Ramunė Tumasonytė Email & Phone Number

Vilnius, Lt

Vilniaus, Lithuania

- Leading the development of loto.lt digital presence using tools like Sales Manago E-commerce CRM platform and Customer Data Marketing Automation, Verfacto marketing analytics platform.- Aligning digital marketing technologies with business and customer experience goals to effectively engage onboarding consumers and existing customers (retention).- Focusing on lead nurturing as well as RFM/Retention campaigns: marketing automation, on-site personalisation, performance tracking, A/B testing, Mobile App development.- Organising and managing digital assets across the loto.lt customer journey, tracking systems (GA), On-site marketing, Consent Management Platform, just to name a few, in order to comply with GDPR requirements.- Managing and executing digital asset upgrade projects in line with organisational goals, working in cross-functional teams.- Ensuring effective communication and content delivery across multiple digital channels, automating flows/customer journeys including website management and marketing automation platforms, Rakuten Viber, OptinMonster, SMS, Email and Webpush, Wonderpush for App pushes.- Working with third-party consultants for competitive CRM campaign performance and development of our loyalty programme ,,LOTO Klubas".- Measuring and analysing marketing automation and CRM metrics, including Sales Manago / Verfacto Journey metrics and CRM metrics, for strategic improvements.

Vilniaus, Lithuania

My main responsibilities include analyzing customer behavior, briefing media and creative agencies, developing growth strategies of E-Commerce site www.loto.lt (which is among TOP10 most visited e-commerce sites in Lithuania, according to SimilarWeb) and our Apps.My focus on tactical level is CRM system development (new customer on-boarding, churn prediction, loyalty program, ect.), marketing automation processes and online special offer campaigns, personalized promotions to boost Sales of lotteries VikingLotto, Teleloto, Eurojackpot, Keno Loto, Jėga and online lotteries Blitz Loto, Superloto. ,,Perlas Network“ has over 300 employees in Lithuania.

Lithuania

Instagram is one of the fastest growing social networks that has the most engaged users between ages 18-34 in the world. This platform, in contrast to Facebook, allows brands a direct contact with individual person. It is important to know how to exploit the opportunities not only to analyze the market and the needs of the target group, but also to introduce them to your products and promote sales.More information about our trainings:http://edumint.lt/mokymai/instagram-mokymai/

Lithuania

ARTICLES PUBLISHED IN: www.industry-files.com; DELFI M360; ,,,VESTUVĖS" wedding magazine; ,NT naujienos" real estate magazine; ,,Eurovaistinė" pharmacy lifestyle magazine; "Small Planet Airlines"magazine/ ,,SEEN" travel magazine; ,,Llamas' Valley"/ ,,Lamų slėnis" lamuslenis.lt magazine.FEATURED IN: ,,LAIMĖ" magazine; ,,IQ Life" Magazine; ,,SWO" swo.lt magazine; ,,PANELĖ" magazine; Verslozinios.lt; Bznstart.lt; Trendblog by Deichmann; TV3 Play.CONTENT CREATION & BLOGGER COLLABORATIONS with Dior, Apranga, Kristiana, Daniel Wellington, Eurovaistinė, Audimas, Adidas, CD Style, Deichmann, CALVO Tuna, Coca Cola, Maggi, Malsena, Manilla Cosmetics, Kiehl's, Bioderma, ect.

Vilnius, Vilniaus, Lithuania

Vilnius

IF_Agency has been founded as a sequence of Baltics blogger agency Industry_Files. IF_Agency is focused on providing digital advertising services for brands. Mainly specialising in own content creation and video productio . We are also strong in international branding, digital growth hacking, integrated (online/retail) marketing strategy for fashion & lifestyle brands. Our brand portfolio includes: Martini, Bacardi, Italala Caffe, Wella Professional, Glasses On Sunglasses & Optic Studio, RentBoutique Designer Clothing For Rent, Coat Creators Clothing, CALVO Tuna, Daniel Wellington Watches, Miutto Jewelry, The Place Boutique, Flow Femme Clothing, LayerV Cloud Services, ParcelABC Shipping Services, Litcargus Airport Services in Vilnius and Kaunas, Publisher Tyto Alba, NOIRE Beauty Center and others. We have collaborated with more than 82 brands by the start of 2018.

