I’m an accomplished marketing professional with an extensive background in product management, marketing strategy, strategic analytics, and customer segmentation–built over a decade of marketing leadership roles in powerfully branded subscription businesses.My ability to excel in this space is powered by 1) the desire to get “under the hood” of how a business works day-to-day; 2) an ability to communicate business needs in the technical language of the IT space; and 3) my experience developing and communicating critical insights to senior leadership teams.Bringing these capabilities to bear has enabled my teams to repeatedly break new ground and deliver improvements in the effectiveness of marketing analytics while maximizing fact-based decision-making by:■ Synthesizing vast amounts of disparate data into top-line insights to improve decision-making■ Driving functional alignment to smooth program performance and increase operational effectiveness■ Leveraging available data to unlock incremental value by focusing sales and customer experience activitiesI’m highly effective at communicating across organizational layers and with senior leadership to place the customer at the center of every decision. You can count on me to:■ Zero-in on what’s working and focus on what CAN be done rather than what can’t ■ Analyze and explain data, rather than hand you a two-dimensional dashboard or simple trend line chart■ Ensure that the organization is making effective and optimized marketing decisions amidst the pressures of day-to-day operations■ Be uncompromising in my commitment to the company’s objectives and to delivering the highest quality results, alwaysI’m fully committed to delivering top-notch product, doing it the right way and supporting the team’s achievement of its objectives. To that end, I enjoy pressure, crave challenge, and thrive in high stakes environments.If you’d like to connect, please contact me directly: ray.taylor@mac.com; 703.930.1787
Listed skills include Strategy, Analytics, Marketing Strategy, Segmentation, and 20 others.