Scott Townsend

Scott Townsend Email and Phone Number

VP, Global Reputation Marketing @ Nearmap
Salt Lake City, UT, US
Scott Townsend's Location
Salt Lake City, Utah, United States, United States
Scott Townsend's Contact Details

Scott Townsend work email

Scott Townsend personal email

n/a

Scott Townsend phone numbers

About Scott Townsend

We all had our career dreams and aspirations growing up. Mine? Architect. Photographer. Or, secretly, playing second base for a Bay Area baseball team dressed in orange and black. But my dad, my hero, was an ad guy and agency owner. He saw a different path, and pointed me in that direction: brand marketing and communications.So, with a degree in Advertising Management, I set off to cut my teeth in New York City at a big shop, then back to the West to further a career in advertising and marketing. I worked in production, media, and ultimately account management. I lived agency life for a number of years. Small, medium, large. Franchise marketing, packaged goods, technology, sports, entertainment, education enrollment.But, then I jumped. Client-side. Corporate marketing. My love of brand flourished. And I’ve been privileged to work in marketing groups for large industry pioneers, as well as emerging industry disruptors. I’ve led teams of marketing strategists, marcom and event professionals, and talented creatives around the globe, even living as an expat in the UK managing international marketing. I may not be playing middle-infield for a professional ball team. But I’m building global brands with meaning and relevance; growing teams focused on moving business forward according to corporate objectives. And that makes me feel like I’ve made it to the Show, just on a different playing field.Specialties: Brand articulation, campaign strategy, communications integration, international marketing, digital development, event strategy, direct response lead generation

