Operationalize the strategic Digital Marketing vision to enable business impact and scalability.Lead the Performance Marketing channel enablement, execution and analytics team, delivering integrated and personalized experiences, new MarTech capabilities and prioritizing efficiency and quality to deliver business growth outcomes.Serve as Product Owner for MarTech Platforms, managing implementation of new capabilities, driving adoption and maintaining platform health to maximize value across the ecosystem.Enable Business and Marketing strategies, streamline workflows and reduce friction in process to drive operational excellence.Lead the Content Strategy and Operations team focused on optimization, governance, technology, process and scalability of an effective content strategy that delivers against key business outcomes.

Cross Product Digital lead for strategic digital marketing and local branch efforts for Bank of America and Merrill brands. Deliver enablement initiatives supporting digital transformation and MarTech integration leveraging Adobe and Salesforce product stacks.Cross-functional operations, partnering across Marketing to Project Manage and execute multi-channel integrated campaign pilot programs and process efficiency initiatives.

Team Lead for Email and Mobile Marketing Channel Enablement and Execution.Redefined Email channel strategy through data-driven insights, establishing new performance metrics, mobile optimization and a test and learn approach. Increased revenue through the channel 2X.

Responsible for enterprise CRM and Loyalty initiatives at LendingTree. Aligned multi-channel lead generation strategies with matched customer experiences driving customer action and cultivating long-term relationships to maximize revenue potential. Successfully executed CRM programs across customer lifecycle stages. Partnered with internal departments ensuring new strategies align to key CRM business objectives to drive profitable results across multiple product lines.

Managed online marketing strategies and partnerships for RealEstate.com. Leveraged product insights and web analytics to enhance RealEstate.com customer experience, maximizing traffic, lead generation and revenue. Successfully collaborated with cross-functional teams including technology, business development, creative/design, business intelligence, marketing and customer service with a focus on business growth and priorities to exceed annual ROI objectives.

Developed and executed premium membership retention strategy plans to maximize value/profit. Identified and leveraged customer data and analytics to develop segmentation and contact strategies from time of acquisition through first renewal and beyond - delivering the right message to the right customer at the right time. Developed a test-and-learn cycle to increase response metrics via online and offline marketing channels.

Managed multi-channel cross-sell / upsell marketing strategies for multiple financial newsletter subscription products. Strategy execution included; digital marketing tactics (email, ads, site promotions), direct mail, lead-generation, video and trigger-based communications to drive revenue and subscriptions.

Led customer acquisition, upsell and retention marketing programs using direct mail, US and international based telemarketing call centers. Developed cross channel marketing strategies leveraging database modeling, targeted list selection, offline/online contact strategies and innovative test designs to drive sales. Extensive experience directly managing large and small creative agencies, printing/production companies and telemarketing firms.

Supported Account Management teams and advised clients through strategic marketing research tactics from qualitative and quantitative research development to execution and analysis. Shared executive level results and application of learnings to drive more effective advertising campaigns across offline, digital and experimental advertising channels