Rick Stokke Email & Phone Number

Grand Rapids, Mn, Us

Moorhead, Mn, Us

Claremore, Ok, Us

Fergus Falls, Minnesota, Us

Baxter, Mn, Us

Brainerd, Mn, Us

Led and developed sales team. Resolved customer issues.

Developed the sales channel and materials for new product launch. Initialized market planning

Augusta, Georgia, Us

Provided direction for all customer facing internal personnel on all facets of sales, support and processes to support the dealer base. Developed a full online training platform using an existing promotional portal. Developed curriculum and training modules to support dealerships on product, sales and dealership management. Created and conducted country wide tours to elevate dealership product knowledge to improve retail sales On boarded all new dealers across the US and Canada. Developed and managed all dealership salesperson incentives through several companies. Implemented a true LMS for company wide training in 2020 to replace older training platform.

Us

Reported directly to the company CEO.Managed out all non-productive distributors. Added 20 new Distributors for 125% increase in ATV Sales. Established the company in over 25 countries including Latin America, The Persian Gulf and the Oceania Region. Developed programs for ATV that allowed for a 210% increase in unit sales. Developed programs for Snow that created over a 50% increase in unit sales. Increased sales of Part, Garments, oil and Accessories by over 30%. Reduced incidences of customer service issues by 80%. Improved delivery times to overseas customers by 50%. International growth rose from 10% to 25% of company revenue or $164 million annually.

Us

Reported directly to the company CEO.Established relationship with a major outdoor retailer, negotiated sales contract, established Southern US market presence, and increased company sales by $16 million annually. Served the major outdoor retailer as an Account Consultant, provided merchandising, marketing, and sales training and support, and improved brand performance and profitability. Led value-added sales initiative, promoted parts garments and accessories sales, and produced $4.2 million in annual value-added sales.

Us

Managing 15-state, Southern Sales Region grossing $150 million in annual sales revenues. Recruiting, hiring, training, mentoring, and motivating 11 District Sales Managers and overseeing 450 dealer accounts. Implemented state-of-the-art training and accountability systems, provided one-on-one and team training, improved staff competency, and increased sales by 15% annually for two consecutive years. Reduced low-performing dealer accounts by 11%, implemented aggressive new business development program, recruited 100 new dealerships, and expanded dealership account base and profitability. Designing, implementing, and presenting dealership-wide sales training programs, qualifying DSM trainers, and continuously improving product representation and sales quality. Prospected a major outdoor retailer, facilitated contractual process, served as Arctic Cat/Major Outdoor Retailer Liaison, and positioned company for top-line sales increase. Launching Arctic Cat/ major outdoor retailer operation in 30 locations, training and developing 60 staff members, and facilitating all phases of new product-line launch. Partnering with video production agency, and developing/producing training videos and collateral sales materials for 1100 dealers and 3000 personnel annually. Developing/administering $30 million operating budget, managing retail and wholesale promotional programs, achieving 65% to 70% sell-through, and delivering a 39% market share increase in less than four years. Promoted/articulated sales and dealer competency improvement strategy and expanded market share by 3% within two years.

Us

Developed a mud purpose ATV for the Southern market that started a unique genre of mud-purpose vehicles for the entire industry. The product was the company’s number one selling ATV for several years. Participated in product development for Off-Road, Snow product and Watercraft, contributing key elements to ensure retail success.