Srividya Ramesh Email & Phone Number

Toronto, ON, CA

Richmond Hill, Ontario, Canada

• Support new Product Onboarding initiatives by collaborating with external vendors and internal stakeholders to source content & images
• Review, copyedit, and upload customer-facing new SKU information for staples.ca, staplespreferred.ca and eway.ca
• Responsible for owning the online product content experience + taxonomy; creating and maintaining all product-based content for all Canadian SKUs: including images, titles, copy, hierarchy, specs and attributes
• Educate/Advise stakeholders on content best practices, SEO, style guide, AODA standards, Accessibility guidelines

Toronto, Canada Area

• Review, edit & optimize for SEO customer-facing product content published on www.canadiantire.ca and related Digital Business properties
• Coordinate French translation, tagging and product images with cross-functional teams to ensure timely activation of new products on the site
• Deliver high-quality copy that reflects brand voice, adheres to SEO, accessibility, and design
• Supported an agile project team launch the www.partycity.ca website to the Canadian market
• Group product families with suitable variances for drop downs, review product specifications
• Work with digital taxonomy team for left-hand navigation filters and online product merchandising to suitable categories

Bengaluru Area, India

• BankBazaar.com is India’s largest fintech co-branded credit card issuer and online platform for free credit score. It has a captive base of 50Mn registered users.
• Improved organic page rankings from Page 3 to Page 1 (Top 5 in SERP) for 25+ keywords using SEO tools & Google Analytics
• Performed competitor analysis & recommended strategies that resulted in a 30% increase in site traffic
• Trained & mentored a team of 12+ in-house writers deliver 18,000 words of content each week with an average QC score of 95% or above
• Authored, edited & proofread content for digital platforms like the BankBazaar mobile app, social media platforms and www.bankbazaar.com

Bengaluru, Karnataka, India

• Authored SEO-optimized content with a QC score of 90% and above and a total word count of 5000 words per week
• Content includes blog posts, landing pages, and product literature
• Conducted weekly SEO audits

Bengaluru Area, India

• Collaborated with teams across global locations in USA, Finland, UK, Germany, and Japan, to deliver strategic content marketing and communication objectives
• Create marketing collateral for an integrated marketing team
• Interview industry and subject matter experts to create content
• Author content for the internal portal, write thought leadership literature, blogs, social media content
• Responsible for editorial production, creative strategy, and content creation for Annual and Quarterly Financial Reports, Press/Media releases, etc.

Bengaluru, Karnataka, India

Edit news stories and design newspaper page layouts in a fast-paced deadline-driven newsroomReport news storiesWork on various special edition pages

Bengaluru Area, India

Authored engaging features on food, nutrition, lifestyle, and education.

Master Of Science - Ms, Mass Communication/Media Studies

Canadian Equivalency as evaluated by WES - Master's Degree

B.Com, Marketing (Major)

Canadian Equivalency as evaluated by WES - Bachelor's Degree (4 Years)