Richard Whitehead Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

EDGE Construction is a Vancouver-based builder of 6-story wood-frame multi-family projects (including LEED Certified and Passive House), steel-frame and tilt-up concrete commercial projects, and tenant improvement renovations spanning all asset classes.RESPONSIBILITEIS• Strategic marketing to support business growth including brand awareness and lead generation• Branding and corporate communciations for EDGE group of companies• Executive-level sales of multi-family new, commercial-new, and tenant improvement construction services

Vancouver, British Columbia, Canada

RESPONSIBILITEIS• Executive-level business development for multi-family new, commercial-new, and tenant improvement construction• Corporate marketing to support salesACCOMPLISHMENTS• Rapidly learned about lowrise multifamily, and commercial construction - 1st contract signed within 4 months of starting in the role• Built TI book of business including trusted relationships with Commercial Real Estate Brokers, Landlords, and Customers• Expanded company to new commercial asset-classes

Vancouver, Canada Area

Whitehead Creative is a boutique agency offering B2B and B2C marketing services. Clients include hardware/software technology (SaaS), energy, commercial logistics and transportation, and medical wellness.

Vancouver, Canada Area

Clean-tech hardware/software (SaaS) start-up that invented technology to reduce a building's total power consumption by modulating it's incoming grid voltage. North American distribution through direct sales and channel.ACHIEVEMENTS • Rebranded company in 60 days - New logo, corporate narrative, produce value proposition • Reduced average sales cycle by 20% and improved close rate average by 15% via process improvements, training, buddy-calls in the field, objection handling, opportunity scoring, and mentoring to sell from strength - combined sales/marketing effort grew annual sales from $4M to $6M • Produced full collateral suite to support sales in 13 markets (90 days) • Project managed the development and deployment of next generation product • Created and deployed new website (60 days) • Launched company in the US (90 days) - produced expansion plan to add 10 US cities in 12 months • Led investor awareness program - PR/IR efforts increased share price from $0.26 to $1.18 (52 week high) • Developed brand awareness campaign (the overvoltage ninja) and launched in emerging markets (advertising, direct mail, online marketing, and trade show)RESPONSIBILITIES • Oversaw all marketing activities including product marketing, corporate communications, branding, promotions, web marketing, brand awareness, and lead generation • Creation and execution of annual marketing plans and budgets • New market expansion and product/feature launches • Sales support: collateral, trade shows, advertising, and PR • Capital markets support: Investor relations, communications, press releases, and presentations

Vancouver, Canada Area

Start-up, pre-revenue, smartphone app incubator. Publicly traded on the CSE. Primary app helped university students buy and sell items conveniently and safely. North American distribution direct to consumer (B2C).ACHIEVEMENTS • Built business plan and restructured company to focus on product development and customer satisfaction • Recruited new Board members and hired core team (CFO, software development, sales, marketing) • Created software development roadmap - outsourced development of new software and product features • Developed go-to-market strategy and launched product on 23 campuses in 60 days: tripled app user-base • Obtained early-stage commitments for paid in-app advertising from fortune 500 companies including Coca-Cola, Aritzia, Rogers Communications, and Cort • Raised $560K in financing in 9 months via roadshows in Vancouver & Toronto: increased stock price from 18¢ to 90¢RESPONSIBILITIES • Business operations including software development, product management, sales, marketing, and investor relations • Raising capital to fund operations and growth

Vancouver, Canada Area

Creates software-based efficiency and revenue generation products for the parking industry. North American distribution through direct sales. RESPONSIBILITIES • Daily management and coaching of marketing team and creative agency relationship • Creation and management of annual marketing plans and budgets ($600K) • Development of marketing campaigns, advertising, sales collateral (copy writing and art direction) trade show exhibition, and PR • Management of corporate website, social media, and SEO ACCOMPLISHMENTS • Executed full corporate rebrand in 45 days • Developed and executed campaign to improve brand awareness and generate sales leads (trade show, web, advertising, PR). Generated over 250 qualified leads per year - increase of over 700% • Designed and wrote 5 product brochures • Combined marketing and sales effort increased revenue from $4 million to $6.5 million annually ($2.5 MM increase)

Vancouver, Canada Area

Designs and manufactures industrial 3D machine vision sensor technology for manufacturing automation (global distribution)RESPONSIBILITIES• Team management and coaching: 5 staff• Creation and management of annual marketing plans and budgets (+$2 million)• Development of promotional campaigns, advertising, trade shows, PR, collateral (copy writing & art direction), and web marketing (site, SEO, social media) • Project management including product launches • Strategic marketing liaison with distribution channel ACCOMPLISHMENTS• Brand Awareness Campaign: Planned and executed global, multi-lingual advertising campaign for print and online – increased web traffic by 25%. Campaign included media buys paired with PR. PR campaign including regular releases, publication of technical articles and interviews.• Web Marketing Campaign: Refocused content to highlight product value propositions over technology, implemented SEO campaign (keywords, meta tags, and Google Adwords), and created/managed facebook, twitter, linkedin, and wikipedia pages.• Brand Awareness & Lead Gen: Executed multi-national trade show campaign including exhibition at 9 tradeshows in 10 months spanning the US, Europe, and Asia. 5 shows in 3 weeks generated over 200 qualified leads. Increased lead gen by over 200% (over 400 leads annually).• Internationally launched 2 new products• Built in-house studio to produce product videos• Had a direct impact on sales success and revenue generation by increasing leads in sales pipeline (400+), improving product awareness, and leveraging new distribution channel

