Richard Gendreau, M.A. Email & Phone Number

Huntington Beach, California, United States

Seal Beach, California, United States

Currently, I lead all facets of membership management for a premier private club with +950 members, an accumulated annual revenue of over $17M, and monthly membership dues of over $810K. I increase membership dues and generate initiation fee revenue by identifying and recruiting new athletic, social, and golf members, upgrading existing membership base, and reducing attrition in the club. I managed the restructuring of membership offerings to decrease membership size by 15% while driving a new standard price point for the market that boost monthly member dues by $140K. I leverage multiple advanced CRM and Data Analytics Systems, including Salesforce, PowerBI, Members First, Member Pride, and Tableau to drive multifaceted operations.Highlights of accomplishment in this role include:• I headed the restructuring of memberships and streamlined offerings down to two golf membership and two non-golf membership types.• I resolved compaction/crowding issues and established new market standards for pricing relative to competition by revitalizing access for each level of membership. • I increased market demand and developed a record high benchmark for entry into the club through discontinuing new enrollment for golf membership and designing waitlist for each member type.• I developed a new market standard for pricing with a $1.6M growth in dues revenue for FY 2022 despite a decisive reduction in membership levels.

Coto De Caza, California, United States

With this organization, I executed growth-focused strategies to acquire members and drive business volume growth within a challenging COVID environment. I increased membership dues and generated substantial initiation fee revenue through sourcing and capturing new members across Athletic, Tennis, and Golf. I maintained prospective member inventory by driving cutting-edge marketing initiatives, including promotion of a 15K sq. ft. Fitness and Aquatics center, 10 tennis courts, two championship golf courses, and three fine dining outlets. Highlights of accomplishments in this role include:• I delivered a net increase in member levels of 40 members for the second half of 2020 through implementing captivating sales and marketing initiatives.• I exceeded 2021 Q1 and Q2 dues added goals by $24.5K (125% to plan) and surpassed 2021 Q1 and Q2 Initiation Fee goals by $450K (226% to plan).

Casta Del Sol Golf Course

While working as General Manager, I highlighted value of Players Club Monthly Membership Model through identifying the asset and providing comprehensive sales training. I developed highly skilled sales teams through analyzing success factors and recommending innovative sales techniques. I led end-to-end management of maintenance projects while completing deliverables within predefined time, scope, and budget constraints. I mentored a team of five managers and 65 full and part-time personnel on delivering best-in-class guest services. I planned, marketed, and executed players club events to engage existing membership and generate leads for prospective membership. I steered all facets of account management to ensure accurate billing of existing memberships and encourage inactive members to re-enroll. I held full spectrum of P&L accountability, reviewed performance, and devised plans to achieve financial goals and control expenditures. Highlights of accomplishments in this role include:• I successfully addressed the delay issues with the bar renovation project lacking by six months through sourcing new contractor and completing inspection within three months.• I enhanced overall staff by eight individuals and increased wages of six key team members while reducing payroll by 4% through decreasing overtime and improving staffing procedures during inclement weather days. • I outperformed EBITDA goals by more than $600K combined across two properties with a flow rate of 42% by developing and implementing results-driven strategies.

Lake Forest Golf Center

While working as General Manager, I highlighted value of Players Club Monthly Membership Model through identifying the asset and providing comprehensive sales training. I developed highly skilled sales teams through analyzing success factors and recommending innovative sales techniques. I led end-to-end management of maintenance projects while completing deliverables within predefined time, scope, and budget constraints. I mentored a team of five managers and 65 full and part-time personnel on delivering best-in-class guest services. I planned, marketed, and executed players club events to engage existing membership and generate leads for prospective membership. I steered all facets of account management to ensure accurate billing of existing memberships and encourage inactive members to re-enroll. I held full spectrum of P&L accountability, reviewed performance, and devised plans to achieve financial goals and control expenditures. Highlights of accomplishments in this role include:• I increased players club members from 2.5K to 3.4K by implementing a sales training program, despite the increasing monthly players club membership fees.• I reduced closure times due to inclement weather by 40% through steering a $250K CAPEX project for installation of new drainage and pump system.• I enhanced instruction revenue by 10% over the prior year through driving Junior development programming offerings and acquiring SWING analysis tech platform (TrackMan).• I enhanced overall staff by eight individuals and increased wages of six key team members while reducing payroll by 4% through decreasing overtime and improving staffing procedures during inclement weather days. • I outperformed EBITDA goals by more than $600K combined across two properties with a flow rate of 42% by developing and implementing results-driven strategies.

Coyote Hills Golf Course

As the Assistant General Manager I oversaw day-to-day golf operations of a high-volume premier daily fee golf course generating in excess of $9M in annual revenue. Highlights of accomplishments in this role include:• I provided hands-on leadership to sales teams of five individuals, assessed job performance, evaluated training needs, and delivered effective plans to enhance productivity.• I directed six department heads with 35 additional direct reports, established goals, and motivated team members to achieve individual and team objectives.

Coyote Hills Golf Club

In this capacity, I conducted extensive market research to identify and capture tournament and corporate function opportunities within a competitive environment. I managed inbound leads, repeat customers, and outbound leads, using outstanding analytical and negotiation expertise. I developed effective plans to drive sales of $1.49M in tournament fees, merchandise, and food/beverage against a budget of $1.339M in 2017.

Garden Grove, Ca

-Train newly hired officers during a 4-week one-on-one training phase.-Provide periodic briefing training to officers assigned to my shift.-Review officer incident reports for accuracy and completeness.-Review squad's bi-weekly time sheets and submit for approval.

Garden Grove, Ca

-Enforce all municipal, state, and federal laws.-Patrol an assigned area and address growing crime trends.-Investigate criminal incidents, collect evidence, apprehend and arrest person(s) responsible.-Investigate traffic collisions and provide first aid to injured parties.

Master Of Arts (Ma), Sport And Fitness Administration/Management

Recipient of the USFSM Academic Achievement award for achieving the highest cumulative GPA throughout the program.

Ca P.O.S.T. Basic Police Certification, Criminal Justice/Police Science

Bachelor’S Degree, Criminal Justice