Rick Sweeney Email and Phone Number

Providing issues/crisis management and communications, content creation, and brand harmony expertise to select higher education and non-profit clients nationwide.

Chief strategist for the College’s public and media relations and point person in managing communications strategy and counsel for a variety of complex or sensitive legal and reputation issues, as well as cultivating and managing key relationships with community and government leaders and industry organizations.

Longstanding member of the President’s senior leadership team (Cabinet) and designated College spokesperson. Led the College Creative Team (staff of 14 in digital, print, social media and media relations) and managed supporting vendor relationships.

Reporting to the President, responsible for leading the institutional brand marketing, public and external relations and integrated communications programs that support the strategic direction of the College.

Provided range of marketing and communications/PR expertise to clients including Dean College (Franklin, MA) and Harmonica 411.com

• Managed a staff of seven in providing marketing and communications programs as well as integrated print and electronic tools to support fundraising and stakeholder engagement efforts for a 200-person Advancement team• Provided communications leadership and counsel to Advancement senior management team in Capital Giving, Alumni Relations and the Boston College Fund during public phase of a $1.5 billion capital campaign• Created the GreaterTogether brand messaging platform to link participatory giving to BC alumni’s strong sense of community and institutional loyalty

• Directed all aspects of school’s marketing and communications—working closely with senior administration, Admissions, Alumni Relations, Development, Career Management Center and student organizations• Managed staff of seven professionals and aggregate marketing budgets of $1.5 million• Developed marketing plan for a niche program that increased enrollment from 27 to 57 and added $2 million in additional revenue

• Led all external and internal communications programs directing a department of 10 professionals, including a design and print shop• Developed and implemented new brand position, with new logo and graphic identity• Created strategic messaging and communications for $38 million capital campaign, which exceeded its goal• Directed crisis communications (serving as spokesperson) in two incidents generating national media coverage

• Directed strategic planning and all phases of development (with staff of three) for employee publications and communications tools targeted to worldwide audience of 30,000 employees and retirees, and worked regularly with C-level senior management

managing worker's compensation claims for some of Liberty's largest accounts, including UPS.