Russell Hawkins Email & Phone Number

Ann Arbor, Mi, Us

Design, build, and maintain responsive websites and landing pages, optimized for SEO. Create identity systems and marketing materials for new businesses. Work with clients to design compelling book covers.

Freelance marketing, communications and design.• Marketing Communications• Graphic & Web Design• Digital Marketing• Digital & Print Advertising• Social Media Marketing• Branding

Responsible for strategy development and defining and implementing tactical plans in support of UNICO Technologies Group, and its brands: Benshaw, Inc. & Unico, LLC. Revived a nonexistent marketing department into a flourishing automated marketing platform for three brands in less than six months, including the branding of a newly created company. Implemented a robust lead generation system, created a partner portal for channel management, managed and designed print and digital advertising, website creation and management, social media creation and management, trade show coordination, layout, design & communication, created and curated two email newsletters, updated and rebranded a 300+ page catalog and over a dozen brochures, both in english and in Spanish.

Responsible for strategy development and defining and implementing tactical plans in support of Benshaw, Inc.Provide critical leadership to ensure established selling and demand generation strategies to accomplish overall company objectives and support attainment of company brand and marketing program standards while attaining sales, order and price quality financial targets.

Ann Arbor, Michigan

Lead an effective re-branding campaign, leveraged strengths in cost-effective marketing management and vendor negotiations, and performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs.Created marketing automation tools including interactive electronic catalog and brochure apps, enewsletters, videos, trade show displays, and assisted with the development and design of a new CMS and multiple websites. Produced marketing campaigns that incorporated marketing communications, advertising, social media, and other channels as needed. Created and managed a secure web portal for distributors to monitor their financial status and to download various marketing tools, improving communication flow and adding an effective sales tool.Designed powerpoint presentations and training brochures for sales and distributors that enhanced the understanding of complex product features and helped them sell more effectively.

Developed a monthly enewsletter leading to over $30,000 in sales annually. Designed and managed a mobile recipe app, and created from scratch a vibrant social media presence and community.Conceptualized and orchestrated marketing campaigns that effectively reinforced and built brand awareness through print and digital advertising, website design, and environmental design including tractor trailer and tradeshow graphics.

Conceptualized and orchestrated marketing campaigns that effectively reinforced and built brand awareness through print and digital advertising, website design, and environmental design including tractor trailer and tradeshow graphics.

• Dream crazy dreams• Graphic design (logo design, letterhead, business cards, envelopes, banners, flyers, etc.)• Filing

• Magazine + Book layout• Logo manipulation• Scanning + Color Correction• Cover Design

• Prepared files created on both Mac and PC platforms for output on offset press.• Document Layout• Occasional Graphic Design• Scanning + Color Correction• Copy Editing• Customer Relations

• Assisted and ran various bindery machines including cutter, folder, and saddle stitcher.• Press helper• General maintenance• Breakfast Delivery Boy

Bachelor Of Business Administration - Bba, Business Management

Activities and Societies: Intramural Sports Letterman, Knights Social ClubMinor: Graphic Design

Education record