Rachael Porter Email & Phone Number

A Lead Client Experience Manager, owns their own Book of Business while mentoring, training and supporting the CXM team. Serve as the senior point of escalation for a team of CXMs in achievingtheir goals in region.

Remote

London, England, United Kingdom

I'm responsible for owning and maintaining positive client relationships across a number of accounts. In a nutshell I:• Focus on program growth and strategic thought leadership.• Problem solve with creative strategies. • Am the day-to-day contact for all things MI related.• Work as an extension of my clients' team.• Foster relationships and issue management and/or program management.• Troubleshoot any issues within the platform.I'm also a board member for our BCC (culture club) ERG, helping to host and organise events for employees at Movable Ink.

I have professional writer status for this online copywriting agency, and accept briefs for a variety of companies and brands. Topics covered so far vary from insurance and medical, to fashion, product descriptions, travel and specialised content (e.g. SEO).

London, United Kingdom

My role as Senior Content Executive stretches across three key areas: I am the lead copywriter who owns the brand voice and is responsible for writing copy for a variety of different formats, be it the blog, website, emails, press releases or any ad-hoc requirement. I also help to manage the relationships with the external copywriters, create and distribute briefs and edit their work. I manage the blog, overseeing all of the content that is added, creating content myself - ensuring I am writing for SEO, tracking and reporting on the content, creating the strategy and managing any related projects such as template changes and other rollouts. I also edit content on the website via the CMS Typo3, as well as build and publish web pages, work with developers to fix errors and technical projects via JIRA. The third facet of my job is being a social media manager for the organic side of the social channels (Instagram, Facebook, Twitter, Pinterest and LinkedIn). Working alongside the paid social team but ensuring our organic traffic can stand out on its own without having to fully rely on paid media. I also create the strategies of organic social, help to create the content as well as schedule it using Sprout Social.I work from a large content calendar that is shared between the whole marketing team to ensure our content hits trends, remains topical and makes sense in terms of booking periods, other communications going out etc.Achievements in my role include:Being the project lead for the brands sustainability initiative. Helping to grow the Facebook audience by 27k, and the Instagram audience by 16k - greatly improving the organic engagement rate on social media (highest eng rate for posts was 10%, which grew to 18% in my time as organic social lead).Implemented Sprout Social. Developed brand voice guidelines.Project lead on new blog template.Blogs ranking in SERP's, featured snippets etc.

London, United Kingdom

I’m primarily a writer and content creator, and am required to write engaging, creative and accurate copy on a daily basis, using the CMS OpenText to update, edit and build webpages. I am continuously developing, and am moving further into a strategic role by taking on more responsibilities, such as developing a content strategy and helping to manage a content calendar across our three major markets: UK, US and AU.I have more than a basic understanding of SEO, with the view to continue building on this. It helps to inform my on-site content, using relevant tools to understand search terms and conduct keyword research to ensure we are increasing organic traffic to our site.I use Google Analytics on a daily basis to monitor the websites of the three major markets, report any insights, and find ways to optimise.I also work across the UK, US and AU divisions on local/global campaigns and strategies for their websites, from initial briefing stage through to implementation and tracking. I also train team members in other countries for the other websites - e.g. Singapore, Thailand etc.Collaboration is key in digital marketing, and therefore I make sure communication is kept open and I am working with various digital teams to align messaging, reach objectives and work towards the brand vision. I regularly collaborate with the CRM, Social, Creative, Paid and UX teams. Blogging is also part of the online content job description, and I regularly write travel blogs in line with commitments from tourist boards, campaigns and our own objectives.

Remote

I contribute outreach blogs for various websites and I also write reviews and instructions for online games on a weekly basis. The outreach blogs aren’t always focused on online gaming, but a variety of topics depending on the articles that have already been published by that site. I have autonomy and trust to choose my own topics within that boundary.I write between 10 and 20 posts a week, at around 500 words each. The copy must be engaging, clear and informative, written with SEO value, and it must be written in the correct tone of voice and style based on where it will be published.

Camberwell, Victoria, Australia

Copywriting, editing, and building email marketing communications to be distributed across the country. Obtaining briefs from stakeholders and creating email builds in order to market certain information to a targeted audience.Proofreading and editing academic research before uploading to the site to ensure there are no grammatical errors etc.

Melbourne, Australia

Contract role transferring web content to new web platforms, including editing copy. Applying SEO keywords, using HTML, and daily use of Content Management System Concrete 5.

Melbourne, Victoria, Australia

Daily use of MYOB system to create and process orders, invoices and edit customer database. Answering phone calls and emails to answer B2B enquiries.Tracking orders and filing invoices, authorising and processing return authorities and credits to customers. Ad hoc office admin tasks. Dealing with customers and sales reps across Australia on a daily basis, as well as liaising with Australia Post, and the warehouse team.

Narangba, Queensland, Australia

Assisting in the development and launch of a new smartphone app. Currently updating extensive database which is the backbone of the app. Soon will be required to contact stakeholders to inform them of progress and develop relationships with them.

University Of Lincoln

Support the marketing initiatives in the Marketing Department.Project manage visit days. Present to small and large groups of Post 16 students on a regular basis. Created new workshop based on transferable skills for student visit days that was then added to the portfolio.Build and maintain close working relationships with colleagues, teachers of schools/colleges we recruit from, and prospective students.Daily use of Agresso CRM, Microsoft Excel and PowerPoint to support marketing activity. Produce recruitment communications of a high standard, with proven success rate. Attend various HE events on behalf of the University.Successful completion of The Lincoln Award.

working on the bar serving drinks and cocktails, waitressing service and food running.

Maket Rasen

I was given an international campaign to run with for Market Rasen through MR BIG called 'Independent Retailer Month'. This required me to liaise with traders to market the campaign and get them involved, before developing and implementing ideas.- Uploaded small businesses onto a directory- Edited and developed a trader newsletter- Wrote a press release- Liaised with retail champion Clare Rayner for a quote and to attend an event- Created a Power Point Presentation for an ATCM study visit and presented- Developed and implemented a cash mobbing event.- Worked alongside a team to develop and implement other events such as a window dressing competition, getting retailers to think of special offers and deals, and arranging an end of month event for Clare Rayner to meet the traders.

Lincoln, United Kingdom

Working here alongside my studies.Customer service on fitting room, footwear, ladies wear, mens wear.Also work in the stockroom and other general sales advisor duties.Brand Ambassador: marketing and promotion of student events at the branch.

Providing copy, interviews and stories for shows on Siren FM.Contributing to City Vibe show in various roles:EditorProducerJournalist (interviews, stories, copies, cues and audio)PresenterNewsreaderOnline Editor and writer

Lincolnshire

Work placement as a radio journalist for the BBC. Worked on the breakfast and drive time shows, meeting and greeting guests, answering the phone, shadowing producers, editing audio, finding stories, carrying out vox pops, making lots of cups of tea!

Durham, England, United Kingdom

Promoted from sales representative to diamond and watch advisor after taking some intranet exams. Advised customers on jewellery and watch purchases, while also guiding them through any diamond purchases such as engagement rings. I also took inventory, helped with deliveries, restocking, jewellery cleaning, sent items off for repair and did basic watch repairs in store.

Master Of Science (Msc), Marketing, 2:1

Activities and Societies: Dance society, shorthand lessons, gymGrade: Merit Integrated Global Communications Transnational Corporations.

Ba (Hons), Journalism, 2:1

Activities and Societies: University of Lincoln Dance Society Siren FM City VibeGrade: 2.1 Advanced feature development Law for production.