Reed Stoven

Reed Stoven Email and Phone Number

MBA I MTM I Head of E-Commerce Sales @ Boveda Inc.
Reed Stoven's Location
Greater Minneapolis-St. Paul Area, United States, United States
About Reed Stoven

I am a marketing, communications and technology leader with experience implementing innovative B2C and B2B marketing, communications, digital, and technology programs and platforms. My strategic, long-term vision as a marketing enthusiast, blending traditional and cutting edge methods backed by tactical execution, has been accomplished through cross-functional collaboration with C-Suite executives, general managers, VPs, third party vendors, and employees at all levels. I recently launched the Consumer Division for electronic and self-defense division within 6 months by setting up direct-to-consumer e-commerce capabilities, consumer insights, operations integration, warehousing and 3PL logistics, customer support, and end-to-end marketing plans. In my senior marketing leadership roles, I directed group-level digital marketing and technology roadmaps at a Fortune 500 company and developed a comprehensive omnichannel marketing content strategy flowing throughout e-newsletters, websites, online advertising, e-commerce, retailer websites, and social media platforms for product launch and branding campaigns. Leadership Core Competencies: • Strategic Marketing Executive• Digital Solutions & Product Awareness Leader• Analytics Driven Leader• Consumer Brand Leader• Social Media Director• Collaborative Team Partner• E-commerce Executive

Reed Stoven's Current Company Details
Boveda Inc.

Boveda Inc.

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MBA I MTM I Head of E-Commerce Sales
Reed Stoven Work Experience Details
  • Boveda Inc.
    Head Of Ecommerce Sales
    Boveda Inc. Dec 2022 - Present
    Minnetonka, Minnesota, Us
  • Boveda Inc.
    Head Of Ecommerce And Demand Generation
    Boveda Inc. Dec 2020 - Dec 2022
    Minnetonka, Minnesota, Us
  • Independent Consultant
    Digital And Social Media Marketing Consultant
    Independent Consultant Mar 2020 - Dec 2020
    London, Gb
    Provide digital transformation and digital marketing execution consulting for small, medium, and non-profit organizations. Partner with leadership and tactical teams to understand go-forward priorities and align to a strategic and operational digital roadmap.
  • Uts
    Vice President, Marketing
    Uts Oct 2017 - Feb 2020
    • Led transformation initiative of a B2B/government contract company to a consumer-centric organization. • Responsible for sales growth in all areas including brand awareness, e-Commerce direct-to-consumer, .com, e-tail, and B2B.• Launched Consumer Division for electronic and self-defense division within 6 months of inaugural date, including brand development, direct-to-consumer capabilities, consumer insights, operations integration, warehousing and 3PL logistics, customer support and end-to-end marketing plan(s).
  • Vista Outdoor Inc.
    Director, Digital Marketing And E-Commerce
    Vista Outdoor Inc. Feb 2015 - Oct 2017
    Anoka, Minnesota, Us
    • Developed a strategic digital transformation roadmap that drove sales through owned e-commerce channels, .com partnerships, and revamped B2B initiatives for 40+ brands and 60+ websites. • Led and managed all aspects of B2C and B2B digital marketing including: website development and management, E-commerce, mobile, apps, social media, marketing product data management, SEO/SEM, online marketing, etc. • Created dynamic and scalable digital solutions to align with key business strategies, drive online brand/product awareness and deliver ROI.• Oversaw social media ecosystem composed of 28 brands, 116 social streams and 3 million + followers, fans and subscribers.
  • Orbital Atk
    Director, Marketing
    Orbital Atk Jun 2012 - Feb 2015
    Dulles, Virginia, Us
    • Reported to the CEO, oversaw marketing strategies and campaign rollouts for 30+ brands (Bushnell, BLACKHAWK!, Federal Premium, Savage, etc.) that included new creative in the print, online and in-store marketing tactics. • Led the Marketing Execution Strategy and Implementation Teams that include 33 internal marketing professionals across the marketing mix (shopper experience, sponsorships, PR/communications, packaging, digital, events, conservation/legislation and creative). • Drove corporate re-branding effort and execution for Vista Outdoor.
  • Orbital Atk
    Senior Marketing Manager: Digital, Web And New Media
    Orbital Atk Feb 2010 - Jun 2012
    Dulles, Virginia, Us
    • Built digital marketing center of excellence that designed and executed a framework across all relevant and prioritized channels (e-commerce, paid search, organic search, email, affiliate, on-site merchandising, content strategy, display, retargeting and mobile/apps).
  • Best Buy
    Marketing Consultant
    Best Buy Aug 2009 - Feb 2010
    Richfield, Minnesota, Us
  • Destineer Studios
    Senior Brand Marketing Manager
    Destineer Studios Sep 2007 - Aug 2009
    Plymouth, Mn, Us
    • Supervised team of marketing professionals (Marketing Manager & Communications Manager). • Aligned communications, promotions, advertising, and PR under one group to form focused brand identities for all new products. • Positioned and marketed 50+ titles, across three product lines, for all major retailers (GameStop, Wal-Mart, Target) in FY2008. This included fully integrated marketing campaigns encompassing advertising, PR, promotions, retail POP, and more.
  • Best Buy
    Marketing Consultant
    Best Buy Apr 2005 - Sep 2007
    Richfield, Minnesota, Us
    • Responsible for executing traffic driving promotions that merged seamlessly with branding, online, print and television initiatives. • Ideation, implementation, coordination of regional and national platform promotions and events. • Visualized multi-media promotion that would align sponsorship of Best Damn Sports Show Period with a key company drive time. Through a direct response program, drove consumers to enter-to-win website housed on bestbuy.com
  • Grubb-Cleland Agency
    Marketing And Pr Manager
    Grubb-Cleland Agency Aug 2001 - Jan 2005
    • Shaped and implemented PR campaigns of major new movies from motion picture studios on a weekly basis. • Developed and nurtured ongoing relationships with local and national media to achieve maximum press for all films.
  • Siterock
    It Marketing Manager
    Siterock Mar 2000 - Aug 2001
    • Developed, negotiated and maintained third party vendor relations with resellers of hardware and software.
  • Ibm
    Systems Analyst
    Ibm 1998 - 2000
    Armonk, New York, Ny, Us

