• Contributed in the company winning the prestigious ARTs Award in 2021• Oversee and execute all B2B marketing collateral for tradeshow announcements four times a year• Responsible for all marketing collateral to B2B customers including social, emails, mailers, showroom collateral, supplements, catalogs, lookbooks, digital banners, and brochures• Organize and build marketing calendar for all marketing pieces to ensure deadlines are met on time• Direct the launch of 120+ new products a year including developing promotional strategies for each release• Self-sufficient in building email marketing strategy including planning, writing email briefs, creating email templates, content creation, A/B testing, and reporting and analysis of email performance• Increased email performance: average OR is above 20% with average CTR above 3.77%• Develop sales tools and assets for 35+ sales reps on a quarterly basis including sales presentations, flyers, product sales sheets, promotional assets, etc.• Research for opportunities for lead generation, brand exposure, showroom participation• Develop strong rapport with publications to increase editorial inclusions, ad insertions and co-op opportunities• Responsible for managing and effectively executing a marketing strategy with a marketing budget of $150k• Improve brand strategy by creating brand style guide to elevate brand positioning• Manage product photography requests for silos and environmental shots• Spearhead the migration and implementation of the company’s website twice within 6 years onto a newplatform both including a complete redesign of all aspects of the website including overall site navigation, layout, better UX and UI experience, product information, cart and checkout accessibility, filters, account dashboard, colors, imagery, etc.; liaison between internal teams and vendors assisting in the onboarding of the new website. Manage and continuously maintain and update website with new content

• Oversaw, planned and executed all marketing collateral including emails, mailers, and digital support of B2B and B2C communications for all of Princess Cruises’ promotional sales while ensuring each sale looked consistent through each marketing channel while also catering the message to different target audiences, in order to increase cruise bookings and sale revenue• Collaborated with various teams to create and deploy over 240 emails each year to various targeted audiences based on their interests and customer history with the company (prospects vs. returning guests) to ensure guests are properly informed of promotional sales• Led strategy meetings to make sure all teams are aligned in regards to what products will be promoted, what the offer will be, what creative assets are needed, and set deadlines• Managed and optimized custom promotional calendar and work flow for all promotional related projects to ensure all deadlines are met on time and all key stakeholders are informed of any timeline changes• Partnered with the web, social and PR teams, and media agency with providing and overseeing the implementation of promotional sale assets• Enhanced email strategy for B2B communication company-wide that would result in efficient and effective use of cost and time for internal teams and increase email performance by consolidating inconsistent and excessive amount of communications into a standard weekly newsletter that provides news, promotional sales, launches, etc. • Tested within emails including segmentation and message testing as well as within the digital channel including target audience, message, and image testing to increase email and digital KPIs • Provided ongoing reporting and analysis for promotional sales for future business decisions• Headed all planning and marketing efforts in May 2017 for a one-day sale that resulted in the largest booking day in Princess Cruises history

• Manage internal trafficking, coordination and administrative support for both Brand Marketing and Retail Sales teams• Assist in the development of project plans, creative routings, and deployment schedules for numerous projects• Assist with SEM/SEO initiatives including optimizing web pages and press releases• Spearhead the development, production and content of digital and print ads and advertorials for the B2B sales community• Design and oversee digital assets for retargeting and social assets for Facebook• Manage marketing collateral for partnerships, sweepstakes and sponsorships• Manage the fulfillment process of cruise winners including coordinating with internal Cruise Vacation Planners to ensure a seamless booking process and optimal guest satisfaction• Code monthly invoices for Brand Marketing department

• Participated in the testing group for Siebel implementation for the Cruise Vacation Planning department; analyzed data migration, functionality of Siebel as well as trained agents in Siebel• Work with potential and existing guests, establish rapport and assist in making reservations• Task oriented in setting priorities and time management for daily activities• Provide product knowledge so guests feel confident in choosing Princess Cruises

• Establish rapport with new and returning guests to make booking reservations• Task oriented in setting priorities and time management for daily activities• Provide product knowledge so guests feel confident in choosing Princess Cruises

• Delegate duties to team members• Work closely and as a liaison between team members, team leads and executives• Perform several tasks at one time including assisting guests in the fitting room and on the phone

• Design print and digital marketing collateral for different organizations on campus• Interact one-on-one with clients to brainstorm ideas and present concepts• Multi-task several projects at one time under strict deadlines