Vancouver, Canada Area

LGM Financial develops aftermarket extended warranty, wear protection, and credit insurance products sold in over 800 car dealerships across Canada, supported by an in-house direct sales team. The company also produces white-label OEM products for car manufacturers.RESPONSIBILITIES• Oversaw all marketing activities: +$1 million annual budget, reported directly to CEO• Managed/coached 7-person team• Strategic marketing campaigns and sales incentive programs• Marketing collateral: copy writing, art direction, translation• Digital marketing: corporate websites, SEO and social media marketing• Management of customer retention programs• Product marketing: leading executive-level core teams for new product development and launch • External creative agency/supplier management• Primary point of contact with OEM customers: VW, Audi, Kia, BMW, & MINI• Management of PR activitiesACCOMPLISHMENTS• Rebranded for 3 companies: logo, stationary, presentation templates, signage, websites• Rebranded 5 products• Developed and nationally launched 10 new products in 12 months• Reorganized department for improve performance• Raised $100K for The Children’s Wish Foundation and developed significant market awareness via Targa Newfoundland Rally Race marketing campaign• Produced suite of marketing collateral and in-store sales support materials (12 B2B brochures, 37 consumer brochures (English & French))• Developed advertising campaigns for targeted publications and online• Developed and executed campaign at 2011 Consumer Electronics Show. Yielded 4 strong customer prospects, 30+ qualified leads, & media exposure with NBC, C-Net, and The New York Times ($2K marketing budget)• Created and managed corporate PR program • Created and staffed a customer service department• Provided strategic & creative direction for online sales portal• Had a direct impact on sales and revenue generation: assisted in maintaining corporate sales when automotive industry decreased by 40%

Vancouver, Canada Area

SmarTire Systems was a publicly traded tech start-up (OTCBB) that invented, manufactured, and distributed tire pressure monitoring technology. Products were sold to passenger automotive manufacturers including Chevrolet (corvette), Aston Martin, and the Ferrari F1 team. I was involved in helping the company expand to new markets including RV, motorcycle, off-highway, commercial bus, and commercial truck. I also participated in establishing an aftermarket distribution network. The company was positioned for acquisition in 2007 and purchased by Bendix Commercial Vehicles Systems LLC in 2008.RESPONSIBILITIES• Managed the marketing and investor relations activity for the business (+$2.5M budget)• Managed 2 staff, external agencies, and suppliers • Developed marketing campaigns, sales incentive programs, and created marketing collateral• Launched products in new markets • Managed corporate website• Created investor relations strategy and wrote press releases• Created technical documentation and product manualsACCOMPLISHEMENTS• Launched 5 major product lines (commercial vehicles, off-highway, bus, RV, & motorcycle)• Created a new company website (copywriting, art direction, project management)• Wrote copy and art directed marketing collateral, advertising, product sheets, in-store POP displays, product packaging, sales support material, direct mailers, and whitepapers• Wrote technical documentation for products including user manuals, dealer training material, tech-support manuals, and troubleshooting guides• Created a tradeshow promotion campaign to support distribution channel and increase product awareness. Program included shows and rallies throughout the US. • Developed online ROI calculator for commercial vehicle and bus markets• Had a direct impact on revenue generation: contributor to approx 25% sales growth

Vancouver, Canada Area

Pacific Cellular was the largest cellular retail group on the west coast for Rogers Communications, operating retail locations and an 18 person corporate sales team. RESPONSIBILITIES• Product marketing and corporate communications• Primary point of contact Rogers Communications for local advertising and promotional campaigns• Management assistant for an 18 person corporate sales teamACCOMPLISHMENTS• Smooth operation of sales activity and retainment of top-performers: ensured reps were meeting quarterly/annual targets, had accurate paperwork submitted on time, were incentivized to succeed• Generated inbound leads via successful promotional campaigns, newspaper ads, and direct mail campaigns

WebTech Wireless was a publicly traded tech start-up that developed wireless GPS fleet management and telematics solutions for commercial fleets. Global distribution via direct sales and distribution network. Merged with BSM Technologies in 2015 which was purchased by Geotab Inc in 2019.RESPONSIBILITIES• Creating marketing and sales collateral: copy writing & art direction s support material• Managing external suppliers: marketing agency, graphic designer, print suppliers, and web designers• Coordinating product launches• Managing and attending tradeshows: booth design, pitch deck, collateral• PR/IR: writing press releases and communicating with investors• Creating/Managing corporate website• Creating channel incentive programs• Creating technical documentationACCOMPLISHMENTS• Worked with ownership to build marketing foundation: core narrative, product names, company logo• Worked with sales team to define sales process and created a suite of support tools to help them close new business in an emerging market: wrote/art directed product brochures, cutsheets, whitepapers, proposal and presentation templates, an ROI calculator, an automated product demo tool, and a sales order requisition process• Worked with 3rd party IR team to create marketing tools for investment, helped take company public via reverse take over: wrote/art directed corporate brochure and investment collateral• Coordinated exhibition and attended the company's first tradeshow: 2001 3GSM World Congress; a major international telecom tradeshow in Cannes, France • Oversaw the production of the company's first website• Developed product packaging and design including emblems, and labels• Conducted product pricing analysis and implemented an improved pricing structure• Wrote installation guides, user manuals, and FAQ documents

Bachelor Of Commerce, Entrepreneurial Management

Activities and Societies: • Elected to Student Government: Commerce Representative • Courses taken in marketing, communications.

Marketing & Sales Management Diploma, Marketing