation, content marketing, online marketing initiatives, email marketing campaigns, organic traffic SEO, PPC (pay-per-click), Analytics, backlink generation, landing page optimization, CRO copywriting and social media marketing• B2B, B2C, CPG, nonprofit, financial, travel• Over a decade of experience in SEM organizational management, helping create organizations of experts.• Direct management experience, client-facing and client-management experience, c-suite coaching• Excellent at pinpointing untapped revenue streams and turning them into revenue sources via online marketing effortsSkills: Strategy, conversions, CRO, analytics and reporting, client management, writing, coding, link building strategies, social media strategy, SEO, SEM, paid search strategy, paid social strategy
Listed skills include Seo, Social Media, Email Marketing, Social Media Marketing, and 60 others.
Current workplace
Ryan Johnson's current company
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11 roles
Ryan Johnson work experience
A career timeline built from the work history available for this profile.
Associate Director Of Search
• As the second-highest SEO leader in an international agency, engineered winning SEO and content strategies for major consumer-facing websites like the US Army, AT&T, and BMW, driving triple-digit percentage increases in search traffic and conversions year-over-year.• Drove millions in new and escalating SEO revenue annually, spearheading business development projects with precision and expertise as the primary SEO lead.• Ignited team efficiency by implementing revised SEO procedures, boosting account investment by 40%, and empowering junior analysts through strategic mentoring, resulting in a staggering 25% promotion rate within just 12 months.• Commanded large, cross-functional teams (content, web development, search, paid search) across multiple high-stakes projects, consistently delivering each on time with precision and excellence.• Promoted from Search Lead in 2022
Aug 2022 - Nov 2024
Seo Lead
• Managed international SEO teams.• Oversaw group work resulting in 100% increase in automotive client SEO investment in first year.• Primary strategist for multiple clients including tech, automotive, government, financial and B2B.• Promoted to Associate Director.
Mar 2019 - Aug 2022
Seo And Accessibility Manager
Dec 2016 - Jan 2020
Associate Director Seo
• Led all Chicago SEO operations for an international digital agency, overseeing and maximizing more than $5 million in annual business with strategic expertise and dynamic leadership.• Engineered millions in new business development and revenue growth for top-tier clients such as ALDI, Stericycle, Shred-it, and Community Coffee, driving exponential success and market impact. Primary strategist, account manager and business developer for international clients.•Managed, mentored and developed young search professionals. Trained client staff on search and content principles to help create organizations of experts.• Developed successful content campaign strategies and consulting for clients and trained client staff to enact strategy.
Jun 2018 - Feb 2019
Seo Program Manager
• Designed and implemented enterprise SEO strategy, which includes content strategy, technical development, linking strategy, content distribution, international SEO site development and site consolidation.• Built brand's SEO strategy and department from the ground up. This includes establishing keywords, competitive analysis, developing KPIs, technical improvements, personnel training (writers, developers, content strategists, business development, social media, PR teams) and a new content strategy.• In first year of strategy, brand saw 271% increase in organic traffic to product pages and 65% average increase in organic conversions.
Nov 2016 - Apr 2018
Seo Manager
• Produced new business pitches that netted more than $2 million in new work annually.• Delivered measurable, successful SEO and content strategy for multiple fortune 500 clients.• B2B clients included Emerson and Accenture; B2C clients included MillerCoors, Sprint and Transunion.• Increased existing SEO scope by 40% in 2016 by demonstrating success to clients.• 2016 speaker at South by Southwest Interactive conference conducting an SEO workshop.
Nov 2015 - Sep 2016
Director Of Content Optimization, Seo Manager
• Helped company transition into digital world by creating new digital standards and practices for content creation.• Created and implemented successful SEO strategies for Fortune 500 clients including Wells Fargo, General Mills and Lowe's.• Established company's first-ever SEO guidelines for new websites. This led to the company's own website rising from unranked to #1 in Google search results for "content marketing agency" within five months. • Contributed to and attended new client pitches that brought in more than $4 million in new business over two years.