Reed Stoven Skills

Digital Marketing Social Media Online Advertising Email Marketing Media Planning E Commerce Digital Strategy Partnership Marketing Web Content Management Strategic Partnerships Leadership Management Marketing Communications Product Marketing Marketing Brand Management Public Relations Sales Strategic Planning Event Planning Market Planning Integrated Marketing Social Media Marketing Online Marketing Marketing Management Product Launch

Reed Stoven Education Details

  • Georgetown University
    Georgetown University
    Technology Management
  • University Of St. Thomas - Opus College Of Business
    University Of St. Thomas - Opus College Of Business
    Management/Marketing
  • University Of Minnesota
    University Of Minnesota
    Marketing
  • Harvard Business School
    Harvard Business School
    Tmd2010 Taking Marketing Digital

Frequently Asked Questions about Reed Stoven

What company does Reed Stoven work for?

Reed Stoven works for Boveda Inc.

What is Reed Stoven's role at the current company?

Reed Stoven's current role is MBA I MTM I Head of E-Commerce Sales.

What is Reed Stoven's email address?

Reed Stoven's email address is rs****@****ail.com

What is Reed Stoven's direct phone number?

Reed Stoven's direct phone number is +180144*****

What schools did Reed Stoven attend?

Reed Stoven attended Georgetown University, University Of St. Thomas - Opus College Of Business, University Of Minnesota, Harvard Business School.

What skills is Reed Stoven known for?

Reed Stoven has skills like Digital Marketing, Social Media, Online Advertising, Email Marketing, Media Planning, E Commerce, Digital Strategy, Partnership Marketing, Web Content Management, Strategic Partnerships, Leadership, Management.

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