● Co-founded and led a digital performance marketing agency, specializing insocial advertising on platforms including Facebook, Instagram, TikTok,Pinterest, and others.● Developed and executed highly successful social media advertisingstrategies, consistently exceeding client objectives and expectations.● Managed Certified Meta (Facebook) Ad Partner agency, overseeing thedirection and performance of social ad campaigns.● Created tailored dashboards, delivered in-depth performance reports, andutilized data-driven insights to optimize social media ad campaigns.● Successfully managed ad budgets exceeding €10 million annually,consistently delivering impressive ROI.● Provided expert product consultancy services, offering recommendations onsocial ad features and roadmap enhancements based on market trends anduser engagement.

https://www.faceads.help/

● Led strategic social media advertising initiatives for prominent clients usingGravity4's platform.● Developed comprehensive pre and post-campaign strategies, leading to thesuccessful acquisition of over 20 contracts across various regions, includingLatAm, Americas, Europe, and Oceania.● Acted as a strategic social media consultant, delivering insights andrecommendations that consistently improved campaign performance andROI.● Created and presented detailed performance reports for Facebook MarketingPartner LatAm program managers.

● Spearheaded the expansion of the digital marketing sector, with a particularfocus on social media advertising.● Responsible for developing the project to win the agency's biggest client atthe time, despite having competed with the biggest agencies in Brazil.● Successfully planned and executed social media ad campaigns that droveresults for national projects.● Gained hands-on experience in developing and optimizing social advertisinginitiatives.

This agency was a big change. Leaving only the conducting of monitoring to open the digital sector of an offline agency. As the portfolio of clients was little, I was responsible for the entire area for a long time. Since the creation of the briefing with the client, to the planning of new strategies, content creation, monitoring, media buying and presentation of results to the client. Working in several areas at the same time meant that I had a great sense of the digital area as a whole. Greatly facilitating future coordination in a digital agency.

The monitoring work was my gateway to the digital market. It was because of it that I started studying the behavior and user trends in social media. It is through this continuous analysis of human behavior with technology I plan my future digital strategies.