NA Brand marketing lead for:Armored Core VI Fires of RubiconElden RingAlso supported following IPs:Spy x Anya Sword Art Online seriesLittle Nightmares seriesOne Piece series (maintenance)

(formerly PUBG Corp.)North America marketing lead for PUBG: Battlegrounds (PC/Console). Supported launch for new IP, Moonbreaker.

Under the Western Products Marketing team, I developed and launched the full Americas go-to-marketing campaigns for:- Just Cause 4- Life is Strange 2- Life is Strange: Before the Storm- Monster Energy Supercross Videogame- Gravel- MXGP Pro- MXGP 3 (NSW)Supported the launch of Shadow of the Tomb Raider.Promax Gaming Awards: GOLD - "Best Outdoor Advertising Campaign" for Just Cause 4

Managed the full Americas marketing campaigns and launch of the following titles:- Project CARS 2- Dark Souls III: Fire Fades Edition- Dark Souls III: Ashes of Ariandel

Planned, developed and executed full 360 marketing campaigns for multi-million dollar AAA gaming franchises, including:- Just Cause 3- Rise of the Tomb Raider- All Milestone's portfolio of racing games (MotoGP, MXGP, and Ride). Managed all online media spends, asset content development, and P&Ls.

Client: AtGames Holdings / Direct2Drive.com• Served as Interim Brand Manager• Architect-ed and implemented loyalty rewards program for Direct2Drive.com consumer retention efforts• Developed and executed integrated marketing strategies for the relaunch of Direct2Drive.com digital store business• Created branded, content messaging and promotional campaigns• Managed creative and digital media agency relationships• Collaborated with Product Development teams to scope and define new product feature sets

Warner Bros. Interactive Entertainment (WB Games)Developed branded strategies and managed a portfolio of notable AAA gaming properties, including:- Dying Light- Injustice: Gods Among Us- Batman: Arkham series- Mortal Kombat franchise• Developed content strategy for all online/social campaign launches and coordinated event marketing executions with vendors • Developed event strategies and outdoor marketing executions for E3 and Comic-con trade shows• Managed creative and strategy with 3rd party creative agencies on packaging, digital and events• Managed all localization/translation efforts with international territory managers• Oversaw 1st Party approvals and asset submissions

Analyzed and evaluated market opportunities for back catalog of high-profile video game brands. Delivered brand-specific strategic recommendations on key opportunities for future exploitation to the VP of Brand Marketing. • Developed go-to-market business strategies for high-potential but dormant intellectual properties at WB• Researched competitive landscape and devised a brand opportunity assessment to aggressively target new marketable opportunities and audience segments

Managed Oakley’s entire consumer-facing email marketing programs. Planned and developed go-to-market strategies to achieve continuous revenue growth, leveraging greater use of data analytics to drive day-to-day market decisions.• Pioneered new flexible and scalable email template system that can be universally adapted for multiple email programs worldwide, reducing designers’ level of effort (LOE) by up to 93% weekly• Standardized and improved process workflows, reducing turnaround times as much as 50%

Editorial. Test and review new and/or upcoming consumer electronics. Research and analyze new tech trends. Video script/copy editor.

Interactive/Website Producer/Project ManagerPlan, manage, and oversee the production of websites and interactive marketing efforts. Manage communication and project deliverables between agency vendors and key stakeholders. Manage all interactive localization/translation efforts and serve as key liaison for all international managers oversees.

Executed day-to-day web operations role in the development, execution and management of e-commerce (digital distribution) solutions for 3rd party partners. Assess market and consumer trends to determine strategy for content productization. Maintained client websites.