London, United Kingdom

Veleza is an engaged community of beauty product consumers – a database accessible through own mobile apps and website. On our platform, thousands of women are sharing their products experiences (think Yelp or IMDb) through photos, videos, ratings, reviews and surveys. With the crowdsourced data and customer-generated content, we help brands and retailers drive sales online.Company Highlights:- Graduated Founders Factory #beautytech accelerator in 2017.- Customers include Urban Decay, L'Oréal Paris, Feelunique, Pigu.lt Group.- Media mentions from Forbes, Essential Retail, Cosmetics Business, Fashion Insight.- Integrated User Generated Content widgets reach 0,5 mln unique users & serve 4,5 mln requests per month. My responsibilities include:- Market analysis, brand building, PR and implementation of image-building and awareness campaigns worldwide;- Growing community both organically (SEO) & using paid acquisition; Content strategy building, production & publishing using Growth Hacking theories and techniques;- Strategic retention & product development solutions based on User experience, User Behaviour Data Analysis, Story Telling, Agile Road Mapping & introduction of the Referral programme;- Supporting Sales & Partnerships department by leading Sales Lead campaigns and creating representational materials (flyers, websites, ect.), mainly focusing on US & UK markets for B2B clients.Achievements during my time with the company:- Pilot with Douglas launched – Germany’s leading beauty retailer. - Crossed $80k in funds raised on SeedInvest crowdfunding platform.- Announced partnership with Feelunique – Europe’s largest online beauty retailer.- Revenue up 8x ; 2,300 brands in the brand portfolio.- website organic traffic increased by 3x.- Product milestones hit: 71k community members; 29k product reviews, 105k product related photos and videos, 730k survey questions.Project management tools used: JIRA, ASANA, Slack.

Vilnius, Lithuania

- Responsible for leading digital department within the agency: building digital marketing strategy, developing creative content & integrated campaigns, leading digital product development using inside and outside resources for TBWA\Vilnius clients (Swedbank, Volfas Engelman, Shotka, ect.) & own campaigns, social projects (project https://www.4000000.lt/, http://tautiskagiesme.lt). - Leveraging digital in-house and social platforms to drive brand awareness, engagement and commercial objectives.- Ensuring project deliverables: documentation, design and product performance on time and within the budget- Keeping digital advertising methodologies on the cutting edge.

Vilnius, Lithuania

Industry Files - Baltic Talent Agency that represented talented lifestyle influencers worldwide, primarily using own blog-network platform www.industry-files.com and collaboration projects with lifestyle brands.As a CEO, I have been primarily responsible for financial planning, team activities, creating and maintaining the digital strategy, driving the traffic to our platform www.industry-files.com and growing the number of daily active readers/visitors. Representing the brand in Baltics and creating new partnerships and being the spokesperson for the brand.

Vilnius, Lithuania

Full cycle of marketing and community building activities, growth-hacking strategies, international brand building, management of marketing team, product development & international expansion for Lithuanian startup LASPELL (previously TOKIA) which is a free of charge localized peer-to-peer marketplace of beauty services.Perfect reflection of my average day is - https://www.youtube.com/watch?v=_Z6453ihM3Q&list=UUCjyq_K1Xwfg8Lndy7lKMpA&feature=share&index=9We focus on showcasing the beauty looks + beauty content created by the community itself that leads to personalized experience when selecting specific specialists & beauty products.Company specialties:✓ Make-up, nail art & hair looks ✓ Beauty specialist database✓ Beauty trends and tricks✓ Beauty product reviewsProject was founded to help females find answers and connect on the topics which are raised all over the world by females on a daily basis.http://www.laspell.lthttp://www.laspell.sehttp://www.laspell.comHighlights: 1) Seed Investment from Venture Capical secured;2)new users incresed by 664% (11 029 vs 1 660);3) active daily users increased by 793,75 % (2667 vs 336);4) social media followers qty increased by 450%;5) unique monthly visitors increased by 674%;6) unique content uploaded monthly increased by 561%;7) LaSpell launched in 2 new markets - Sweden & United Kingdom.

