Spearheaded the expansion of the Hoopbus program into Mexico, driving the love for basketball across the country.Implemented strategic partnerships with local communities to promote basketball culture and engagement.

Developed together with global brands and mentors, the first holistic basketball camp in Mexico to help provide the right tools and education for the next generation.Co-created Innvictus' Social Responsibility vertical "Legado Innvictus"Created YouTube docuseries focused on empowering mexican culture through sportsSuccessfully renovated +40 playgrounds to help reactivate and unite over 200 communities.Crafted innovative and transformative initiatives for brands such as: adidas, playstation, new balance, hennessy, puma, between others, fostering community connections and enhancing their brand presence. Collaborated with global partners: Veniceball, Hoops Outside, Project Backboard, Asphalt Chronicles Buckets and borders and The Give and Grow.Launched the first “Hoopbus” in LATAM.

Developed Marketing plan and strategy for México, Colombia and PanamáSuccessfully created “Day of the dead” Global Campaign within a short period of timeCreated product training focal points for partners to push new productsCoordinated brand initiatives with partners and retailers in the region.

Responsible of creation, planning and execution of Reed’s first Sports and Fitness Festival / brand in MexicoSuccesfully launched the first b2b / b2c tradeshow for Reed MexicoResponsible of all marketing strategy, digital campaigns, P&L managment,influencer marketing, OOH, asset managment and content creationWorked and collaborated with +30 top athletes in the world(Scottie Pippen, Chad Johnson, WWE Superstars)

Launched first event powered by FIBO Global in LATAMReadapted and reimagined FIBO's concept for local MarketNegotiated global partnerships with brands and assets to participate in multiple events under FIBO's umbrella

Won awards for Teamwork, Unity and Passion within the company.Planned, coordinated and hosted events with global athletes and superstars(Michael Phelps, Ray Lewis and Jordan Spieth)Developed UA (Mexico) Culture Team (Wellness and Social Responsibility program). Worked in collaboration UA Global Teams for campaigns, product launches,events, product training and customer experience programs. Worked together and sponsored global brands and teams, such as: NBA, MLB, NFL, Diablos Rojos, Cruz Azul.Responsible for planning and execution of activations, promotional campaigns, ISC and product training events nationwide.

Executed +20 succesfull events nationwide throughout the year Coordinated Grassroots Program for events all-across the USBroke sales records of the last five years on three of our eventsResponsible for proper execution of branding, promo and retail activations for Soccer.com, Lacrosse.com & WorldRugbyShop.com

Executed promo campaigns for all of adidas partnersCreated sales incentives for client’s sales repsLooked over national ISC campaignsCreated activations to push brand products in shopping malls and POS nationwideCoordinated marketing agencies to execute display, BTL, PR, sales promoter initiatives