Are you looking to elevate your product or service to new heights? I specialize in driving growth through innovative performance marketing strategies. My expertise lies in testing and optimizing every step of the customer journey, from ad creative to lifetime value, ensuring maximum ROI and customer engagement.Key Competencies• Customer Journey Optimization: Skilled in testing and optimizing ad creative, ad placement, landing pages, conversion rates, post-conversion relationships, and lifetime value through A/B and multivariate testing.• Advanced Media Planning: Designing biddable media plans to enhance content discoverability and drive conversions at the lowest cost per acquisition.• PPC Campaign Management: Launching and managing PPC campaigns across top-performing online channels, continuously testing and refining market strategies.• Performance Marketing Development: Transforming your product or service into a high-performing marketing offer.Professional Experience• Strategic Campaign Execution: Ideated, executed, and scaled over 1,000 direct response PPC campaigns globally, delivering measurable results.• Process Optimization: Established robust processes and protocols for campaign measurement, optimizing results and minimizing errors.• Budget Management: Managed daily media budgets exceeding five figures, ensuring efficient allocation and maximum return on investment.• Custom Tracking Systems: Developed bespoke platform and tracking systems to accurately measure campaign KPIs and track goals effectively.• Diverse Platform Expertise: Collaborated with over 70 advertising networks and DSPs to launch CPC direct response campaigns on platforms such as Native, GDA, SEM, YouTube, Facebook, and Instagram.• Cross-Channel Analysis: Analyzed online-to-offline contributions and cross-channel impacts to refine and enhance campaign performance.• Team Leadership: Recruited, trained, and led a high-performing media buying team.

• Focused on scaling performance marketing campaigns to acquire and retain new users by managing multi-million US dollar annual budgets. • Created weekly management-level presentations.• Worked across several media channels to automate campaign flows and to experiment at scale (100+ tests) to maximize ROAS. • Managed and trained the global Media Buying team (10 members).• Defined SEO strategy for international markets and managed agency partner to execute SEO work-streams that solved specific business problems.

• Explored and implemented innovative methods of driving profitable online traffic, creating and implementing several social media techniques and advertising.• Ensuring KPIs were met by closely monitoring and optimising performance campaigns.• Monitored internal and external digital trends and technologies to continually improve the performance and maintain competitive advantage, identifying opportunities for native advertising, social media, mobile web marketing, web and email design, analytics, and custom campaign solutions.• Provided Affiliate Marketing support and management.• Leveraged communication skills to build lasting relationships with marketing partners throughout Europe and US.• Utilized expertise in writing and advertising copy to generate engaging content for campaigns to increase the conversion rate.

• Provided executive level customer support, serving as exclusive point-of-contact for company clients.• Conducted market research to identify new business opportunities and product “target markets” by utilizing specific population demographics, and lifestyle data of the type of customers we targeted.• Achieved personal and company lead generation goals, building actionable lists of potential customers.• Provided estimates and proposals to customers.• Provided support to Spanish partners and strengthened the relationship, leading to profitable collaboration.

• Chosen to assist on key branding accounts, including EG 1906 Premium Beer & Cabreiroá Premium Mineral Water, conducting market research to identify requirements for existing and future products, and analysing current market conditions and competitor information.• Successfully designed, implemented and analysed offline and online branding campaigns.• Played a key role in the creation and implementation of marketing plans and projects for new and existing products.• Monitored and reviewed road maps and budget to ensure all campaigns and initiatives were on schedule and within budget constraints while meeting client expectations.• Utilised the Internet as a medium to market our products & services with low-cost strategies and techniques utilizing services such as: social networking sites and targeted content positioning. • Responsible for reviewing, analysing, recommending and building strategic and tactical changes to drive business profitability by increasing clients through sponsored activities.

• Chosen for a prestigious internship, acting as the day to day point of contact for the successful set up and implementation of direct trade and inbound trade missions.• Coordinated meetings with Galician companies and international key clients to provide new sales opportunities.• Working in collaboration with other Chambers of Commerce, gaining experience in negotiations and networking skills.• Worked in a team environment to achieve all goals and meet project deadlines.• Leveraged multilingual skills to act as a liaison and translator, improving cross-cultural business relations for the organization.

Door-to-door selling• Using commercial aptitude to help grow the customer portfolio.• Providing support and guidance to the sales team (5 members)