Vilnius

Milestone at 23!Responsible for full cycle of branding and marketing activities (online & retail) of STEP TOP footwear and accessory store chain in Lithuania, Latvia, Estonia and Germany, luxury class footwear stores TOPS! and BALDININI.Coordinating the development of digital representation & e-commerce for multi-brand store chains STEP TOP, SALAMANDER, ZYGIO BATAI, TOPS!, and mono-brand stores BALDININI, GEOX, CLARKS, HOGL, RENO, TAMARIS and private labels La Conte, Butterfly. Responsible for photo-shoots, content creation & special innovation projects in Lithuania, Latvia, Estonia, Russia. Managing all outside communication with partners and suppliers for ARMITANA group, primary press contact. coordination of seasonal and yearly marketing plans/budgets. Direct supplier management: Diesel, Tommy Hilfiger, Lacoste, Hugo Boss Orange, Armani Jeans, GUESS, Tamaris, Vagabond, Gabor, UGG, Baldinini, Geox, ARA, Rieker, Hogl, Salamander, Lloyd, Clarks, Salvatore Ferragamo.Introduction of new loyalty program among all ARMITANA shoe chains, contributing to Navision - business management system - update within the company. Contributing to the development of private label brands La Conte | Paris and Butterfly | Copenhagen - design concept development as well as product portfolio. ARMITANA is a privately held company. It has been established in 1992. ARMITANA is currently the biggest footwear company across the Baltic States with over 70 stores welcoming customers in Lithuania, Latvia and Estonia. It has over 300 employees in the Baltic States and it's yearly turnover is estimated to be 20-30 million euros per year.

Vilnius, Lithuania

Responsible for the activities of the Board and coordinating/facilitating the operations of the Office with two employees. Maintaining the inner and international relations among our partner organisations (more than 50 countries worldwide).Actively involved in Branding activities of World wide YFU network, facilitating the seminars and study session within the topic of Advertising and Social Media. Coordinating the Public Relations, Advertising and Social Media activities within YFU Lithuania.

After volunteering in YFU Lithuania for 5 years, became a member of the board in Association that legally owns the NGO "YFU Lithuania".

“YFU Lithuania” is a non-governmental organization (NGO) established in 2000. It was created by a group of former YFU exchange students, who wanted to give a similar opportunity to the greatest number of young people. Currently around 20 Lithuanian students participate in those programs in various countries each year. We are hoping that more Lithuanian students will have a possibility to experience living and studying abroad in the future. Similarly, we anticipate hosting more foreign students in the country.YFU is a non-profit organization, based on volunteer work. Elected Board and the National Director, appointed by the Board, coordinate organization’s practices in Lithuania. Volunteers get new experiences not only by working for YFU Lithuania, but also by participating in national and international seminars and training sessions.

Vilnius, Lithuania

Responsible for managing the digital communication campaigns from the idea to the final evaluation, maintaining relationship with clients and supporting/coordinating their daily Social Media operations.Clients involve international brands such as Estrella, New Yorker, Martini, PZU insurance, SEB bank, Triobet.com , Stilago and Lithuanian ones - Lrytas.lt, Audimas, Bite Lietuva, Kitas kampas, Manija.

Club that organizes the meetings of business people in non-formal environment and promotes, supports business start-ups.

Coursera 6-Module Course, Competitive Strategy

Analysing how companies choose strategies to attain competitive advantage using the basic tools of GAME THEORY.

Ba Hons, International Business And Management

Coursera 9 Week Course, Social Network Analysis

The structure and evolution of networks, drawing on knowledge from disciplines as diverse as sociology, mathematics, computer science.

Ap Degree, Design Technologist - International Sales

Activities and Societies: Student UnionEducation mainly oriented to project-based weekly case studies from Danish companies. Project.

High School Ceritificate, Secondary Education (Online), With Honours

Innovative online course.

Certificate, Business Weekend Courses