Renato Troya (雷纳托) Email & Phone Number

Beijing, China

Xi'An, Shaanxi, China

Foshan, Guangdong, China

Data strategist, identifying and integrating new datasets through RPA (robotic automation process) and EDI (electronic data interchange) solutions.Through data analytics, help business units address local market issues and give HQ full visibility of the business units' performance in more than 25 countries.Develop analytical frameworks to help business units solve retail marketing problems and manage promoters more efficiently.Internal development of dashboards and tools to showcase data findings, trends, and observations, available for more than 25 countries. The information displayed helps the business units track and improve their performance in their retail store management and the promoter field force management.Currently managing data from 60K stores and 2K promoters from more than 25 countries.

Lima, Peru

Lima, Peru

Lead the Client Response team in charge of assuring the quality of the deliverables, database production timing, and client satisfaction.Client facing role responsible for dealing with quality escapes and action plans tailored to fix and prevent issues in the future.Create value on clients, helping them have a better understanding of Nielsen's methodology and usage of Nielsen tools.Coach and develop Executives Client Management skills.Streamlining solutions for strategic clients and prioritizing the client's requests to maintain or increase the client's satisfaction.

Provincia De Lima, Peru

Lead the analytic team for Top FMCG clients, adding value to presentations through deep data analysis.Help clients achieve their business objectives through an understanding of market trends and executable recommendations that can be applied at the point of sales.Set up (local) Nestlé account assuring the renewal of the services in 2020.Assisted the migration of the Legacy to CIP data factory.Coach and develop Account Executives analytic skills.

Guangzhou, Guangdong, China

Provided business opportunities to local clients based on panel methodology in business review periods.Assisted in the development of the account plan to increase client’s investments in ad hoc services.Trained multinational clients in the usage of the company's research tool.

Lima, Peru

Led the implementation of an internal Insight Cloud that gather and links market research insight across business units.Increased the perceived quality of local research partners through detailed action plans designed to improve their services.Led the research initiatives in new product launchings from ideation and testing to point of sales execution.Led the brand image testing prior to the rebranding of local and global brands.Responsible of the Kick Off of Integrated Commercial Plan, setting the trends and their impact for the commercial and marketing teams.

Lima Province, Peru

Increased Market Share within assigned Telco Account from 25% to 35% in one year.Increased profitability by reassigning marketing investments and improving pricing strategies.Led Market Intelligence team analyzing internal and external data sources to stay ahead of competitors.Improved the productivity of the Trade Marketing team through a detailed point of sales analysis, having a more efficient use of promoters and point of sales activities.Successfully covered the positions of B2B Account Executive and Accessories Product Manager while the recruitment process was running, maintaining my primary role at the same time.

Lima Province, Peru

Led the research that reinvented Rimac Seguros branding.Increased the efficiency of the telemarketing team with a deeper analysis of the client data base for cross selling campaigns.Implemented a Social Responsibility & Image tracker tailored for the local Insurance Industry.Led the product and concept testing of the online insurance portfolio.Implemented the Marketing Intelligence tracker and bulletin, tracking and reporting competitors activities weekly.

Lima Province, Peru

Led research activities in 7 countries in Latin American, analyzing hardware, software and IT Services markets.Responsible of the publication of regional research such as LATAM IT Black Book, Vendor Revenue Model, Software Piracy research and IT Trends.In charge of economic research and its link to the IT trends.Improving IDC positioning as market research leader in the IT Industry among LATAM supply chain, from manufacturers to retailers.

Lima Province, Peru

Translating clients needs into research activities.In charge of conducting ad hoc qualitative and quantitative research for Top500 FMCG, Utilities and Personal Care companies.Responsible of supervising the fieldwork and analyzing the results.Conducted studies for the Automotive Industry in Ecuador.

Lima Province, Peru

Increased Imation presence in Modern Trade negotiating commercial agreements and promotional activities.Developed Imation presence in Traditional Trade by executing point of sales exhibition and promotions.Managed a portfolio of corporate clients and their demand for data storage supplies.Increased the subscribers of the Imation Club (loyalty program for resellers) and maintained the database active.

Master'S Degree, Marketing, Master In Marketing

Diploma, Applied Statistics

In this Specialization I could enhance my knowledge about Statistics and its use in market research activities. I learned how to use SPSS.

Diploma, Marketing Specialization

In this Specialization I learned about the practical use of marketing strategies. Among the courses that I choose in order to finish.

Licenciado, Business Administration