Scott Townsend's Current Company Details
Nearmap

Nearmap

View
VP, Global Reputation Marketing
Salt Lake City, UT, US
Website:
nearmap.com
Employees:
496
Scott Townsend Work Experience Details
  • Nearmap
    Vp, Global Reputation Marketing
    Nearmap
    Salt Lake City, Ut, Us
  • Nearmap
    Svp, Global Marketing
    Nearmap Dec 2023 - Present
    Barangaroo, Nsw, Au
  • Nearmap
    Vp, Marketing North America
    Nearmap Apr 2020 - Dec 2023
    Barangaroo, Nsw, Au
  • Instructure
    Vp, Brand Marketing
    Instructure Sep 2018 - Oct 2019
    Salt Lake City, Utah, Us
    Led development of corporate brand strategy, and managed internal creative team in the creation of refreshed corporate and product brand initiatives. Guided corporate events team in strategy and execution of global user conferences, focusing on customer and partner needs. Managed external agencies and budgets in campaign and content creation. Member of Marketing and Extended Exec Leadership Teams.
  • Instructure
    Vp, International Marketing
    Instructure Oct 2016 - Sep 2018
    Salt Lake City, Utah, Us
    Expatriated to UK for 2-1/2 years building an organizational foundation for International Marketing in all markets outside North America. Managed efforts and results of Marketing and Sales Development teams in APAC, EMEA, and LATAM, and coached individuals in their marketing duties for both the education and corporate development platforms. Established regional brand presence while setting and exceeding benchmarks in demand generation, lead conversion, and pipeline coverage. Managed communications team implementing PR, analyst and social programs with internal and external resources.
  • Instructure
    Sr. Director, Marketing Programs
    Instructure Feb 2015 - Oct 2016
    Salt Lake City, Utah, Us
    Managed and grew team of global marketing managers in efforts around flagship products Canvas and Bridge, including initial launch of the Bridge technology platform. Led corporate and regional events teams in execution of extensive global trade show strategy and the industry-leading education conference, InstructureCon.
  • Saxton / Horne Communications
    Director Of Strategy And Planning
    Saxton / Horne Communications Jul 2012 - Feb 2015
    Sandy, Ut, Us
    Marketing and communications agency belonging to the LHM Group of Companies. Managed the sports, entertainment, and general market businesses of the agency, with leadership responsibility for business development, client programs, and agency P&L. Built team structure delivering brand strategy, campaigns, web development, media services, and social media for a diverse set of clients. Managed team in delivering to client needs with limited budgets, and bringing the general market business into profitability.
  • Rare Method
    Group Account Director
    Rare Method Dec 2010 - Jul 2012
    Calgary, Alberta, Ca
    Salt Lake City office of Canadian-based ad agency. Managed group account efforts in marketing strategy, creative execution, and media planning for national and local clients in technology, hospitality, and entertainment industries. Responsible for growth strategies in connection with local and corporate business development. Drove marketing strategy for complex clients including city cultural districts and municipality Internet providers.
  • Datamark
    Marketing Director
    Datamark Nov 2009 - Dec 2010
    Enrollment marketing agency for proprietary and higher education institutions. Directed marketing efforts to grow the agency portfolio, aligning with the sales team to convert new business. Liaised with Executive Team in developing internal marketing strategies surrounding agency promotional initiatives and trade event activity with limited budgets and resources.
  • Datamark
    Group Account Director
    Datamark Sep 2006 - Nov 2009
    Responsible for agency-within-agency client team delivering performance-based response campaigns for $19M in Higher-Ed enrollment marketing. Managed extended team of account managers, planners, and media buyers to implement measured and tested direct response programs that drove scored lead conversions. Fostered a collaborative planning and feedback environment between university clients and agency team.
  • Axis41
    Vp, Business Development / Director, Account Management
    Axis41 Nov 2001 - Sep 2006
    A progressive marketing communications agency specializing in brand articulation, and digital design and deployment. Managed business development for startup of this digital communications agency, and established programs to lead team in pitch efforts. Led strategy, account management, and program creation for new book of business including brand activation, and digital design and deployment. Championed customer needs in delivering digital solutions and marketing campaigns.
  • Cayenta
    Director Of Marketing
    Cayenta Oct 2000 - Nov 2001
    Burnaby, British Columbia, Ca
    International technology provider deploying back-end systems for retail order and fulfillment, public utility management, and municipality services. Responsible for brand articulation for multi-divisional corporation, and for directing demand generation and events activity. Challenged corporate status quo by developing and launching refreshed brand identity that unified business units and focused on relevant customer profiles. Responsible for marketing budgets and activity of three distinct sectors with unique business objectives and strategies.
  • 3Com
    Senior Manager, Marketing Communications
    3Com Mar 1998 - Oct 2000
    Marlborough, Ma, Us
    Ethernet adapter and modem card division of Bay Area networking company. Directed global marketing team in executing a $20M budget in multi-faceted communications campaigns, while managing global agency relationships and representing the department on the International Steering Committee. Led geographically dispersed team in packaging design, sales and field marketing materials, digital campaigns, and global programs for a billion-dollar business unit.
  • Novell
    Manager, Marketing Communications
    Novell May 1995 - Mar 1998
    Provo, Ut, Us
    Networking pioneer. Led divisional marketing communications team in delivery of end-user and partner marketing programs for company’s flagship product. Managed external agency in creation and distribution of partner publications, and delivered strategy and execution for innovative industry event properties and promotion. Also directed corporate marketing and channel partner advertising for start-up Novonyx, a Novell/Netscape joint venture.
  • Dahlin Smith White
    Account Manager
    Dahlin Smith White Dec 1993 - May 1995
    Innovative advertising agency focused on technology clients. Managed implementation of advertising and media strategies for industry-leading hardware and software providers. Responsible for production, placement, and measurement of product advertising. Led development of integrated programs and MDF distribution for client partner distribution channels.
  • T&O Group
    Account Executive
    T&O Group Aug 1990 - Dec 1993
    Marketing agency focused on franchise advertising and growth. Delivered local market training for regional and individual franchisees in national franchise organizations. Developed promotional initiatives and implemented national and regional media plans funded by individual franchise contributions. Negotiated terms and managed relationships with media outlets on behalf of clients.
  • Mccann Erickson-New York
    Assistant Account Executive
    Mccann Erickson-New York Apr 1990 - Aug 1990
    New York, Ny, Us
  • T&O Group
    Media Planner
    T&O Group Jan 1988 - Jun 1988

Scott Townsend Skills

Advertising Marketing Communications Marketing Lead Generation Digital Marketing Online Advertising Brand Development Strategy Business Development Integrated Marketing Account Management Brand Activation Marketing Strategy International Marketing Brand Management Corporate Events Team Building Relationship Building Presentation Skills Brand Strategy Positioning Coaching And Mentoring

Scott Townsend Education Details

  • Brigham Young University
    Brigham Young University
    Communications-Advertising Management

Frequently Asked Questions about Scott Townsend

What company does Scott Townsend work for?

Scott Townsend works for Nearmap

What is Scott Townsend's role at the current company?

Scott Townsend's current role is VP, Global Reputation Marketing.

What is Scott Townsend's email address?

Scott Townsend's email address is sc****@****hod.com

What is Scott Townsend's direct phone number?

Scott Townsend's direct phone number is +180130*****

What schools did Scott Townsend attend?

Scott Townsend attended Brigham Young University.

What skills is Scott Townsend known for?

Scott Townsend has skills like Advertising, Marketing Communications, Marketing, Lead Generation, Digital Marketing, Online Advertising, Brand Development, Strategy, Business Development, Integrated Marketing, Account Management, Brand Activation.

Who are Scott Townsend's colleagues?

Scott Townsend's colleagues are Rodney Morada, Mckay Chidester, Ben Atkinson, Zach King, Phelipe Carmo, Shirin N, Vanessa Fortune.

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