The largest independent college of contemporary music in the world.•• Supported the launch of the College's first online master's degrees in Music Business and Music Production. •• Developed and refined content for a relaunch of the Berklee Online website.

A residential Catholic liberal arts and sciences college in Boston with 2,000 undergraduate and graduate students.•• Oversaw the launch of an institution-wide brand advancement initiative and provided leadership and direction for the College's marketing and communications.•• Reported to the President, serving as the College's Chief Brand Officer and member of the President's Cabinet.•• Worked with Cabinet-level peers to develop and implement communications plans focused on student recruitment and retention; fundraising; and engagement of key constituents including alumni, parents, students, faculty and staff.•• Directed the Office of Marketing as an in-house agency that delivered high-quality creative across print and digital media.•• Supervised the evolution of Emmanuel's website and other digital properties including microsites, blogs and social media. •• Managed Emmanuel's agencies of record, utilizing their expertise and ensuring a positive, collaborative working relationship between external consultants and Emmanuel's internal team.•• Served as Editor of the Emmanuel Magazine.

One of the world’s top ranked executive education providers, offering customized and open enrollment programs, e-learning, and thought leadership for companies, governments, NGOs, business leaders, and entrepreneurs.•• Drove business for the open enrollment program portfolio by developing new programs and designing and implementing integrated marketing campaigns that include digital, print, social, and content marketing strategies and tactics. • Sold and designed customized learning solutions worldwide to corporations, universities, and other organizations and partner closely with the Business Development team on lead generation and sales activities for customized programs.•• Oversaw the division’s e-learning business unit by working with our Instructional Designer to create and deliver new and innovative learning solutions for a range of professional audiences.•• Sourced, evaluated, and developed strategic partnerships that generate new opportunities for Babson.•• Developed and led the division’s strategic positioning around Entrepreneurial Thought & Action®, which has provided important differentiation in a highly competitive industry.•• Created and oversaw several channels that showcase faculty thought leadership including a monthly webinar series, digital newsletters, and published research.•• Member of Dean’s senior leadership team and the Babson College Marketing Council.

•• Taught as Adjunct Professor in undergraduate marketing courses including "Managing in a Competitive Environment - Marketing" and "Retailing Management."

HBS's Executive Education division offers more than 50 unique open enrollment programs designed to strengthen the leadership capacities of professionals.• Managed integrated marketing campaigns for a portfolio of 15 Executive Education programs, including a new group of global programs. Responsibilities included planning and executing program-specific advertising, direct mail, email, and social media campaigns; overseeing creation of brochures, applications, and web pages; closely tracking performance analytics and budgets; and using data and analytics to optimize efforts to meet enrollment goals.• Worked closely with creative, PR, and media planning agencies in the US, China and India; past participants and alumni; administration and faculty.• Supervised a marketing coordinator and led weekly meetings with a team of marketing coordinators.• Performed competitive research of unique Executive Education offerings at other top business schools worldwide and reported out the findings.• Conducted comprehensive analyses of HBS’ program pricing and in-depth research on programs offered by business schools in India and China.

A VC-backed technology start-up company that enabled retail and ISP partners to offer branded remote technical support services to their customers.•• Directed marketing for private label remote technical support brands developed by HiWired for retail partners including OfficeMax, BJ’s Wholesale Club, and Sony Style. Guided overall direction of brands with responsibilities including managing the design of product packaging, Web sites, online banner ads, in-store coupons, magazine ads, and printed brochures.•• Developed and presented at OfficeMax’s headquarters a strategic marketing plan for the retailer’s ctrlcenter™ brand with recommendations including attachment and bundling opportunities, ways to increase brand exposure, and ideas for increasing trial and sales of ctrlcenter services.•• Drove the consumer insights and competitive research activities for HiWired. Research findings shaped HiWired’s corporate positioning.•• Managed two PR agencies to drive awareness of HiWired from business development and consumer perspectives.

One of the Fortune 50’s premier post-MBA leadership development programs, involving cross- functional job assignments, mentoring, formal classroom instruction, and leadership development.• Drove a retail business by working as an Assistant Store Manager at a high-volume store.• Managed integrated marketing efforts for Eco Options program (comprised of 2,000+ green products) including branding, advertising, PR, merchandising, Web site, in-store clinics, internal communications, regional events, and partnerships. Awarded ‘Associate of the Quarter’ honors from Chief Marketing Officer for program launch, which achieved an advertised sales lift of 40% (vs. 14% average) & media reach of 68 million people.• Developed and presented to marketing and environmental leadership team a 3-year Marketing Plan for Eco Options, outlining a $15.6 million marketing budget for Eco Options in 2008.• Co-managed Black Friday events for 1,800 stores, driving sales of $85 million/99% in-stock levels. Directed a cross-functional team and had responsibility for event planning & execution frommerchandising, marketing, operational, and logistical perspectives. Uncovered process improvement areas and built new steps into the event management process.

Performed analysis of the vending industry to determine how Stonyfield could create a sustainable business model for its Healthy School Vending program; Presented recommendations to the company's CEO.

Created an associate testimonial program to be used for employment marketing and public relations; Coordinated employment marketing outreach for industry conferences and projects associated with National Hiring Partnerships.

Conducted a benchmarking project that analyzed the company’s competitive position and strategy; Created a new business model to enable independent band dealers nationwide to survive amidst competition; Presented the strategic proposal to Steinway’s CEO and executive team.

A firm that provides fundraising counsel and campaign management services to nonprofits worldwide.• Raised more than $1million during a capital and endowment campaign to benefit the Archdiocese of Boston, despite challenges due to a scandal in the Catholic Church.• Organized and led meetings to train, motivate and monitor the progress of 50 parish volunteers.• Tracked the statistical progress of campaigns and provided progress reports to committees.

A media-driven public relations agency focused on helping a wide variety technology, healthcare, and pro bono clients to articulate compelling stories and achieve valuable publicity that results in market advantage.• Secured coverage for clients in print and broadcast media including The Boston Globe, Los Angeles Times, National Geographic, Private Equity Week and Network World.• Developed and maintained relationships with media and analysts to enhance client recognition among industry influencers.• Wrote nationally distributed press releases to strategically position high-tech companies.