Richard Whitehead Email & Phone Number

Vancouver, British Columbia, Canada

• EDGE Construction is a Vancouver-based builder of 6-story wood-frame multi-family projects (including LEED Certified and Passive House), steel-frame and tilt-up concrete commercial projects, and tenant improvement.
• Strategic marketing to support business growth including brand awareness and lead generation
• Branding and corporate communciations for EDGE group of companies
• Executive-level sales of multi-family new, commercial-new, and tenant improvement construction services

Vancouver, British Columbia, Canada

• RESPONSIBILITEIS
• Executive-level business development for multi-family new, commercial-new, and tenant improvement construction
• Corporate marketing to support salesACCOMPLISHMENTS
• Rapidly learned about lowrise multifamily, and commercial construction - 1st contract signed within 4 months of starting in the role
• Built TI book of business including trusted relationships with Commercial Real Estate Brokers, Landlords, and Customers
• Expanded company to new commercial asset-classes

Vancouver, Canada Area

Whitehead Creative is a boutique agency offering B2B and B2C marketing services. Clients include hardware/software technology (SaaS), energy, commercial logistics and transportation, and medical wellness.

Vancouver, Canada Area

• Clean-tech hardware/software (SaaS) start-up that invented technology to reduce a building's total power consumption by modulating it's incoming grid voltage. North American distribution through direct sales and.
• Rebranded company in 60 days - New logo, corporate narrative, produce value proposition
• Reduced average sales cycle by 20% and improved close rate average by 15% via process improvements, training, buddy-calls in the field, objection handling, opportunity scoring, and mentoring to sell from strength.
• Produced full collateral suite to support sales in 13 markets (90 days)
• Project managed the development and deployment of next generation product
• Created and deployed new website (60 days)

Vancouver, Canada Area

• Start-up, pre-revenue, smartphone app incubator. Publicly traded on the CSE. Primary app helped university students buy and sell items conveniently and safely. North American distribution direct to consumer.
• Built business plan and restructured company to focus on product development and customer satisfaction
• Recruited new Board members and hired core team (CFO, software development, sales, marketing)
• Created software development roadmap - outsourced development of new software and product features
• Developed go-to-market strategy and launched product on 23 campuses in 60 days: tripled app user-base
• Obtained early-stage commitments for paid in-app advertising from fortune 500 companies including Coca-Cola, Aritzia, Rogers Communications, and Cort

Vancouver, Canada Area

• Creates software-based efficiency and revenue generation products for the parking industry. North American distribution through direct sales. RESPONSIBILITIES
• Daily management and coaching of marketing team and creative agency relationship
• Creation and management of annual marketing plans and budgets ($600K)
• Development of marketing campaigns, advertising, sales collateral (copy writing and art direction) trade show exhibition, and PR
• Management of corporate website, social media, and SEO ACCOMPLISHMENTS
• Executed full corporate rebrand in 45 days

Vancouver, Canada Area

• Designs and manufactures industrial 3D machine vision sensor technology for manufacturing automation (global distribution)RESPONSIBILITIES
• Team management and coaching: 5 staff
• Creation and management of annual marketing plans and budgets (+$2 million)
• Development of promotional campaigns, advertising, trade shows, PR, collateral (copy writing & art direction), and web marketing (site, SEO, social media)
• Project management including product launches
• Strategic marketing liaison with distribution channel ACCOMPLISHMENTS

Vancouver, Canada Area

• LGM Financial develops aftermarket extended warranty, wear protection, and credit insurance products sold in over 800 car dealerships across Canada, supported by an in-house direct sales team. The company also produces.
• Oversaw all marketing activities: +$1 million annual budget, reported directly to CEO
• Managed/coached 7-person team
• Strategic marketing campaigns and sales incentive programs
• Marketing collateral: copy writing, art direction, translation
• Digital marketing: corporate websites, SEO and social media marketing

Vancouver, Canada Area

• SmarTire Systems was a publicly traded tech start-up (OTCBB) that invented, manufactured, and distributed tire pressure monitoring technology. Products were sold to passenger automotive manufacturers including.
• Managed the marketing and investor relations activity for the business (+$2.5M budget)
• Managed 2 staff, external agencies, and suppliers
• Developed marketing campaigns, sales incentive programs, and created marketing collateral
• Launched products in new markets
• Managed corporate website

Vancouver, Canada Area

• Pacific Cellular was the largest cellular retail group on the west coast for Rogers Communications, operating retail locations and an 18 person corporate sales team. RESPONSIBILITIES
• Product marketing and corporate communications
• Primary point of contact Rogers Communications for local advertising and promotional campaigns
• Management assistant for an 18 person corporate sales teamACCOMPLISHMENTS
• Smooth operation of sales activity and retainment of top-performers: ensured reps were meeting quarterly/annual targets, had accurate paperwork submitted on time, were incentivized to succeed
• Generated inbound leads via successful promotional campaigns, newspaper ads, and direct mail campaigns

• WebTech Wireless was a publicly traded tech start-up that developed wireless GPS fleet management and telematics solutions for commercial fleets. Global distribution via direct sales and distribution network. Merged.
• Creating marketing and sales collateral: copy writing & art direction s support material
• Managing external suppliers: marketing agency, graphic designer, print suppliers, and web designers
• Coordinating product launches
• Managing and attending tradeshows: booth design, pitch deck, collateral
• PR/IR: writing press releases and communicating with investors

Bachelor Of Commerce, Entrepreneurial Management

Activities and Societies: • Elected to Student Government: Commerce Representative • Courses taken in marketing, communications.

Marketing & Sales Management Diploma, Marketing