Aug 2013 - Nov 2015
Web Content Administrator
• Designed and implemented strategy that achieved more than 700% boost in visitors to Newsline website and 80% boost in visitors to president’s website.• Won 2012 Publicity Club of Chicago Golden Trumpet Award for web strategy.• Developed social media strategy that helped exponentially raise social media fans and traffic to websites from Facebook.• Served on group that planned DePaul’s student smartphone app. Created and executed marketing program for app that resulted in more than half of students downloading app in first week of release.• Led development teams on websites for multiple departments. Led teams through UX process including user stories, user profiles, site taxonomy and wireframing.• Wrote and distributed press releases that were picked up by local and national outlets, including Forbes and the Chicago Sun-Times. • Created content and copy for DePaul’s news sites, President’s site and other sites university-wide (SharePoint/HTML/CSS). Distributed content to media.• Introduced email marketing to department, resulting in major increase in web traffic (Delivra, Constant Contact, HTML).• Elected Communications Chair of DePaul’s Staff Council in 2011 and 2012.
Jun 2010 - Jun 2013
Marketing Communications Manager
• Launched five different quarterly editions of member magazine: o Created all magazine content o Ensured adherence to production schedules o Implemented cost saving and ad revenue-increasing measures• Coordinated with in-house and external designers, creating dynamic product while staying “on brand”• Primary writer for all company communications including: feature articles, advertising pieces, direct mail pieces, menus, video script, web copy (including some SEO work) and communications materials.• Worked on in-house marketing team to create innovative advertising while protecting Midtown’s brand• Led video development team, creating instructional and promotional videos for internal use and internet.• Pioneered company’s social media outreach and email marketing.
Sep 2006 - Jun 2010
Public Relations Manager
• Developed concepts for product promotion and launch as part of Marketing team for international lamp manufacturer and distributor. • Promoted to Public Relations Manager. Learned to craft press releases and feature articles and to secure publication of said materials.• Conceived ideas for print, tradeshows, promotions and the web. Wrote copy for all catalogs, print advertising and the company website.• Responsible for writing and distributing all public relations materials including articles, press releases, informational sheets and newsletters.
Nov 2005 - Nov 2006
2 education records
Ryan Johnson education
M.A., Advertising And Public Relations
Depaul University
B.A., Education
Illinois State University
FAQ
Frequently asked questions about Ryan Johnson
Quick answers generated from the profile data available on this page.
What company does Ryan Johnson work for?
Ryan Johnson works for Critical Mass.
What is Ryan Johnson's role at Critical Mass?
Ryan Johnson is listed as 10+ years Building SEO Strategy for Top Brands at Critical Mass.
What is Ryan Johnson's email address?
AeroLeads has found 1 work email signal at @criticalmass.com for Ryan Johnson at Critical Mass.
What is Ryan Johnson's phone number?
AeroLeads has found 2 phone signal(s) with area code 866, 888 for Ryan Johnson at Critical Mass.
Where is Ryan Johnson based?
Ryan Johnson is based in Greater Chicago Area, United States while working with Critical Mass.
What companies has Ryan Johnson worked for?
Ryan Johnson has worked for Critical Mass, Digital Authority Partners, Reprise Digital, Ricoh Usa, Inc., and Digitaslbi_Us.
How can I contact Ryan Johnson?
You can use AeroLeads to view verified contact signals for Ryan Johnson at Critical Mass, including work email, phone, and LinkedIn data when available.
What schools did Ryan Johnson attend?
Ryan Johnson holds M.A., Advertising And Public Relations from Depaul University.
What skills is Ryan Johnson known for?
Ryan Johnson is listed with skills including Seo, Social Media, Email Marketing, Social Media Marketing, Content Strategy, Digital Marketing, Advertising, and Blogging.
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