Reed Stoven Email & Phone Number

Minnetonka, Minnesota, US

Minnetonka, Minnesota, US

London, GB

Provide digital transformation and digital marketing execution consulting for small, medium, and non-profit organizations. Partner with leadership and tactical teams to understand go-forward priorities and align to a strategic and operational digital roadmap.

• Led transformation initiative of a B2B/government contract company to a consumer-centric organization.
• Responsible for sales growth in all areas including brand awareness, e-Commerce direct-to-consumer,.com, e-tail, and B2B.
• Launched Consumer Division for electronic and self-defense division within 6 months of inaugural date, including brand development, direct-to-consumer capabilities, consumer insights, operations integration.

Anoka, Minnesota, US

• Developed a strategic digital transformation roadmap that drove sales through owned e-commerce channels,.com partnerships, and revamped B2B initiatives for 40+ brands and 60+ websites.
• Led and managed all aspects of B2C and B2B digital marketing including: website development and management, E-commerce, mobile, apps, social media, marketing product data management, SEO/SEM, online marketing, etc.
• Created dynamic and scalable digital solutions to align with key business strategies, drive online brand/product awareness and deliver ROI.
• Oversaw social media ecosystem composed of 28 brands, 116 social streams and 3 million + followers, fans and subscribers.

Dulles, Virginia, US

• Reported to the CEO, oversaw marketing strategies and campaign rollouts for 30+ brands (Bushnell, BLACKHAWK!, Federal Premium, Savage, etc.) that included new creative in the print, online and in-store marketing tactics.
• Led the Marketing Execution Strategy and Implementation Teams that include 33 internal marketing professionals across the marketing mix (shopper experience, sponsorships, PR/communications, packaging, digital, events.
• Drove corporate re-branding effort and execution for Vista Outdoor.

Dulles, Virginia, US

• Built digital marketing center of excellence that designed and executed a framework across all relevant and prioritized channels (e-commerce, paid search, organic search, email, affiliate, on-site merchandising.

Richfield, Minnesota, US

Plymouth, MN, US

• Supervised team of marketing professionals (Marketing Manager & Communications Manager).
• Aligned communications, promotions, advertising, and PR under one group to form focused brand identities for all new products.
• Positioned and marketed 50+ titles, across three product lines, for all major retailers (GameStop, Wal-Mart, Target) in FY2008. This included fully integrated marketing campaigns encompassing advertising, PR.

Richfield, Minnesota, US

• Responsible for executing traffic driving promotions that merged seamlessly with branding, online, print and television initiatives.
• Ideation, implementation, coordination of regional and national platform promotions and events.
• Visualized multi-media promotion that would align sponsorship of Best Damn Sports Show Period with a key company drive time. Through a direct response program, drove consumers to enter-to-win website housed on.

• Shaped and implemented PR campaigns of major new movies from motion picture studios on a weekly basis.
• Developed and nurtured ongoing relationships with local and national media to achieve maximum press for all films.

• Developed, negotiated and maintained third party vendor relations with resellers of hardware and software.

Armonk, New York, NY, US

Master'S Degree, Technology Management

Mba, Management/Marketing

Bachelor'S Degree, Marketing

Executive Education, Tmd2010 Taking Marketing Digital