Robin Teets Email & Phone Number

Greater Pittsburgh Area

Robin co-founded and directs ARIA Strategic Communications, a marketing communications and public relations consultancy that specializes in translating business strategy and objectives into comprehensive marketing communications, public relations and integrated sales strategy, programs and content.Strategy is our first focus, so we take the time to understand your business, as well as the needs and desires of your clients and customers. We engage all relevant organizational functions in our development process so that we get a 360-degree perspective while at the same time generating buy-in. We craft and refine your value proposition and communications platforms to directly address the needs of your audience, and we develop and execute integrated marketing programs, campaigns and content to help your messages break through across multiple media and content platforms.

Robin serves as project lead and facilitator of the NGO Tuna Forum, which brings together NGOs, individuals and organizations that work comprehensively on tuna sustainability issues globally. The Forum works to elevate “pre-competitive” engagement where possible on issues and opportunities that fall within one or more of the following core focus areas:- Regional Fisheries Management Organization (RFMO) Management & Advocacy- Market-based Mechanisms for Improving Sustainability- On the Water Research, Activities and Improvements

Facilitated the development of a coalition conceived to leverage US policy mechanisms to address the intersecting issues of illegal, unreported and unregulated fishing and human and labor rights violations on fishing vessels.

Robin serves as strategist at Cullari Communications Global, a leading global communications and stakeholder relations firm. Our seamless global network consists of seasoned professionals, all of whom have a minimum of 10 years experience in their areas of expertise, active in all 50 US states and more than 10 international markets. We provide our clients with unique and strategically integrated public relations, public affairs, media, reputation and risk management, advocacy and digital solutions. Our extensive network of expert staff work with our clients to develop targeted strategic, integrated approaches to solving business issues and meeting goals and objectives.

Greater Pittsburgh Area

Robin led the marketing communications and state government affairs function for Heinz North America, H.J. Heinz Company’s largest division – representing half of total company sales and profit. In this role, he was responsible for all external communications efforts, including executive communications, issues and crisis management and media relations. Robin also led the company’s brand communications efforts across all U.S. brands, as well as government affairs for Heinz across 12 states where Heinz has U.S. operations.

Greater Pittsburgh Area

Robin was a Vice President at Ketchum, Inc. in Pittsburgh, where he focused on business-to-business marketing communications and branding, issues and crisis management, labor relations and government affairs. Clients included Alcoa, Newmont Corporation, Kerr-McGee, H.J. Heinz, Allegheny Technologies (ATI), Pennsylvania Department of Community & Economic Development (DCED), FedEx Corporation, United States Tuna Foundation (now the Tuna Council), American Iron and Steel Institute (AISI), and others.

Baltimore, Maryland Area