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I’m an accomplished marketing professional with an extensive background in product management, marketing strategy, strategic analytics, and customer segmentation–built over a decade of marketing leadership roles in powerfully branded subscription businesses.My ability to excel in this space is powered by 1) the desire to get “under the hood” of how a business works day-to-day; 2) an ability to communicate business needs in the technical language of the IT space; and 3) my experience developing and communicating critical insights to senior leadership teams.Bringing these capabilities to bear has enabled my teams to repeatedly break new ground and deliver improvements in the effectiveness of marketing analytics while maximizing fact-based decision-making by:■ Synthesizing vast amounts of disparate data into top-line insights to improve decision-making■ Driving functional alignment to smooth program performance and increase operational effectiveness■ Leveraging available data to unlock incremental value by focusing sales and customer experience activitiesI’m highly effective at communicating across organizational layers and with senior leadership to place the customer at the center of every decision. You can count on me to:■ Zero-in on what’s working and focus on what CAN be done rather than what can’t ■ Analyze and explain data, rather than hand you a two-dimensional dashboard or simple trend line chart■ Ensure that the organization is making effective and optimized marketing decisions amidst the pressures of day-to-day operations■ Be uncompromising in my commitment to the company’s objectives and to delivering the highest quality results, alwaysI’m fully committed to delivering top-notch product, doing it the right way and supporting the team’s achievement of its objectives. To that end, I enjoy pressure, crave challenge, and thrive in high stakes environments.If you’d like to connect, please contact me directly: ray.taylor@mac.com; 703.930.1787
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Director, Segmentation StrategyNii Holdings, Inc. 2010 - 2013Reston, VaAs Director, I led the development of a strategic segmentation program for the organization’s Latin American Wireless Operations. In this role, I led the establishment and implementation of customer segmentation lenses in both the consumer and business spaces across five of the largest markets in Latin America. Particular responsibilities included the definition, development, and delivery of primary research, the prioritization of target segments, and the operationalization of segment learnings in sales, marketing, and care functions.Accomplishments include:■ Developed a proprietary segmentation framework for Latin American business accounts, which focused sales teams’ prospecting activities, identified incremental revenue opportunities, and delivered an optimized and differentiated customer experience■ Created go-to-market strategies for targeted business segments including classification tools, how-to-sell profiles for each core segment and product-centric overviews of segment-level wants and needs■ Designed a predictive modeling program to integrate segment-level consumer research insights with subscriber data■ Selected and managed strategic research partners, leading both primary research design and execution■ Provided subject matter expertise on segmentation techniques, research output, and resulting insights, integrating learnings into both a regional brand launch as well as new product design and development -
Director, Automotive Conversion MarketingSirius Xm Satellite Radio 2008 - 2010Washington, DcDirector, Automotive Conversion Marketing (2008 – 2010)I oversaw the performance reporting and strategic analytics behind a $30M annual marketing investment driving the conversion of new car buyers to self-pay satellite radio subscribers.Directing a robust marketing analytics engine, my key responsibilities included developing and delivering executive-level conversion performance reviews, formulation of business driver analytics, conversion rate forecasting, marketing program budget planning, and segment propensity modeling.Achievements include:■ Tracked and evaluated the marketing effectiveness of the Automotive Conversion contact stream on approximately 350,000 new car purchasers each month■ Oversaw the development and maintenance of complex propensity models driving differentiated treatment and establishing clear investment priorities■ Identified performance improvement initiatives and developed customized offers to drive conversion in individual segments -
Director, Retail MarketingSirius Xm Radio Inc. 2006 - 2008Washington, DcPrimarily responsible for developing offers to support consumer web, telesales, and indirect retail channels, I established a deep understanding of performance drivers and implemented a detailed forecasting process to provide rich insights regarding sales velocity, activation trajectory and account-level growth metrics.Achievements include:■ Established retail promotional offers that delivered 1M+ gross adds and generated $150M+ in revenue while driving a 5% reduction in year over year acquisition costs■ Shifted the retail device promotion strategy away from a low-end, price-leader focus and toward a balanced portfolio approach, delivering a 20% increase in monthly sales■ Constructed a consumer sales forecast that consistently improved visibility to near-term subscriber trends, eased promotions expense management, and lowered inventory carrying costs
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Director, Wireless Voice MarketingSprint Nextel 2005 - 2006Reston, VaAs Director of Wireless Voice Marketing, I developed and executed marketing plans to drive share of wireless voice in Sprint Nextel’s Consumer, Enterprise, General Business, and Public Sector segments. My primary responsibilities included the development of offer portfolios, construction of product positioning tools, creation of segment-level retention programs, and the implementation of pricing strategies to drive both short and long-term business objectives. Additional responsibilities included constant assessment of the competitive landscape, reviewing unit and revenue performance metrics and developing the programmatic infrastructure necessary to drive continued success. Achievements include:■ Materially shortened account acquisition timelines while delivering a 20 basis point improvement in retention rates by developing and implementing an Enterprise volume purchase discount program■ Oversaw the development and implementation of regional and national programs aligning target segment opportunities with new billing functionalities, specific distribution channels and customer care treatment streams -
Director, Strategic MarketingNextel Communications 1998 - 2005Reston, VaDirector, Strategic Marketing 2004–05Managed the development and presentation of marketing analytics and promotions performance reviews to senior leadership, which evaluated the competitive landscape, channel productivity, distribution effectiveness, and segment sales trends to highlight executional strengths and areas of opportunity.Achievements include:■ Delivered customized, geography-specific service promotions that drove market-level unit and revenue growth as well as improved distribution productivity and effectiveness■ Developed and delivered competitive analytics, selling tools, and positioning documents for field sales teams to facilitate the capture of 450,000+ new subscribers each month Other roles:Senior Manager, Regional Marketing & Analysis, Walnut Creek, CA 2002-04Manager, Regional Marketing & Analysis, Walnut Creek, CA 2000-02Marketing Analyst, West Region, Buffalo Grove, IL 1998-2000
Ray Taylor Skills
Ray Taylor Education Details
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Marketing, Finance -
Political Science
Frequently Asked Questions about Ray Taylor
What is Ray Taylor's role at the current company?
Ray Taylor's current role is Marketing Strategy Consultant.
What is Ray Taylor's email address?
Ray Taylor's email address is ra****@****ers.com
What is Ray Taylor's direct phone number?
Ray Taylor's direct phone number is (202) 380*****
What schools did Ray Taylor attend?
Ray Taylor attended William & Mary – Raymond A. Mason School Of Business, Virginia Tech.
What skills is Ray Taylor known for?
Ray Taylor has skills like Strategy, Analytics, Marketing Strategy, Segmentation, Marketing, Product Marketing, Market Research, Marketing Research, Cross Functional Team Leadership, Pricing Strategy, Strategic Planning, Market Planning.
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Ray Taylor
Menlo Park, Ca4alchemicsolutions.com, hotmail.com, skta.com, skta.com3 +165040XXXXX
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4yahoo.com, hotmail.com, flux7.com, meteorcomm.com -
Ray Taylor
Austin, Tx2gmail.com, deloitte.com -
Ray Taylor
Ceo | Mentor | Speaker | Business Success Coach👨🏾💼📊Mba 🎓| Business Finance & Entrepreneurship Development.Pittsburgh, Pa
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