• Develop and implement talent brand strategies to help healthcare clients better attract, engage and retain top-performing talent. • Create mission-aligned recruitment marketing materials for hiring events, career sites, social media channels, referral programs and email campaigns. • Analyze workforce planning and marketing data, utilizing insights to help companies improve their time-to-fill and reduce cost-per-hire.• Evaluate experiences across all stages of the… Show more • Develop and implement talent brand strategies to help healthcare clients better attract, engage and retain top-performing talent. • Create mission-aligned recruitment marketing materials for hiring events, career sites, social media channels, referral programs and email campaigns. • Analyze workforce planning and marketing data, utilizing insights to help companies improve their time-to-fill and reduce cost-per-hire.• Evaluate experiences across all stages of the employee lifecycle—from attraction and onboarding to development and retention—and provide strategic recommendations to improve processes, communication, and brand perception.• Advise and create custom training on topics such as DEI, performance management, future-of-work, employee policies, and workforce development. Show less

• Conducted research and developed employer brand strategies for Fortune 500 clients across industries, including pharmaceutical, healthcare, food, technology, retail, real estate, communications, and entertainment.• Built employer brand awareness for a luxury hospital brand and Fortune 50 healthcare company by developing social media strategies and content that highlighted unique aspects of their employment experience.• Created employee personas for a Fortune 10 retail company,… Show more • Conducted research and developed employer brand strategies for Fortune 500 clients across industries, including pharmaceutical, healthcare, food, technology, retail, real estate, communications, and entertainment.• Built employer brand awareness for a luxury hospital brand and Fortune 50 healthcare company by developing social media strategies and content that highlighted unique aspects of their employment experience.• Created employee personas for a Fortune 10 retail company, enabling them to quickly find, identify, and attract high-potential candidates.• Analyzed thousands of data points and distilled insights into unique employer brand positioning and communication strategies for one of nation’s largest defense contractors and one of the world’s largest real estate companies.• Conducted competitive analysis comparing companies’ employer brand positioning, key messages, global activation, and reputation. Utilized insights to identify areas of opportunity for clients to distinguish themselves with original messaging and activation strategies. Show less

• Partnered with VPs of Communication and Brand to develop a global employer brand strategy that provided a seamless candidate experience across all company sub-brands following a major acquisition. • Collaborated with leaders across the business to create and promote content that told the story of what it’s like to work at Travel + Leisure Co.• Managed a high-performing team that created CRM campaigns, digital advertisements, career site content and other recruitment marketing… Show more • Partnered with VPs of Communication and Brand to develop a global employer brand strategy that provided a seamless candidate experience across all company sub-brands following a major acquisition. • Collaborated with leaders across the business to create and promote content that told the story of what it’s like to work at Travel + Leisure Co.• Managed a high-performing team that created CRM campaigns, digital advertisements, career site content and other recruitment marketing materials to support both high-volume and white-glove recruiting needs. Show less

• Partnered with Brand team to build and activate a new employer brand following a company spin-off. • Collaborated with HRIS and Digital teams to redesign the careers website and implement a new ATS and CRM to improve the candidate experience.• Supported five TA directors with marketing strategies and materials to fill both high-volume and white-glove roles.• Built job board and social media ad campaigns, achieving a lower-than-average cost per hire.• Led the… Show more • Partnered with Brand team to build and activate a new employer brand following a company spin-off. • Collaborated with HRIS and Digital teams to redesign the careers website and implement a new ATS and CRM to improve the candidate experience.• Supported five TA directors with marketing strategies and materials to fill both high-volume and white-glove roles.• Built job board and social media ad campaigns, achieving a lower-than-average cost per hire.• Led the development of Wyndham Destination’s employer brand, from competitive EVP research to activation, complete with new employer brand style guide, personas, message map framework and implementation strategy.• Collaborated with Brand team to create an ARDA Award-winning marketing campaign for the associate referral program, resulting in a 30 percent increase in referrals in less than one year. Show less

• Redesigned the candidate experience to better attract, nurture and convert job seekers across digital channels.• Collaborated with Workforce Planning and Shared Services to create recruitment marketing budgets and strategies for 14 hospitals based on key staffing needs, national trends and local market challenges.• Increased positive brand sentiment for multiple hospitals across Glassdoor and social media through strategic profile and community management.

• Launched and managed an internal mobile news app and biweekly e-newsletter that was sent to 75,000 employees.• Ghost wrote inspirational and informational employee communications for the CEO and other executives.• Developed a social media strategy and managed online accounts, writing, designing and publishing content as well as responding to comments.• Wrote press releases and created marketing toolkits.• Managed digital signage for the corporate campus… Show more • Launched and managed an internal mobile news app and biweekly e-newsletter that was sent to 75,000 employees.• Ghost wrote inspirational and informational employee communications for the CEO and other executives.• Developed a social media strategy and managed online accounts, writing, designing and publishing content as well as responding to comments.• Wrote press releases and created marketing toolkits.• Managed digital signage for the corporate campus, designing and scheduling content on a weekly basis.• Produced video stories that highlighted the company’s mission and community impact.• Provided strategic guidance and communication support for major company events such as Town Halls and conferences. Show less

• Co-created the university's first brand style guide, then redesigned all recruitment marketing materials, including brochures, rack cards, posters and t-shirts to align with new visual identity.• Wrote content for all of the university's web presences and print publications.

• Wrote and edited content for the university's website and quarterly magazine.• Managed a staff of student and freelance writers who produced content for a wide variety of strategic initiatives and communication channels.• Facilitated positive news coverage of campus events in the local media.