Ryan Summers

Ryan Summers Email and Phone Number

Founder - Type 1 Unbound: Fostering meaningful relationships that inspire and encourage youth with Type 1 Diabetes. @ Decoder Digital
Ryan Summers's Location
Portland, Oregon, United States, United States
Ryan Summers's Contact Details
About Ryan Summers

Marketing and product teams are collecting more customer data than ever before, but few have the time and expertise to activate that data.I love helping organizations focus on the right KPIs. KPIs that are reactive only to the things that effect their business the most, and teach them how to be proactive with data.Proactive data drives a more personal and valuable user experience.Customer Insights - User Research- Personas- Journey MappingMeasurement & Optimization- Measurement Strategy- Digital Analytics Systems- A/B & Multivariate TestingProduct Growth & Innovation- Visioning workshops- Prototyping & User Testing- Roadmap developmentPersonalization- Audience Modeling- Tools evaluation and integration- Content planningContent Marketing- Account Based Marketing- Search Engine Optimization- Audience Engagement

Ryan Summers's Current Company Details
Decoder Digital

Decoder Digital

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Founder - Type 1 Unbound: Fostering meaningful relationships that inspire and encourage youth with Type 1 Diabetes.
Ryan Summers Work Experience Details
  • Decoder Digital
    Cro Director
    Decoder Digital Feb 2024 - Present
    Portland, Oregon, Us
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  • Type 1 Unbound
    Founder
    Type 1 Unbound Jan 2024 - Present
    Our mission is to encourage and enable youth with Type 1 Diabetes so that their true identity, value, and potential is unbound from their diagnosis.
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  • Ryan Summers
    Customer Insights & Experience Optimization Consultant
    Ryan Summers Jan 2019 - Present
    Marketing and product teams are collecting more customer data than ever before, but few have the time and expertise to activate that data. I focus on helping organizations focus on the right KPIs to be reactive to the things that effect their business the most, and become proactive with data to provide better user experiences for their customers.
  • Roboboogie
    Director Of Client Success
    Roboboogie Dec 2022 - Dec 2023
    Portland, Or, Us
    Led account management and strategy, overseeing diverse client portfolios. Spearheaded strategic initiatives encompassing CRO, Analytics, and digital strategy projects, consumer research, go-to-market strategy, and internal products and service models. Crafted and executed strategic growth plans for clients across various industries.- Directed comprehensive insights and optimization efforts, extracting valuable insights to inform strategic decision-making and enhance client offerings.- Formulated and executed go-to-market strategies, ensuring alignment with client objectives and market demands.- Managed internal products and service models, driving innovation and operational excellence to meet client needs effectively.- Developed and implemented strategic growth plans, resulting in increased revenue and sustained client satisfaction.- Collaborated cross-functionally to deliver impactful digital solutions, fostering long-term client relationships and driving business success.
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  • Bibleproject
    Director Of Data Insights
    Bibleproject Aug 2019 - Dec 2022
    Portland, Or, Us
    Led the collection and analysis of qualitative and quantitative data for the product marketing and engagement strategy, incorporating user personas, journey maps, and customer segments. Implemented Voice of Customer strategy, collaborating with Product team to integrate insights into the feature roadmap process.Developed KPI frameworks aligning business objectives with metrics for departments and product groups, providing actionable insights to executives. As the Business Intelligence Platform owner, collaborated with product and IS leadership to integrate ETL services, Looker BI tool, BigQuery data lake, and various data sources.Drove the maturation of Product and Marketing Analytics, establishing analytics tools across products and integrating with Firebase and Heap.io. Introduced JIRA process for analytics stories, data requirements, and specifications, ensuring measurement considerations in each feature. Advised on data governance and policies, including IT, marketing, operations, and business-line ownership of data sources, technical platforms, and marketing technology.
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  • Connective Dx
    Director Of Insights & Optimization
    Connective Dx Sep 2017 - Jul 2019
  • Connective Dx
    Experience Optimization Lead
    Connective Dx Dec 2012 - Sep 2017
    In addition to being the lead for the CDX client optimization programs, I am primarily responsible for developing frameworks for our product growth , delivery, and processes. I am focused on the intersection between business KPIs, voice of customer data, and user experience metrics. These different data sets set the stage for a maturity model that brings a client from simple Conversion Rate Optimization tactics to Customer Retention and CLV strategies.
  • Connective Dx
    Digital Optimization Strategist
    Connective Dx Oct 2011 - Dec 2012
  • Connective Dx
    Web Analytics Specialist
    Connective Dx Aug 2007 - Oct 2011
  • Google Analytics Meetup Group
    Organizer / Host
    Google Analytics Meetup Group May 2012 - Aug 2015
  • Portland State University
    Adjunct Professor - Marketing Analytics
    Portland State University Apr 2013 - Apr 2015
    Portland, Or, Us
    Teaching is something I enjoy very much. I am delighted to have the privilege to be teaching Advanced Web Analytics at Portland State University.
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  • Webtrends
    Product Support Analyst
    Webtrends Aug 2005 - Aug 2007
    Portland, Or, Us
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  • Symantec
    Sr. Product Support Analyst
    Symantec Sep 2001 - Aug 2005
    San Jose, California, Us
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Ryan Summers Skills

Web Analytics Analytics Google Analytics Seo Omniture Ppc User Experience Usability Google Adwords Digital Marketing Strategy Webtrends Analytics Cms Digital Strategy Business Analysis Mvt Web Applications Multivariate Testing Conversion Optimization Testing Sem A/b Testing

Ryan Summers Education Details

  • Sheldon High School
    Sheldon High School

Frequently Asked Questions about Ryan Summers

What company does Ryan Summers work for?

Ryan Summers works for Decoder Digital

What is Ryan Summers's role at the current company?

Ryan Summers's current role is Founder - Type 1 Unbound: Fostering meaningful relationships that inspire and encourage youth with Type 1 Diabetes..

What is Ryan Summers's email address?

Ryan Summers's email address is rs****@****ast.net

What is Ryan Summers's direct phone number?

Ryan Summers's direct phone number is +150322*****

What schools did Ryan Summers attend?

Ryan Summers attended Sheldon High School.

What are some of Ryan Summers's interests?

Ryan Summers has interest in Teaching, Backpacking, Hiking, Climbing, Search And Rescue.

What skills is Ryan Summers known for?

Ryan Summers has skills like Web Analytics, Analytics, Google Analytics, Seo, Omniture, Ppc, User Experience, Usability, Google Adwords, Digital Marketing, Strategy, Webtrends Analytics.

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