Scott Townsend Email & Phone Number

Salt Lake City, Ut, Us

Barangaroo, Nsw, Au

Barangaroo, Nsw, Au

Salt Lake City, Utah, Us

Led development of corporate brand strategy, and managed internal creative team in the creation of refreshed corporate and product brand initiatives. Guided corporate events team in strategy and execution of global user conferences, focusing on customer and partner needs. Managed external agencies and budgets in campaign and content creation. Member of Marketing and Extended Exec Leadership Teams.

Salt Lake City, Utah, Us

Expatriated to UK for 2-1/2 years building an organizational foundation for International Marketing in all markets outside North America. Managed efforts and results of Marketing and Sales Development teams in APAC, EMEA, and LATAM, and coached individuals in their marketing duties for both the education and corporate development platforms. Established regional brand presence while setting and exceeding benchmarks in demand generation, lead conversion, and pipeline coverage. Managed communications team implementing PR, analyst and social programs with internal and external resources.

Salt Lake City, Utah, Us

Managed and grew team of global marketing managers in efforts around flagship products Canvas and Bridge, including initial launch of the Bridge technology platform. Led corporate and regional events teams in execution of extensive global trade show strategy and the industry-leading education conference, InstructureCon.

Sandy, Ut, Us

Marketing and communications agency belonging to the LHM Group of Companies. Managed the sports, entertainment, and general market businesses of the agency, with leadership responsibility for business development, client programs, and agency P&L. Built team structure delivering brand strategy, campaigns, web development, media services, and social media for a diverse set of clients. Managed team in delivering to client needs with limited budgets, and bringing the general market business into profitability.

Calgary, Alberta, Ca

Salt Lake City office of Canadian-based ad agency. Managed group account efforts in marketing strategy, creative execution, and media planning for national and local clients in technology, hospitality, and entertainment industries. Responsible for growth strategies in connection with local and corporate business development. Drove marketing strategy for complex clients including city cultural districts and municipality Internet providers.

Enrollment marketing agency for proprietary and higher education institutions. Directed marketing efforts to grow the agency portfolio, aligning with the sales team to convert new business. Liaised with Executive Team in developing internal marketing strategies surrounding agency promotional initiatives and trade event activity with limited budgets and resources.

Responsible for agency-within-agency client team delivering performance-based response campaigns for $19M in Higher-Ed enrollment marketing. Managed extended team of account managers, planners, and media buyers to implement measured and tested direct response programs that drove scored lead conversions. Fostered a collaborative planning and feedback environment between university clients and agency team.

A progressive marketing communications agency specializing in brand articulation, and digital design and deployment. Managed business development for startup of this digital communications agency, and established programs to lead team in pitch efforts. Led strategy, account management, and program creation for new book of business including brand activation, and digital design and deployment. Championed customer needs in delivering digital solutions and marketing campaigns.

Burnaby, British Columbia, Ca

International technology provider deploying back-end systems for retail order and fulfillment, public utility management, and municipality services. Responsible for brand articulation for multi-divisional corporation, and for directing demand generation and events activity. Challenged corporate status quo by developing and launching refreshed brand identity that unified business units and focused on relevant customer profiles. Responsible for marketing budgets and activity of three distinct sectors with unique business objectives and strategies.

Marlborough, Ma, Us

Ethernet adapter and modem card division of Bay Area networking company. Directed global marketing team in executing a $20M budget in multi-faceted communications campaigns, while managing global agency relationships and representing the department on the International Steering Committee. Led geographically dispersed team in packaging design, sales and field marketing materials, digital campaigns, and global programs for a billion-dollar business unit.

Provo, Ut, Us

Networking pioneer. Led divisional marketing communications team in delivery of end-user and partner marketing programs for company’s flagship product. Managed external agency in creation and distribution of partner publications, and delivered strategy and execution for innovative industry event properties and promotion. Also directed corporate marketing and channel partner advertising for start-up Novonyx, a Novell/Netscape joint venture.

Innovative advertising agency focused on technology clients. Managed implementation of advertising and media strategies for industry-leading hardware and software providers. Responsible for production, placement, and measurement of product advertising. Led development of integrated programs and MDF distribution for client partner distribution channels.

Marketing agency focused on franchise advertising and growth. Delivered local market training for regional and individual franchisees in national franchise organizations. Developed promotional initiatives and implemented national and regional media plans funded by individual franchise contributions. Negotiated terms and managed relationships with media outlets on behalf of clients.

New York, Ny, Us